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5501 | The article considers the necessity of development of students’ creative culture by means of competitions and Olympiads. It is stated that the creative culture can be formed more effectively in a combination of classroom and extracurricular activity. Consequently, the contests and the Olympiads can be distinguished as the examples of mass forms of extracurricular activity. The concept of Olympiad movement is considered. As a result, it is emphasized that the contests, the Olympiads and the Olympiad movement can influence not only the development of mental abilities, but also the development of the personality in general, but all of them must be put into practice in system. Keywords: contest, Olympiad, extracurricular activities, creative culture, Olympiad movement, foreign language teaching | 722 | |||||
5502 | The article deals with the rhetorical strategies of the argumentative orientation, implemented in the presidential discourse of V. V. Putin and D. A. Medvedev. The empirical material is the texts of Russian President's speech at the press conferences of 2010–2012. Press conference is a synthetic genre which combined declamatory monologue and public dialogue, as well as in their entirety exhibit features of idiolexicon and idiostyle and linguistic identity politics. There is a high degree of functional loading of the texts of this sort: through policy statements there is the opportunity not just to appeal to both the international community and to its citizens, but also to influence their audience. Political discourse can be considered today as one of the most important objects of analysis in linguistics. Argumentative political activity is defined as the basis of speech influence and the main means of achieving the objectives in the process of communicating with mass audience. The research was carried out within the framework of traditions of rhetorical argumentation. On specific text examples, are considered the methods by means of which are represented the rhetorical argumentative strategies of different types. The author comes to the conclusion that there are similar and different features of idiostyle and idiolexicon of the analyzed linguistic personalities exhibited by them in the framework of media discourse. Keywords: argumentation, rhetorical argumentation, rhetorical strategy, political communication, presidential discourse | 722 | |||||
5503 | The article considers discourse and in particularly speech activity of epistolary media language personality in terms of Internet interaction in the aspect of implementation of the communicative strategy “risks aversion”, the relevant tactics and text units of representation of the latter. The risks, which the native speaker potentially makes himself liable to in the network interactions are evaluated from the ethical and legal points of view. The communicantss’behavior in cyberspace is regulated by both external factors (from government agencies, non-governmental organizations, moderators and site administrators, and so forth.) and by the users themselves. The emphasis is laid on the specific features of epistolary electronic-media texts tby means of which can be solved the problem of full / partial blocking by the addressers the risks associated with violation of the current legislation and the existing moral and ethical standards. Drawing on available sources on the topic of research gthe author presents a list of tactics that contribute to managing risks in public communication: the manifestation of subjectivity, “blackout” of the referent, torn predication, deauthorisation, autor rehabilitation. Implementation of tactics of risk avoiding is seen as an example of open letters’ texts, online-petitions and appeals of citizens to the City Administration’s website. Research perspectives are associated with the identification of dependence of choice of tactics and the appropriate means of expression in the text activity of the addresser according to the genre and stylistic and functional-pragmatic properties of epistolary electronic-media texts of different types. Keywords: epistolary electronic-media texts, epistolary media language personality, legal risks in verbal communication, communication strategy “risk aversion”, communicative tactics of avoiding risks, legevfemizm, legevfemizatsiya | 722 | |||||
5504 | The article deals with the method of moral dilemmas used for development of communicative competence in foreign language teaching at higher school. The author pays special attention to the need of stimulation of any speech activity of students with the aim of clarifying of the unexpectedly appeared misunderstanding. The author underlines that showing oneself in the discussion, regardless of the language knowledge and skills and having no fear of making a mistake, is an invaluable experience for speaking. The author presents the examples of moral dilemmas used in teaching English at higher school and the stages of the work with them and gives specific recommendation on it. While describing the work with dilemmas, the author points out the importance of correct determination of size and gender composition of the groups and the possibility of discussing moral dilemmas by the students having different level of the language. The author comes to the conclusion that the discussion of moral dilemmas in the classroom while teaching foreign languages at higher education institution not only contributes to the understanding of moral values and qualities, but also develops language skills, fluency of speech, speech accuracy; it improves pronunciation and interaction with a partner. Keywords: communicative competence, morals, moral dilemmas, discussion of moral dilemmas, foreign language learning | 722 | |||||
5505 | The article is devoted to the study of the anthropomorphic components that could be found as compound elements of the proper names in some languages of Ob-Yenissey area. In folklore, proper names are closely connected with culture and traditional life; they can reveal the pre-scientific understanding of human society, philosophy and religion. A distinctive feature of the folklore of the indigenous peoples of Siberia is that such characteristics of humanity as anthropomorphism and gender are possessed not only by people, but also by animals, gods, spirits, which is primarily reflected in proper names. The study of Khanti folklore helped to reveal some repeated lexemes or parts of lexemes that could be called anthropomorphic markers. E.g. iki – is used to denote masculine, imi – is used to denote feminine. Such anthropomorphic components with the similar meaning are presented in the Selkup language: ira – means old man, kota – means old woman. In the Ket folklore one can find such lexems as: ket/get – human, deng – people, bat – old man, hun’ – daughter, hyp – son, am – mother, bam – woman and some others. The same lexemes were also found in some other Siberian languages, e.g. in Nganasan: Tәmuŋku – bәjkaa (mouse-oldman). The study of anthropomorphic components in the folklore makes it possible to show, that the anthropomorphism was common for native Siberian people. It was expressed in the transfer of physical properties and psychological qualities of a person, on the inanimate objects, as well as on living beings and supernatural creatures. Keywords: anthropomorphism, proper name, Siberian languages, folklore of Ob-Yenissey area | 722 | |||||
5506 | Introduction. The issue of formation of humanitarian students’ cultural and leisure activities in the situation of integration and globalization of culture, transformation of public institutions, development of leisure industry, emergence of new forms of cultural and leisure self-organization is actualized. Material and methods. The results of interdisciplinary studies of the problem of open education are presented. The structural-functional model of open humanitarian education is characterized. The methods of modeling, pedagogical design, focus groups, interviewing, questionnaires, conversations and various diagnostic methods (Career Anchors, Value Orientations, Meaningful Life Orientations) were used. Results and discussion. The concept of cultural and leisure competence is interpreted as an integrative quality of an individual, manifested in its positive motivational value attitude to cultural and leisure activities, in the communicative and design skills of organizing cultural and leisure practices. The structure of the working concept is presented in the form of three components: value motivational, communicative and design. The content of the three stages of cultural and leisure competence formation is described: analytical (stage of immersion and meeting with cultural and leisure reality), technological-mastering various technologies of cultural and leisure activities with a predominance of communication samples in the framework of current actions and events; transformative stage is focused on gaining experience in transforming urban cultural and leisure reality. Conclusion. The final test to identify the dynamics in the levels of formation of cultural and leisure competence of humanitarian students showed that the greatest positive changes occurred in the communicative and design components. Keywords: open education, cultural and leisure competence, structural and functional model of open humanitarian education, organizational and pedagogical conditions of realization | 722 | |||||
