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5801 | The article considers the influence of re-evacuation to the state the region's cadres' potential, the change of the regional demographical development conditions. The article highlights the impact of evacuees to the forming of the regional cadres’ potential of the region, the change of its demographical development conditions. The author accentuates the impact of evacuees in the creation of the arsenal of Victory. The paper defines the consequences of the cadres re-evacuation for the main sectors of industry, building, agriculture, transport, science, education and health care. The article accentuates the difficulties, negative consequences of re-evacuation, the shortage of cadres related to it and the measures taken to overcome it. The article underlines that re-evacuation had shown the urgency of the cadres problem in general and especially that of the highly qualified ones, which was characteristic of the West Siberia in the pre-war years and which was solved only for a short period of time merely by means of evacuation and arrival of the great number of specialists to the region. So the success of the country’s transition to peaceful conditions of national economy rehabilitation depended greatly on the timeliness of solving the human resources question. The article emphasizes the influence of re-evacuation on the dynamics of the population number and composition. The author concludes that the decline of the West Siberian population in the war and re-evacuation conditions indicated the weakening of the power of human potential in the region. Keywords: the Great Patriotic War, re-evacuation, bodies of authority, migration processes, demographic processes | 685 | |||||
5802 | The article presents theoretical foundation for definition the nursing and upbringing period of mother care concerning the early aged child as a critical stage in woman′s life which requires special demands to her personal and social resources. It′s widely known that the discussed period carries the potential risks and opportunities for personal development concerning both mother and child. Observes the results of empirical study of the dominant coping strategies implemented by mothers in the process of coping with life difficulties and difficult situations or problems related to the care and upbringing of the young children (from one year or three years age). The evaluation was conducted in terms of the severity of the dominant coping strategies in the overall structure of coping. Keywords: coping, coping behavior, coping strategies, early age | 685 | |||||
5803 | The article provides a typology of borrowed Gallic words within the contemporary literary German language based on a grid of criteria allowing a most holistic description of the symptomatic phenomena inside the borrowed Gallic stratum: 1) on the lexical-semantic criterion, 2) on the assimilation specificity, 3) on the way of borrowing, 4) on the method of derivation and 5) composition. For the first time such typological phenomena as re-borrowing, reverse borrowing and formal-structural accommodation, as well as former pseudo-Francization, are interpreted. Typology refers to the structural-systematic features of the studied lexical stratum. The selection of types of borrowed Gallicisms in the modern German literary language involves a number of theoretical and methodological difficulties. This is due to the volatility of the proposed taxonomic criteria, on the one hand, and difficulties in determining the status of borrowing, in particular, in the matter of delimiting it from the concept of a “foreign language”, on the other. The typology of Gallic borrowings functioning within the German literary idiom is of great importance for synchronous codification practices and general lexicography. Appeal to the issues of assimilation (adaptation) of this vocabulary segment of the German literary idiom is inevitable due to the multidimensionality and multilevel processes of integrating the Gallic heritage into the system of the German literary language. The historical unevenness of assimilation determines the existence of only synchronous taxonomic set that testifiesto the dynamism of the studied processes in the canvas of the historical development of the German literary language. Keywords: borrowing, Gallicisms, contemporary literary German language, typology, criteria | 685 | |||||
5804 | There is the problem of diagnostics of readiness of future mathematics teachers for professional activity in connection with the transition of higher education to the new standards based on the competence, personality-oriented and activity approaches to teaching. The concept of “readiness for professional activity” is associated with the concept of “professional competence”. The analysis of works on the diagnosis of professional competence from the point of view of psychodidactics allows us to identify certain requirements for the diagnosis of readiness of future mathematics teachers for professional activity: diagnostics should be carried out in the form of monitoring, thereby, its developmental function is realized; monitoring involves the use of the means of pedagogical support in case of educational difficulties of the diagnosed, thereby realizing the teaching function of the diagnostics; it should include the means of self-diagnosis, thereby the educational function of diagnostics is being realized. The designing of diagnostic materials for this monitoring was carried out using the example of diagnosing the readiness of future mathematics teachers to learn to solve text problems – one of the important components of mathematical training. Educational texts were developed in accordance with the structure of the problem-solving process, based on the requirements for diagnostics. Texts allow future mathematics teachers to estimate their readiness in the following areas of professional activity: the analysis of learners’ difficulties in solving problems; methodical work at the stage of the task condition analysis; use of various methods for solving text problems; additional work on the task; designing tasks aimed at learning problem-solving; comparison, recognition and construction of teaching texts; the use of historical and methodical experience in problem solving. Keywords: diagnostics of readiness of future teachers for professional activity, monitoring, educational texts, training in solving text problems | 685 | |||||