5507 | The article identifies current problems of the teacher-training musicians and the ways of their solution in today reorganization of higher education in the transition to a two-tier system - bachelor, master. Keywords: music education, lesson of music, the teacher-musician, the methodical module, integrated approach | 721 | |||||
5508 | The article considers the hypertextuality phenomenon in the framework of literary discourse. Particularly, a study of English praise texts is being carried out in order to reveal their hypertext potential of literary texts verbalization by adjective models. The research results in the conclusion about domination of emotional content over its evaluative content in evaluative texts. Keywords: hypertextuality, evaluative text, literary discourse, adjective | 721 | |||||
5509 | In this article the principle of creativity is considered through the student’s preparedness to creative activity in the beginning of foreign language learning. The purpose of the present article is in defining and characterizing this preparedness not only as personal, but also significant quality of students within competence-based approach on the example of training in a foreign language. For achievement of this goal we defined the following tasks: to clarify the concept “preparedness for creative activity”; to define degree of preparedness of students for creative activity; to reveal the factors interfering preparedness formation. The article presents the purposes, contents and results of the questioning, which allows to get versatile information on degree of student’s preparedness to creative activity. Keywords: principle of the creativity, student’s preparedness to creative activity, factors of unavailability | 721 | |||||
5510 | The article deals with the possibility of optimization of physical activity for hypertensive patients in a hospital during therapeutic physical training using electromagnetic radiation in the optical range. For this purpose was applied radiation with a wavelength of 420–480 nm (blue light) before a class of medical physical culture, which helped to harmonize interconnection, to reduce the risk of pathological reactions to greater physical activity. It is shown that the integrated application of these methods improves the efficiency of the rehabilitation process. Keywords: electromagnetic radiation in the optical range, hypertension | 721 | |||||
5511 | The article provides an analysis of doctrines of Catharian and Waldensian heretical movements, wide-spread in France and Germany in XII – beginning of XIV cc., in order to show how it reflected special features of burgher mentality, which were formed in conditions of urban life and caused burgher disapproval of the Catholic Church and their involvement into heretical movements. Involvement into heretical movements gave burghers possibility to provide a religious basis for their transformed way of life. The list of historical sources includes works of catholic priesthood (theologians and inquisitors) of Italy, France and Germany which were written in XII – beginning of XIV cc. Keywords: heresy, Cathares, Waldenses, burghers, mentality | 721 | |||||
5512 | The development of the history of the hotel business is closely connected with travelling. French hospitality and hotel service have are world famous. France is considered to be a luxuary holiday destination for residents of other countries. This article deals with the French hotel discourse as one type of institutional discourse, which is a multicomponent complex organized hybrid discursive formation, born as a result of intertwining of the following discourses: legislative discourse (in the sphere of hotel business), French insurance discourse (in the sphere of hotel business), French administrative and managerial hotel (hotel proper) discourse, French scientific hotel discourse, French Academic (educational) hotel discourse, the French hotel media discourse, French hotel Internet discourse. The leading role here belongs to the hotel discourse proper in the sphere of professional communication. Whereas, within each subtype of the hotel discourse, it is possible to discover polyphonic inclusions of historical, art historical, culinary, social, tourist, design, architectural and other discourses. The French hotel discourse as a kind of institutional communication is a complex socio-cultural phenomenon that includes many life spheres of the modern society. In professional communication it is a speech implemented in institutional communication situations, i. e. it is the activity product of a group of people in the hotel service industry. The complex discursive nature of hotel discourse has generated a variety of genre forms. Keywords: hotel, discourse, hotel discourse, speech genre, a unit of analysis | 721 | |||||
5513 | The relevance of this study is due to the fact that the high level of speech activity ensures the establishment of positive interpersonal relationships of preschoolers with peers and the child’s occupation of a certain status position in the children’s collective. The author raises the question of comparative characteristics of speech activity of preschool children with different sociometric statuses. The article describes the criteria, indicators and levels of speech activity of preschool children, which are used in the organization of observations of children of different sociometric statuses in free play and organized joint activities. In particular, such criteria of speech activity as initiative, type of speech communication, speech motivation, content and emotional expressiveness are highlighted. The results of the experiment, for example, revealed a high level of speech activity in children with the status of “stars”, the middle and low level of speech. The detailed description of levels and characteristics of speech activity of preschool children with different sociometric statuses is given. Statistics of comparison of criteria, levels of speech activity of children with different sociometric statuses and explanation of such differences are presented. Thus, the study revealed differences between children with the status of “stars” and “isolated” according to the criteria of speech initiative, motivation and types of speech communication. Keywords: speech, activity, speech activity, socialization, interpersonal relations, sociometric status, preschool children, influence, group of peers | 721 | |||||
5514 | Introduction. The importance of the poetics of intertextuality in the novels of the modernist writer Lena Eltang has been repeatedly emphasized by critics and researchers. The appeal to the intertext increases the semantic density of the narrative, serves to convey the specifics of the consciousness of Eltang characters that exist in parallel in the realities of social relations and culture/texts. Material and methods. Intertextual and motivational analysis based on the works of I. Smirnov, M. Gasparov, B. Gasparov, and I. Paperno was applied. Also, the theoretical basis of the research is the works of folklorists and psychologists devoted to the motivational structure of folklore tales about an orphan girl, the plot of initiation (O. M. Freudenberg, E. N. Eleonskaya, R. Efimkin, etc.). The research material is Lena Eltang’s novel “Stone maples”. The purpose of the work is to identify the semantics and functions of the fairy-tale intertext in Lena Eltang’s modernist novel “Stone maples”. Results and discussion. The analysis of the novel allowed us to establish the correspondence of the plot logic of the novel to the motivational structure of the magic and literary fairy tale illustrating the stages of initiation. But, firstly, unlike a fairy tale, the Eltang novel is a prose of a “stream of consciousness”, focused on the disclosure of the inner world of a person. Secondly, the complex subject organization of the novel text, compared to the fairy tale, allowed Eltang to build allusions to fairy tales of different subtypes (about female and male initiation) in the storylines of different characters. The main character of the novel Sasha Sonley is building an association of his life with a fairy tale. In its storyline, it is important not only to match the archetypal plot, but also to try to change it. Despite individual efforts, the fate of the central heroine is built in accordance with a fabulous invariant about an orphan girl (in which the author’s, supra-personal will is manifested): mother’s death, loss of father’s protection; con frontation to stepmother; rivalry with stepsister; victory of the stepdaughter thanks to a magical means (maternal amulet), which also contributes to the search for the groom. The function of the mother’s talisman in the novel is performed by Travnik – “secret notebook”, which combines the diary and the set of recipes for traditional medicine. It is perceived as a channel of communication with the deceased mother, plays a key role in finding the intended. Conclusion. Despite efforts to “rewrite” the fairy-tale narrative, Sasha is forced to go through the entire archetypal plot of initiation before rebirth, restoration of harmony. In the spirit of modernism, based equally on the achievement of psychoanalysis and cultural archaic model, the plot of initiation of the heroes of the fable is built in accordance with a folk tale, but this outwardly-event outline corresponds to the inner story is psychologically complex living of its late maturity, separation from feelings of guilt towards parents and resentment toward them, parting with the past for the future. Keywords: modernism, literature of Russian emigration, intertext, fairy-tale images and motifs, initiation, Lena Eltang | 721 | |||||
5515 | The current state of affairs in the Protestant movement is defined in close relationship with the ecumenical movement and the process of globalization, secularization of society. The central place in the study focuses on the analysis of the relationship spheres of activity of Protestant communities with political and economic situation in the life of Western society of the turn of XIX–XX centuries, which became the period of formation of a Western ecumenism. Operating with key terms such as “Empire of global capitalism”, “religious rationalism”, “religious thought”, “liberal culture”, “the Protestant preaching”, “Ecumenical movement”, “religious ecumenism”, “practical Christianity” helps to understand the essence of the issue. Keywords: empire of global capitalism, religious rationalism, religious liberty, liberal culture, protestant missions, ecumenical movement, confessional ecumenism, practical Christianity | 720 | |||||
5516 | The article describes the main stages of development of bilingualism in Tuva, since the Manchu period before the spread of national-Russian and Russian-Tuvan bilingualism in the post-Soviet period. Analysis of the literature and the use of archival materials made it possible to identify the positive and negative aspects of the spread of bilingualism in the country in the late XX – early XXI century and its influence on the development of the school system. | 720 | |||||
5517 | The article is devoted to the research of the problem of modern approaches to teaching creativity of F. M. Dostoyevsky at modern school considering actual strategic problems of subject domain “Philology” as well as the need of valuable and semantic development of the student’s personality. Valuable experience of Dostoyevsky is significant for a modern “post-apocalyptic” era for which the way of restoration of spiritual fundamental principles is equivalent ways of preservation of mankind and human culture. Dostoyevsky’s creativity needs to be included in fixed and extracurricular activities not only as the object of the literary analysis, and as an important element of the system of value-oriented training and education. When studying works of Dostoyevsky the following motivating factors are effective: usefulness and applicability of the gained knowledge in practice, involvement of the students in creative process, use of active methods of training, participation in the olympiads, conferences and competitions in literature, moral encouragement and the stimulating control, teacher’s personality and manner of teaching. Keywords: F. M. Dostoevsky, author, reader, spiritual imperatives, Russian culture, work of art, axiology, moral, “A Writer`s Dairy”, value-oriented training, motivation, education | 720 | |||||
5518 | Structural types of folklore and historic anthroponyms are revealed in the article. Proper names are important elements of the nominative system of every language. This article deals with personal names (anthroponyms) and their structure. The most frequent structural types of anthroponyms are investigated; their semantics and functions are studies. The author makes comparisons between folklore anthroponyms (found in Russian fairy tales) and historic personal names. Dual tendencies of personage naming reflect the dynamic of changes in the nominative system of the language. Thorough analysis of the above mentioned changes helps to discover the time frame of this process. Formation of official modern naming system is studied. Keywords: proper names, anthroponyms, onomastics, structural type, semantics, folklore, Russian fairy tales, archive documents | 720 | |||||
5519 | The significance of research is attributed to the constant attention of linguists paid to the discourse of women’s prose and to the usage of the components of functional-semantic categories, including the category «comparativeness», in the language of artistic works. The article considers the participation of different structural comparisons in the description of the female characters in the novel The Kukotsky Enigma by Lyudmila Ulitskaya. The structural diversity of comparisons is presented within the functional-semantic field of comparativeness. All forms of comparatives are present in the language of the novel, with conjunctional comparisons by similarity prevailing. From comparisons on the difference, there are forms of comparative and negative parallelisms. The gender approach to describing femininely marked comparatives facilitates to identify idiostyle characteristics of the writer, namely the tendency to extend and concretize the image of comparison, the usage of comparisons for the comparison of heroines, the author’s boldness and frankness of comparative images as well as the images’ allusiveness, and axiological differences between feminine comparisons in the speech of the characters and in the author’s speech. The article pays attention to the text-forming function of comparatives in the broad sense in the language of the novel The Kukotsky Enigma by Lуudmila Ulitskaya, namely to «the correlation of the tropes and realities». Keywords: gender, feminine comparison, the methods of expressing the semantic category «comparativeness», allusions, Ulitskaya’s novel The Kukotsky Enigma | 720 | |||||
5520 | At the present stage of linguistic research the keen interest of linguists in studying of semantics and functioning of separate language units in the literary text, in particular, of units of lexical-semantic group of verbs of sounding is noted. In this article the lexical-semantic group of verbs of sounding on the material of poetic texts of Robert Rozhdestvensky is considered. On the basis of the vast body of procedural units, containing in this sense “sound”, an attempt is made to reveal the features of the use and functioning of sound verbs in R. Rozhdestvensky’s poetry, since the verbs of this group are the specific markers of the original manner of writing of Robert Rozhdestvensky, his poetic handwriting. Special attention is paid to the description of a semantic class of verbs of sounding, namely group of the verbs designating the sounds of inanimate nature made by inanimate objects and the person defining the place and a role of verbs of this lexico-semantic group in the poetic texts of Robert Rozhdestvensky. The material for the observations were the poetry of Robert Rozhdestvensky, poems of the different years of the poet, collected in a three parts collection of works, including the period of the poet’s creative activity from 1951 till 1985. The novelty of the work lies in the fact that the poetic language of Robert Rozhdestvensky has not yet been the subject of a special study. And the study of the lexical case of verbs of sound semantics will allow to establish the creative originality of Robert Rozhdestvensky, a feature of the manifestation of the language identity of the poet. Keywords: verbs of sounding, lexico-semantic group, semantics, sound vocabulary, procedural units | 720 | |||||