5805 | The modern specificity of the sports game “volleyball” is considered, which is based on the technical and tactical abilities of players used by them in the high-speed game, where it is necessary to solve quickly technical and tactical tasks. All this is directly connected with a game environment in which fight on the volleyball court is conducted. In the game of volleyball, each player has to monitor a game situation, not allow the opponent to impose his game plan, otherwise there will be a game defeat. In higher educational organizations, volleyball is included in the work program “Elective disciplines in physical culture and sports”, so the trainees study the features of this game with interest, not only in training classes, but also in training extra-curricular activities. Therefore, playing volleyball, students practice skills to quickly respond to changing situations, make the right decisions in various circumstances, choose the most appropriate actions. In this regard, as practice shows, interest in training classes in volleyball has increased, it also has defined the relevance of our pedagogical research, in selection of the most effective complexes of special exercises developing speed of reaction to a moving object among students engaged in the volleyball sports section. Keywords: speed of reaction, visual orientation, speed of motive reaction, reaction to a moving object | 685 | |||||
5806 | The article explains the use of the net present value for the evaluation of the effectiveness of forest management strategies for specific sites. In Russian practice, this indicator is mainly used for the evaluation of investment projects, but in forestry developed countries such as Finland and Canada for several decades now this index is used to evaluate the effectiveness of management of forest areas and planning for logging and reforestation on them. This is due to the fact that in the forestry sector, as well as in investment projects a great role is played by the factor of time, i. e. flows of revenues and expenses can be considerably spaced apart in time. This means that the use of indicators such as net income, profit, profitability, etc. do not allow to obtain complete information and give distorted results, as the time factor is not taken into account. Using an integrated model of economic evaluation in the context of strategies may also lead to an increase in the volume of selective logging, because their benefits can be assessed more clearly. Keywords: net present value, forestry, forest income, discounting strategy of forestry, forest planning, harvesting forest plantations | 684 | |||||
5807 | The article presents an overview of rationales for euphemisms usage. We consider the problem from the point of psycholinguistics, social psychology, evolutionary biology and ethology. Biological researchers believe that a need for euphemisms could be one of the earliest linguistic imperatives imposed by disgust, thus euphemisms present a verbal hygiene strategy. Psychologists state that it is a distancing strategy, a means to manage human terror at the prospect of death. The article also considers the central role of politeness and cooperation principle in euphemistic and off-record indirect speech generation. From the perspective of the theory of strategic speaker indirect communication does not always involve pure cooperation between speaker and hearer but a mixture of cooperation and conflict and euphemising can be used to negotiate this uncertainty. Therefore, euphemism as a form of indirect proposition can allow for plausible deniability and has a strategic rationale. Keywords: euphemism, indirect speech, instinct, theory of strategic speaker, principle of cooperation, politeness | 684 | |||||
5808 | 683 | ||||||
5809 | The article discusses academic mobility as a way of organization of students’ study migration. Study migration is regarded as a way of the forming of future specialists’ professional competency and as instruments for increase of their abilities in the changing environment from the economics and politics development. It provides the statistics of students arrived in Tomsk from the neighboring countries and foreign countries, schedules the graphics of dynamics of number of the foreign students in the universities of Tomsk in recent years. The article accentuates the role of students’ study migration development as the one of the ways of organizing education process and forming of future specialists’ professional competency from two-stage education system. Keywords: academic mobility, study migration, economic and political development, Bologna agreement, higher education system | 683 | |||||
5810 | The results of investigation of personnel training held at one of the leading high-tech companies in the country – JSC “Information Satellite Systems” named after academician M. F. Reshetnev are listed in the article. Methods of questioning and analysis of statistical reporting were applied during the research. A correlation between the results of training and a labor productivity growth was substantiated, the need for a strategic integration of the enterprise containing the relevant training institutions of secondary vocational education was identified. The prospects of alterations in forms and methods of training are set in order to build personnel competencies. Keywords: vocational training, working personnel, labor productivity, competence, forms and methods of training | 683 | |||||