5521 | Introduction. The appeal to the study of childhood in V. Nabokov’s novel is argued by a number of factors: historical and cultural changes at the beginning of the 20th century, attention to the phenomenon of childhood in humanitarian knowledge, and the significance of childhood in the aesthetics of modernism. Despite the fact that the topic of childhood has repeatedly become the subject of Nabokov’s analysis, it was not considered as part of the sociocultural space in the novel “Gift” (“Dar”). The purpose of the work is to explore the social and cultural features that describe the space of the formation of the personality of the characters; to determine the features of childhood as part of the socio-cultural space of V. Nabokov’s novel “Gift” (“Dar”). Material and methods. The study is based on the material of the novel “Gift” (“Dar”). The theoretical and methodological base of the research is composed of the sociological works of P. Sorokin, his works on the semiotics of the creative space of Y.M. Lotman, E. Farino, Nabokov’s studies of Yu. Levin. Results and discussion. The central character Fyodor Godunov-Cherdyntsev is the subject of understanding childhood as a special socio-cultural space in the novel. He recreates a number of signs (a description of the toys, a specific location of the Godunov mansion in St. Petersburg, a description of the interior of the estate in Leshino, a characteristic of the social relationship of the family, etc.), which make it possible to get an idea of a “successful childhood”. The image of his childhood is fitted by the novice poet into the manor and St. Petersburg’s style of Russian literature and through the association of his nanny with Arina Rodionovna, the spiritual relationship of the Godunov clan with Pushkin is established. The uniqueness of the socio-cultural space of Fyodor’s childhood is in the stereoscopic volume, the fullness of existence, ensured by the inclusion of the Godunov’s family in the natural universe, science, and elite culture. The social well-being of the Godunov-Cherdyntsev’s family is interpreted by Nabokov not like someone’s giving this privilege, but as genuine (internal) aristocracy, which is ensured by internal strength of mind, the ability to fulfill oneself in various fields: social and political (Fyodor’s Grandfather), scientific (Father Konstantin Kirillovich), creative (Fyodor). In contrast to his own childhood, Fyodor describes the childhood of the “great sixties” N. G. Chernyshevsky (Godunov’s best toys and clothes are contrasted with Nicolya’s “trousers”/“nankov’s trousers; Fyodor’s attentiveness and vigilance are contrasted with Nicolas’s shortsightedness; Godunov-Cherdyntsev’s physical dexterity is opposed to Chernyshevsky’s clumsiness, etc.). Finally, the continuity of the views and values of the father by the son in the noble family and the refusal to follow in the footsteps of the father in the family history of the son of the priest, the revolutionary fellow of Chernyshevsky are emphasized. Conclusion. Contrary to the prevailing opinion about Nabokov as a writer who is alien to social issue, the analysis allows us to state that the socio-cultural code is a significant method of revealing the ideological and thematic originality of the novel “Gift” (“Dar”). The socio-cultural space of childhood turns out to be the determining factor for all subsequent life. The socio-cultural space in Nabokov’s novels can be considered in a number of ways: intra-family and clan relations; social and personal status (the question of the correspondence of the inner world of a person to the assumed social role); the relationship of social conditions of existence with education, upbringing, cultural and personal self-determination of a person. Nabokov disputes the idea of aristocrats as people who are afraid of hard physical work and divorced from real life. On the contrary, he contrasts the “short-sightedness” of materialist-raider Chernyshevsky, who knows neither life, nor art, nor native nature, with comprehensive enlightenment and adaptability to life in the most diverse conditions of the Godunov-Cherdyntsevs (grandfather Kirill Ilyich and Fedor in exile, father - in expeditions). Social well-being is interpreted by Nabokov not as a self-worthy good, but as a basis for the freedom of personal and cultural selfdetermination. Keywords: Nabokov, “Gift” (“Dar”), literature of the Russian foreign countries, socio-cultural space, childhood | 720 | |||||
5522 | The article considers methodological potential of non-classic methodologies, in particular the concepts contained in the schemes of French sophists M. Foucault and G. Bachelard in reference to the East Slavic mythological tradition analysis. The notion of cultural imposition and discontinuity; the notion of self-determination discourse continuity by Foucault, the concepts of feedback and echoes by Bachelard open the potential for specialized analysis of mythological materials. Keywords: East Slavic mythological tradition, non-classic methodologies, M. Foucault, G. Bachelard, cultural impositions and discontinuities, notion of self-determination discourse continuity, concepts of feedback and echoes | 719 | |||||
5523 | This article provides an analysis of legal acts regulating the training of specialists in the field of legal education. The study shows that the emergence of a speciality “the teacher of law” was due to the specifics of development of state and society, necessity of formation of legal culture of the society in connection with the proclamation of the legal state. The main subject of the formation of legal awareness of citizens was to be a teacher of law - a unique specialist integrating pedagogy and law. The fact of necessity of law teachers was determined due to the state policy focused on legal consciousness of citizens. Keywords: law teacher, legal science, legal education, teacher of jurisprudence | 719 | |||||
5524 | A holographic duality between gravitation and field theories with a Lifshitz scaling symmetry has recently aroused much attention. We consider Lifshitz-like backgrounds in the context of their applications to the anisotropic quark-gluon plasma created in heavy-ion collisions. We construct shock waves geometries for Lifshitz-like metrics1. For the geometry of two colliding Lifshitz domain walls the areas of trapped surfaces are calculated. According to the holographic approach, the multiplicity of particles produced in heavy-ion collisions can be estimated by the area of the trapped surface. We show that in the 5-dimensional case the dependence of multiplicity on the energy of colliding ions can fit the experimental data observed at RHIC and LHC. Keywords: Lifshitz-like metrics, shock waves, trapped surface, holography, quark-gluon plasma | 719 | |||||
5525 | Specificity of costume designer’s professional activity is harmonious combination of the aesthetic and utilitarian aspects. The aesthetic aspect, associated with the creation of positive emotions, expressive aesthetic, artistic imagery, has traditionally been the dominant in Russian design education. Modern condition of Russian clothing industry requires deposing the costume designer’s professional competence towards creating useful qualities of the object. The article discusses the possible reasons of the aesthetic and utilitarian aspects imbalance. Also the author proposes some ways of organizing and content of practical training, which will help to restore the right balance between aesthetic and utilitarian components in our design education. Special attention is devoted to the problem of organizing the industrial practice for fashion designers. The author emphasizes the teacher’s role and the role of his own fashion design practical experience in the formation of costume designer’s professional competencies. Keywords: bachelor, design education, design activity methods of vocational training, industrial practices | 719 | |||||
5526 | French perfumery art has centuries-old traditions and is the pride of the French nation. This article deals with the French perfumery discourse as one of the kinds of the institutional discourse, which is a complexly organized, multi – composition formation, an interaction of legislative (legal) discourse in the field of the production and trade of perfume goods), advertising perfumery discourse, scientific perfumery discourse, academic (educational) discourse of the perfumery art, perfumery media art, commercial discourse. The leading role in the above group belongs to the perfumery proper discourse in the sphere of professional communication. Within the subgroup of the French perfumery discourse one can find the polyphonic inclusions of historical, art, medical, musical, culinary and other discourses. The complex discourse nature of the perfumery discourse has given rise to a variety of genre forms. Keywords: smell, fragrance, perfume, perfumery, perfumery discourse, speech genre, functional style, a unit of analysis | 719 | |||||
5527 | The article explores the artistic symbolization in the F. M. Dostoevsky's novel “Crime and Punishment”. The short analysis of the historical background, consideration of historical and cultural types of symbolism, differentiation of symbolism “natural” and symbolism “spiritual” forms theoretical base of research. Spiritual symbolism as a basis of art thinking of the writer for the first time appears in the novel “Crime and punishment”. An example of representation of spiritual symbolism in the novel is Pulсheriya Alexandrovna Raskolnikova's image polemic pointed by the writer in relation to anthropological ideas of Fr. Schiller. In the conclusion the article says about the typological connection between the characters of the novel in the context of spiritual symbolism. Keywords: spiritual symbolism, natural symbolism, parable, anthropology, Schiller, Dostoyevsky, Pulcheria Alexandrovna, image, idea of self-will | 719 | |||||
5528 | ‘The Tales about Ignasuis the Cat, Fedya the Chimney Sweep and the Lonely Mouse’ (2004) by L. Ulitskaya is a book published in a format of a children’s book, but it has implied sense addressing to an adult reader. Intertextual code in ‘The Tales …’ allows us to find out references to cosmogonic myths. The main character acts in the following roles: a demiurge trying to create her own cosmos (organized reality), a lonely woman trying to overcome her loneliness, and at last a recognizable character of folklore fairy tales who does not possess the abilities necessary for a cultural hero which leads to a catastrophe. Man-made demiurgism of the Little Mouse is held in derision. Also, ‘The Tales …’ itself is read as a work about overcoming the loneliness and about finding of the family. At the base of the author’s concept lays the idea about a wise world structure where even annoying accidents help to acquire harmony and happiness. Keywords: fairy tales of L. Ulitskaya, literature with double addressing, modern children’s literature | 719 | |||||
5529 | The article is devoted to the problem of the formation of a headmaster’s humanitarian culture. The purpose of the article is to reveal the intrinsic components of this phenomenon and to show the manifestations of humanitarian culture through the formation processes of a person’s spirituality. The author discloses spirituality through the poliparadigmatic approach in science, defines the pedagogical essence of spirituality, considers its formation as a process of self-building and personal growth. The article states that the humanitarian culture of a headmaster is a necessary factor for forming spiritual environment of school. At the same time the personality of headmaster is considered to be capable of spiritual enrichment and self-development and is a carrier of special spirituality and of pedagogical mentality - intelligence. Intelligence, as a quality of the personality, can be developed if spiritual and moral values need self-development, and high humanitarian culture become the inner regulators of a headmaster. The research shows that the pedagogical community imposes high requirements to spiritual and moral personal qualities of a head, such as decency, nobility, conscientiousness, justice, high spirituality and culture. The examples of two innovative schools of the Amur Region (Gymnasium №1 in Tynda and Secondary school №1 in Arkhara) have shown how the humanitarian culture of a headmaster influences the spiritual environment of a school. According to the author, this environment will be as such if upbringing is based on spiritual and moral values, spiritual unity of a school, professional activity of the “spiritual mentors” which are capable to awake souls of their pupils and a headmaster as a well-educated person. Keywords: humanitarian culture of a headmaster, spiritual environment of school, spirituality, intelligence of the personality, personality of a headmaster, spiritually-moral values, poliparadigmatic approach | 719 | |||||
5530 | The immense interest in metaphor has resulted in the emergence of a massive literature on the subject. From this academic interest in metaphor, a growing interest in metonymy has emerged over recent years, resulting in the formation of an impressive body of research, almost entirely from a cognitive linguistics perspective. The new works on metonymy show a consensus around a number of claims: that metonymy, like metaphor, is a conceptual phenomenon; that metonymy, like metaphor, plays a central role in conceptualization and communication; and that metonymy and metaphor can be identified as distinct, though related, phenomena. Metonymy is not just a type of language but reflects a significant form of human cognition. Metonymy differs from metaphor by the number of domains. In metaphor, there are two conceptual domains, and one thing is understood in terms of another. On the other hand, metonymy involves only one conceptual domain, in that the connection between two things is within the same domain, or within the same domain matrix. There are many types of metonymy and the least investigated of them is the relation between the metric system units and the means of inaccurate measures which can be used alternatively to indicate the space measurements within the same domain. Keywords: measure, metonymic shift, space measurements, distance, conceptual domain | 719 | |||||
5531 | This article is devoted to consideration of ways of conveying surprise in the artistic texts of I. A. Bunin compared to the translations into the Chinese language. From the point of view of cultural forms associated with the expression of emotions, traditions of transforming culture can be in different positions in relation to the source. In the present work, three groups of investigated units were singled out: 1) a way to express emotions in case of coincidence of the original and of the translating cultures; 2) a method of expressing emotions in the case of partial matches between the original and translating cultures; 3) a way to express emotions in case of discrepancy between the original and translating cultures. In Bunin’s fiction the emotion of wonder is expressed in three ways: nominative; descriptive; actually emotive. Translation of a literary text is inevitably exposed to the influence of the interpreter’s national picture of the world because of its conditionality to the language and culture of the people. In addition, the translation of a literary text helps to better understand the national, cultural-linguistic sense of the art work, and in several respects reveals the native Chinese speakers’ language picture of the world. Keywords: ethnopsycholinguistics, ethnos, culture, language, linguistic consciousness, emotion of surprise | 719 | |||||
5532 | Introduction. The article describes three main models for constructing bilingual puns – multilingual formations in which wordplay is performed on multilingual material. We also present the results of a linguistic study of bilingual puns. The purpose of the study is to establish the role of an auxiliary verbal or iconic indicator of another language or an attribute of a “foreign” culture, as well as to define the language models that describe the most understandable bilingual puns for Russian respondents. Material and methods. The study was conducted on the material of 416 bilingual puns selected on the Internet using a targeted sampling method (9gag.com – 180, Reddit – 185, “Vkontakte” – 51) from 2016 to 2019. To interpret the meanings of interlanguage puns, the descriptive method and the method of semantic analysis were used. To assess the perception of bilingual puns, a linguistic experiment was conducted that included two stages: translation and interpretation of the meanings of foreign words in 20 bilingual puns. The experiment was attended by 200 students of linguistic specialties of the Kemerovo State University and the Novokuznetsk branch of the Kemerovo State University, Siberian Federal University and Altai State Pedagogical University. Results and discussion. An explicator within a bilingual pun contributes to its correct perception. The anticipatory model turned out to be the easiest for Russian respondents to understand, with English-based bilingual puns described by this model were correctly identified in 45.2 % of cases. Puns represented by the neological model are less obvious, especially in the absence of an explicator (25 %). Puns described by the implicit model are also perceived by respondents, but in significantly fewer cases (19 %). Among Russian-based bilingual puns, the most understandable are the bilingual puns represented by the anticipation model – 51.75 %, followed by puns that can be attributed to the neological and implicit models – 50.6 and 15 % respectively. Conclusion. An iconic or verbal explicator is important, but not critical, for understanding bilingual puns. However, when borrowed elements (complete words or their fragments) are not explicitly expressed in puns, an explicator is necessary for successful perception of the pun. The anticipatory and neological model describe the most understandable interlingual puns. Keywords: bilingual pun, wordplay, Internet-memes, polylingualism | 719 | |||||