5811 | Phytonims of Russian, English and French are examined in motivological and comparative aspect in order to define specific character of motivation phenomena in the Russian language. The principles of motivological comparative analysis include the method of lexical identification, psychological linguistic experiment, component analysis, statistic analysis. Motivological level of language research is a favourable ground for analysis of national specific of language because the nature of motivated word itself is mainly connected with language conscience of speakers. Names of plants are directly connected with object and cognitive speakers’ activity and also with social and cultural originality of language community’s life and its ethnographic peculiarities. Specific character of motivation system of the Russian language is the following: high level of plants’ names motivation; morpho-semantic type of motivation as a prevailing; simple structure of motivated sign, which points to plant appearance; compressed motivational meaning of phytonim; explicit classification sign in connection with derivational peculiarity of the Russian language. Keywords: motivation, motivological and comparative analysis, type of motivation, motivated sign, classification sign | 683 | |||||
5812 | The article deals with the analisis of the peculiarities of biblical discourse in contemporary children's literature on the basis of works of Kemerovo writer V. L. Lavrina, considerable part of that is made by fairy-tales for children. The specifics of the literary fairy tale is determined both by the individual peculiarities of the author's view of the world and by the external factors set, including the codes of genre memory. The range of genre memory, characteristic for most fairy-tales of V. L. Lavrina, includes not only traditions of folklore and literary magic fairy-tale, but also christian literature. The spiritual and moral issues of the fairy-tale “Wonderful dress”, coupled with the themes of love and betrayal, crime and punishment, sacrifice and selfishness, the real and the imaginary, are conceptualized in the context of the biblical allusion plan dating back to the Old Testament story of King David and Uriah. Keywords: children's literature, modern literary process, biblical discourse, allusion, motive, spiritual and moral issues, religious picture of the world, parable | 683 | |||||
5813 | The article examines some peculiarities of grandmother-grandchild discursive interaction in family communication. Applying methodology of interactional and conversational analysis to the video data recordings of communicative interactions between different generations of two Russian families we argue that such interaction is governed by two contradictory intentions: to maintain the empathically warm communication and at the same time to protect the initial roles of dominant communicant (for grandmothers) or to fight for the status of independent communicant (for grandchildren). They both show some specific discursive devices: grandmothers’ use of joke aggression, memorative (telling about past events), assistance in the case of communicative failure; communicative sabotage for grandchildren. Keywords: family discourse, discourse interaction, communication between generations, discursive devices, «communicative sabotage», non-verbal communication | 683 | |||||
5814 | The six-year experience of cooperation between university and secondary school is uconsidered. The technique of reflexive reconstruction of interaction of participants of the network educational project is used: students, teachers of historical and philological faculty of Tomsk State Pedagogical University, teachers studying in Municipal Autonomous Educational Institution Secondary School no. 14 named after A. F. Lebedev, Tomsk. A plot of the reconstruction is based on the idea of the complexity of the project actions. We are talking about the movement from the normative and executive position of the design participants to the semantic one. It is shown that the first position is related to the implementation in practice of interaction of the state order in the field of integrative (inclusive) education. Within the framework of the second position, the participants implement their own initiatives, design, form an educational reality, the content and forms of which correspond to the challenges of the time. Pedagogical activity is carried out on the basis of personal resource of subjects of cooperation. The design of such a plot of the development of joint activities is considered as a manifestation of a special model of interaction between the University and the secondary school, which the authors, after G. N. Prozumentova, called joint production. The described educational precedents, empirical phenomena typical for this model allow us to see its presence in such forms as a master class, a project conference “Our Mental Values”, a joint educational project “Debates”, an international scientific and practical conference “Science and Education”. The content of this model is also shown by the creation of texts of different types by the participants of interaction: projects, articles, methodological developments, final qualifying works (diplomas, master’s theses). The experience of interaction between the University and the school presented in the article can be regarded as a precedent of educational design – the sphere of activity in which the manifestation, development, formation of the subjectivity of its participants in the context of innovative practice. Innovation is manifested in the phenomenon of personal presence of participants of network interaction (in this case-the authors of the article) in the creation of educational reality. The content of activities in the project can be considered as a variant of pedagogical technologization of the requirements of the new Federal State Educational Standards of the university and secondary school. Keywords: interaction, network educational project, complexity of project action, joint production, quality of education, co-production | 683 | |||||