5533 | Safina L. S. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 5 (14). P. 67-68 . | 718 | |||||
5534 | The unit of measure of education quality is entered. Difficulties of introduction of a universal unit of measure are discussed. The option based on an average arithmetic assessment of knowledge of studied disciplines is considered. Sources of the errors arising at such expert assessment are studied. It is shown that the size of an error can be reduced if to use probabilistic approach. It is based on the introduction of functions – mathematical expectation estimation. The mathematical technology of processing of indicators of progress is offered. It is noted that the main problem there is a choice of an expert assessment. An example of objective calculation of an assessment is reviewed. The conclusion that the number of indicators of progress should not exceed three-four is drawn, otherwise errors of measurements increase more, than for 50 %. The problem of choice of indicators for assessment of level of training of the student is formulated. It is shown that the main priorities for the employer are his professional competences, and common cultural pale into insignificance. The conclusion can be drawn on quality of education, later some period after the beginning of work of the graduate of educational institution. It is shown that the state of educational-methodical documentation of the department has little effect on the quality of education. It is specified that major factors of improvement of quality of education are the material base of higher education institution, a condition of research activity and close cooperation with employers. They allow to introduce innovative achievements of science in educational process. Keywords: quality of education, unit of measurement, competence, measurement errors, working plan, standard of education | 718 | |||||
5535 | The article discusses the perspective branch of higher education development – competence approach, which is supposed to raise the quality of Russian higher educational establishment’s graduates greatly. The competences are divided into general cultural and professional. The interest to the Humanities disciplines during the engineer training in technical higher educational establishment has increased. Determines the role of the discipline “Foreign language” in the process of formation of the general cultural competences of future nuclear power engineering specialist. The aim of the above-mentioned discipline is the development of foreign communicative competence of the graduate as a member of professional communication in foreign language in industrial sphere. Keywords: competence approach, general cultural competences, the Humanities, nuclear industry, foreign communicative competence, professional communication, industrial sphere | 718 | |||||
5536 | The article deals with the notion of locativity. There are analyzed nouns, as one of the main lexical means for expressing this category in the Erzya and Finnish languages. The study identifies five groups of nouns with the locative semantics in two related languages: 1) toponymical words, which contain names of surface types, parts of the world, continents, landscape; 2) nouns, which name administrative-territorial division (names of countries, cities, regions, areas, streets, squares); 3) nouns, which denote buildings; 4) subject nouns (names of furniture, tableware); 5) names of receptacles, containers, vehicles. In every group of nouns there are given examples from Erzya and Finnish literature. The collected language data shows, that a noun in both studied languages is one of the most distributed lexical means of expressing locativity. Keywords: semantics, space, category of locativity, noun | 718 | |||||
5537 | The article is executed from the positions of the communicative stylistics of the text. It is devoted to the theoretical substantiation of the connection in the poetic (and wider – artistic) text of regulativity and reflectivity. The review of the works of recent years devoted to the study of textual qualities and categories on the material of various discursive practices is presented. The essence of regulativity, reflection, including its types, as well as reflectivity is considered in detail. Regulativity is a systemic textual quality that provides management of the cognitive activity of the addressee. Reflection is interpreted as a universal sign of human thought activity. Reflectivity is a person’s ability to reflection. The reflectivity is closely connected with images of the author and addressee which are realized in the textual categories of subjectivity and addressing. The author relies on the researches of linguists, literary critics, also observations of masters of the artistic word for establishing the connection between the regulativity of the poetic text and the reflectivity. It is found out that from the positions of the communicative-activity approach to the text, the basis of regulativity as a systemic textual quality is reflectivity. Prospects for further research are outlined. Keywords: categories and qualities of the text, regulativity, reflectivity, poetic text | 718 | |||||
5538 | In educational process every teacher faces either a decline of learning motivation level or even the lack of it. The problem of motivation is very urgent in modern Education and Psychology. Psychology and Pedagogy explore it intensively. Firstly, this term appeared in Psychology at the beginning of XX century to expand knowledge about human and animal behavior. Psychological dictionaries present motivation through the relations between needs – motive – activity. Pedagogy studies mostly the motivation of learning and uses the terms “motive” and “goal” to explain the process itself. Motive is a thing which urges a person to action, and goal is a thing which a person tries to attain as a result of this action. Scientists noticed that there are a lot of factors that form motivation to learning; therefore, a teacher should consider every significant part of student life. Modern standard of education is a cause of new requirements to the educational process, it is necessary to use IT technologies and the Internet. The article deals with the relation between students’ interest in on-line computer games and their motivation to foreign language learning. The research presents that student choice of English-language servers is usually deliberate and helps them to improve their communicative competence of the English language and motivate them to learn more diligently. Keywords: motivation, learning motivation, motive, systemically-active approach, English language at school, Information and Communication Technologies | 718 | |||||
5539 | The article deals with the problem of increasing motivation for learning the basic disciplines among the students of technical universities. It demonstrates the characteristic of the consolidated activities of the faculty in training the students to work on the formation of their competitiveness. The article provides the pedagogical technology of training of competitive specialists in a technical university. It presents the results of the survey of students to ascertain their perceptions about the competitiveness of a graduate. The authors emphasize the necessity of cardinal changes in an education system and in accordance with the requirements of the labour market for competitive specialists. The authors propose to consider the competitiveness on four levels – personal, qualification, competence, practical, which allow the student to trace the formation of his qualities as a future job applicant. It is proved that the formation of competitiveness of technical college graduates is realized by establishing correspondence between the educational and professional standards. An example of working with the individual plan of formation of competitiveness is shown. Substantial growth of the motivation for learning the basic disciplines is confirmed by the results of the input and the final control of knowledge on the example of chemistry, as well as survey data of graduates. Keywords: motivation to learn, basic disciplines, competitiveness, levels of competitiveness, individual plan of formation of competitiveness | 718 | |||||
5540 | Introduction. Valery Ronshin’s works belong to the phenomenon of the two-address literature, i.e. they are focused on children’s and adult audiences and contain considerable pedagogical potential by actualizing important moral and ethical problems for the education of teenagers and children. On the other hand, the simplified form of narration that does not require reader’s considerable intelligent efforts, as well as the use of devices of the popular literature show the author’s attempt to entertain, amuse the reader. The aim of the work is to analyse Ronshin’s “horror stories” and to prove that his works concern popular literature. Material and methods. The material of the research is the works by Ronshin written in the genre of “horror story” (by the author’s definition). In the paper, the methods of comparative and motive the analysis are used. As a theoretical base, the works of Russian literary critics were used: E. M. Meletinsky, M. A. Chernyak, O. N. Grechina, M. V. Osorina, E. A. Polevaya, A. I. Kulyapin. Results and discussion. Valery Ronshin uses images, motives, genres of traditional folklore (a horror story, a fairy tale, a joke, sadistic rhymes) that are familiar to each reader since childhood. In such a way, the author accomplishes, firstly, the effect of the recognition facilitating the reader perception of similar works, secondly, the task to entertain is realized. In spite of the fact that Ronshin’s books are focused on the children’s audience, which is shown by a colourful cover, illustrations in “naïve” or children’s style, the use of traditional children’s folklore genres, his works are addressed to the adult audience as they contain the elements of black humour, the comic devices that are aimed at adults (alogism, devices of discrepancy of the used means, discrepancies of hero’s behaviour to the circumstances, invectives), elements of physiologism. The central problem of the analyzed works is a pedagogical incapacity of parents, unreadiness to the dialogue with children. Conclusion. Valery Ronshin creates works actualizing important educational problems, uses formulas and devices of folklore genres with the purpose to amuse, entertain the reader. His stories should be attributed to the phenomenon of popular literature that inherently aimed at entertainment, escapism, the use of traditional plots and genres. Keywords: Valery Ronshin, scary stories, horror stories, literary fairy tale, two-address literature, children’s literature | 718 | |||||
5541 | Introduction. The article discusses the figurative representations of the concepts of the heavenly bodies in the text and the artistic picture of the world of M. Bulgakov’s novel The Master and Margarita. The elements of the lexical structure of the text are analyzed, representing the images of the sun, the moon and the star, in terms of their linguistic semantics and cultural connotations associated with the mythopoetic symbolism of these space objects, as well as in the aspect of their participation in the expression of the author’s picture of the world. The purpose of the work is to explore the ways of representing the concepts of heavenly bodies (the sun, the moon and the stars) in the text of the novel The Master and Margarita, to identify aspects of their metaphorical and symbolic interpretation on the verbal and conceptual levels, to study the role of these concepts in the artistic picture of the world of the novel. Material and methods. The methodology of the work is based on cognitive, linguistic-cultural and system-structural approaches to the study of the imagery of language and artistic speech, used in the field of semantics of language units and text stylistics. The empirical material is represented by figurative words and expressions (200 units) representing the concepts of the Sun, the Moon, and the Star in M. Bulgakov’s novel The Master and Margarita, as well as fragments of text demonstrating their metaphorical functioning (850 contexts). As the sources for determining linguistic meanings and mythopoetic symbolism served the explanatory and encyclopedic dictionaries. Results and discussion. The lexical and textual fund of artistic representations of the concepts “Sun”, “Moon”, “Star” in the novel The Master and Margarita by M. Bulgakov is defined; methods and techniques of their textual implementation are revealed. The cultural and symbolic meanings of the concepts of the heavenly bodies, represented in the folk mythology of different cultures, are studied. The aspects of the metaphorical and symbolic interpretation of these concepts in the artistic picture of the world of the novel “The Master and Margarita”, as well as their role in the expression of the author’s intention, are described. Conclusion. The artistic model of the world in the novel The Master and Margarita represents a complex and multidimensional system of concepts, which in many respects comes close to folk mythology and religious cosmology. The most significant role in it is played by the images of the sun, the moon and the stars, by means of which the space-time continuum is modeled; the characteristics of the main characters, key characters and related events are expressed; the moral and philosophical content of the entire work is broadcast Keywords: concept, heavenly bodies, imaginative representations, M. Bulgakov, The Master and Margarita, artistic picture of the world | 718 | |||||
5542 | This article summarizes the main problems hindering the development of the strategy of innovative development of Russian economy. The main factors impeding the development of innovation are analysed. The model of China’s innovation strategy was considered and proposed as an example. This model has proven its effectiveness even in the face of the global economic crisis by launching a sustained, large-scale, complex program, becoming the world’s factory and world laboratory for the production of innovations. Strategic direction will increase the competitiveness of the economy of our country and help to move from the use of natural resources, to an economy based on innovative development. Keywords: innovation strategy, technological innovation, innovative activity, organizational and managerial innovations, Advisory democracy, global transformation, commercialization point, overtaking development | 717 | |||||
5543 | The article presents a short review of underexplored part of Ehrenburg’s artistic heritage – literary cycle “Conventional Sufferings of Cafй’s Habitue” – in connection with the phenomenon of the convention stated in the title of the cycle. The place of the reviewed cycle is accounted in the works of Ilya Ehrenburg in 20s of the XX century. The paper analyses ideological and thematic content of the text, its aesthetic and genre nature. The article deduces relation between convention as a literary device in the cycle and other arts that was Ehrenburg’s subject of attention. Convention as a literary device is compared with a line of cinematographic acceptances, what gives a whole cycle combination of essay and novella types of writing. Chosen locuses allow the usage of a round-up technique, which gives a panoramic view of reality to the cycle. Keywords: Ilya Ehrenburg, literary cycle, convention in literature, 20s of XX century | 717 | |||||
5544 | Modern period of development of education makes us search the ways of optimizing the whole system, taking into consideration actual needs of society. This article provides the analysis of teacher training in managerial activities in the education system of Great Britain.The author considers the main tasks of pedagogical departments of Universities at different stages of development during the XXth century, the peculiarities of development of educational programs and cooperation between Universities, secondary schools and pedagogical colleges. To author’s mind the research of experience of Great Britain will be useful for training of pedagogical personnel in managerial activity both in Ukraine and other countries. Keywords: pedagogical personnel, managerial activity, training, programs, advanced training | 717 | |||||
5545 | In accordance with the planned results associated with the formation of the future teacher’s project competences objective method plays a special role, in our case, it is methodology of teaching geography. Methodical preparation serves an integral part of vocational education of geography teacher at the Pedagogical University. Professional activities of modern geography teacher, in accordance with the goals and values of the modern general education, geographical education of students and in terms of its standardization, includes a variety of activities: educational, research, communication, project, diagnostic, and others. It is essential that the project activity serves as fundamental one, the structure of which is much more complex than traditional planning. Project includes planning as a quality item. To achieve these results, a structure-functional model of the formation of project competence is worked out. The purpose of creation and implementation of structural and functional model of the formation of project competences of the future teacher of geography is the best possible and effective application in the educational process of method training and education in geographic teaching. Structure-functional model of the formation of project competence includes the target, substantial, organizational-activity and estimated-score units. Pilot training, conducted by the author on the basis of geographical and biological faculty of the Ural State Pedagogical University, shows that the formation of the project competences of students – is controversial, complex, long-lasting, non-linear process, which forms the subject position of the future teacher. Keywords: project competence, project skills, competence-based approach, teachers of geography | 717 | |||||
5546 | The article deals with prototypical categories “man”, “woman”, “human” in the language conscience of men and women. The investigation is based on the theory of Oswald Ducrot and Jean-Claude Ascombre who suppose that the perception of the best representative of the category, that is typical of the majority of language speakers, underlies any lexical independent word. The aim of our research is to investigate the correlations between communicative-pragmatic potential of the adjectives and the degree of prototypicality of denoted quality in the perceptions of men and women about masculine and feminine qualities. The research bases on the experimental data obtained from Russian participants in our experiment. Keywords: prototype, category, prototypical world map, associative experiment, communicative experiment | 717 | |||||
5547 | Reviews influence of facilitating factors on preschool teachers’ activity efficiency in non-formal professional communities. The content of such notions as “pedagogical facilitation”, “facilitating factors” is expanded. The aim of the author is to identify and systemize facilitating factors affecting the activity of non-formal professional communities of preschool teachers. The author’s research results are presented as a basis for classification of facilitating factors. The article material is based on application of the following research methods: theoretical analysis, observation, expert method, survey, calculation of elementary statistics. The researcher distinguishes a set of facilitating factors, formal and substantial interaction record of which allows most accurately indicating their degree of influence on creative group activity. The research results can be applied in the sphere of education management and instructional design. Keywords: facilitating factors, non-formal professional communities, creative group, teachers’ activity, preschool education | 717 | |||||
5548 | The object of research in this article is the means of self-presentation of the artist’s professional language personality. Professional language personality is a complex of linguistic competences which permits the effective operating with professional sub-discourses «in different situations of professional-communicative interaction» (S. V. Myskin). The material of research is interviews of different years with Rada Anchevskaya – a leader of the rock-group «Rada & Ternovnik». Rada Anchevskaya positions herself as a musical «shaman», likens a concert to a ritual, trance and likens a stage to a sacral place. In her opinion music has mystical and timeless origin. Ideally, musicians do not compose but perceive it if they have enough delicacy of feelings. Music animates the word in a song. Particularity of self-presentation of Rada Anchevskaya’s professional language personality is in plenty of factual information (names of musical instruments, albums and songs of the group «Rada & Ternovnik»; denominations of musical equipment, styles and genres; surnames of musicians, specialists in mythology, philosophy, titles of the books on different themes, names of folklore and mythological characters etc.) and in frequent use of tropes and stylistic figures (mainly the metaphors). It shows great erudition of the artist, seriousness and profundity of her works and figurative nature of her language picture of the world. This research is interesting for linguopersonology and communicative stylistics of text. Keywords: professional language personality, artist, Rada Anchevskaya, self-presentation | 717 | |||||
5549 | The article points to research of language representation of a media communicative universal – a law of pragmatically and intentionally conditional variety of textual activity in interpretation of informational reason in mass media. Media communicative universal is defined by the author as a law and its realizing principles of textual organization, which reflect informational reason as an element of media communication and meet the criteria for frequency and repetition. Specific character of actualization of textual activity variety in interpretation of informational reason in mass media on the example of media text in the genre of news was revealed. Based on the news materials from the informational portal “Echo of Moscow” on the launch of intercontinental ballistic missile of DPRK on 28-th of November 2017 as an actual informational reason, the following principles concerning realization of such communicative universal were examined: 1) multivariety of world pictures of different native speakers and translators of information; 2) polyphony of dialogically conditional discursive practice connected with informational reason including change of communicative roles, tactics and strategies of subjects in the process of media communication; 3) social self-representation and creative self-actualization of sources and translators of informational reason in mass media. It was determined that in realization of the law of pragmatically and intentionally conditional variety of textual activity in interpretation of informational reason in mass media the connecting elements are repeated key words and markers of events, which became actual informational reason for interpretation in mass media: toponyms, anthroponyms, names of events, temporal vocabulary, dates, different actualization of space category. Variation in news texts is realized on the level of citation; means of subjective modality expression including social estimation; it’s revealed in actualization of sources of information; in degree of its concretization and peculiarities of different aspects of informational reason’s concentration. Keywords: media communicative universal, media discourse, media text, textual activity, news | 717 | |||||
5550 | The paper deals with the actual, but the least investigated Russian language aspectual meaning – the general fact. This means that full qualification is even more important because it is a guideline of the Russian Aspectual System. The article covers the Russian as a Foreign Language modern training courses, created by foreign and Russian authors, an analysis of the basic principles of data presentation. Their conceptual features are marked. The author aims at the versatile presentation of two general fact use syntagmatic restrictions (non-collocation: a) with adverbs вдруг, внезапно, неожиданно (suddenly, unexpectedly); b) with quantified object) and creating these phenomenae` explanatory model. Despite the traditional opinion of the unexpectedness, dominating in the semantics of these adverbs, author, distinguishing aspectual and non-aspectual action characteristics, considers the feature of unexpectedness aspectually irrelevant and so puts forward the different basis for figuring out the first restriction – Salience / importance of the action for the speaker, which proves the verbal aspect interpretative function. The second restriction is being analysed regarding the wider sphere of phenomenae – the quantifying and qualifying characteristics of the action /state itself. So Partitive appears to be homogeneous for quantification. But the latter are impossible in terms of the general fact use. Thus it results in putting the general fact essence into the limelight, making it possible to shape it for the foreign learners: the speaker is not focused on the action and state, the latter is not emphasized. Hence the general fact meaning could be included in the set of means, revealing the universal language category of definiteness/indefiniteness (of the action/state distribution in time).The gained results open some certain research perspectives: listing the general fact use typical situations given the different verbal grammar forms (future forms and infinitive) are involved, aspectual meanings` orientation in regard to dictum and modus, verifying the aspectual meanings` position in the Russian sentence semantic structure. Keywords: Russian as foreign language, aspectual meanings, general fact, action salience, object quantification | 717 |