5815 | The article presents a historical review of conceptual works on Cognitive Translation Theory worked out by Russian scientists. It differs from western tradition and has its own specific way of development. The first prerequisites for the formation of a cognitive paradigm in Russian translation studies were observed in 1970–1980, and by the beginning of the 2000s. the cognitive theory of translation is formed with its own purpose, objectives, and subjects. The main trends of cognitive translation study in Russia are identified through the critical analysis. Firstly, some Russian scientists still prefer using the text-centric approach to compare a source text with a target text by methods of cognitive linguistics (concept, frame, scenario etc.). Secondly, others use a translation act as a study subject in the field of translation process. Meanwhile, western scientists are more focused on studying a translation event, which is only future-oriented in Russia. Thirdly, available Russian studies demonstrate polarized logic of formalized and arbitrary approaches to the translation process. The first is aimed at developing patterns in translation activity; the second declares the impossibility of bringing the translator’s cognitive structures into the system. Fourthly, there are 3 specific interactions between the subjects of translation activity (translator as a cognition subject, translator vs author, translator vs reader). The results of translation cognitive scholars are of high theoretical significance and are actively used in the development of artificial intelligence, improving automated translation, understanding the phenomenon of linguistic creativity and introducing innovative approaches into methodology of teaching translation. Keywords: cognitive linguistics, cognitive translation theory, psycholinguistics, scientific discourse | 683 | |||||
5816 | Introduction. This article is devoted to studying a special type of network of the Russian Diaspora discourse is the discourse of the Russian-speaking Diaspora of China as a representative of the Russian linguistic culture, which is focused in the area of Chinese culture. Along with xenonyms-realities, xenonyms-interpretatives are distinguished in this discourse. If xenonyms-realities are signs of non-equivalent, initially ethnospecific phenomena and concepts of foreign-language reality, then xenonyms-interpretatives have full-fledged lexical correspondences in the recipient language, are not marked by ethno-cultural marking in the matrix language and serve the perception, understanding and interpretation of foreign language and socio-cultural reality by the Diaspora community. Material and methods. The material of the research is more than 1000 texts of network communication of the Russian-speaking Diaspora community of China, including the xenonym-interpretative chabudou. Along with the methodological tools of interlinguoculturology, derivatology and lexical semantics, the methods of contextual and discourse analysis, as well as corpus and experimental linguistics are used. Results and discussion. The analysis of data from the Online Chinese corpus and the results of a pilot experiment aimed at identifying indications of the language consciousness of Chinese students shows that the Chinese adverb 差不多 chabuduo is a typical frequency word in everyday Chinese word usage and is not endowed with special linguistic and cultural significance as an ethnospecific concept. As a reference means of expressing the universal semantic category of approximation, it has direct equivalent in the Russian language: примерно (about), приблизительно (approximately), почти (almost). However, in the course of entering into the network Russian-speaking diasporal discourse and adapting in it to the function of the xenonym-interpretative adverb chabudou undergoes a number of morphological-syntactic and lexical-semantic transformations during its entry into the network Russian-speaking diasporal discourse and adaptation in it. The main ones in this series are the substantiation of the adverb that contributes to the conceptualization of the characteristic parameters, the expansion of the range of syntactic positions of the lexeme, its inclusion in a variety of word-forming and semantic derivative modifications. Conclusion. At the level of the hypertext of discourse xenonym-interpretative is endowed with a special ethnospecific meaning, there is an intensive increase in the frequency of its use, the introduction of the xenonym into the structure of quasi-precedent statements and other forms of linguocreative practices of the network Diaspora community. Keywords: network discourse of the Russian-speaking Diaspora of China, xenonyms-realities, xenonymsinterpretatives | 683 | |||||
5817 | Duality symmetries are used to organise symmetry orbits of supergravity black-hole solutions and to display their relation to extremal (i.e. BPS) solutions at the limits of such orbits. An important technique for this analysis uses a timelike dimensional reduction and exchanges the stationary black-hole problem for a nonlinear sigma-model problem. Families of BPS solutions are characterized by nilpotent orbits under the duality symmetries, based upon a tri-graded or penta-graded decomposition of the corresponding duality group algebra. Keywords: supergravity, black-holes, duality symmetries, sigma-model | 682 | |||||
5818 | The article deals with penetration of some plots, motives, characters and literary forms of the ancient Indian monument “Panchatantra” into the world of peoples’ oral and written literature. This factor has been the centre of folklore specialists’ attention since the XIX century. It is known that existence of the similar plots in the different peoples’ literature was interpreted by scientists quite differently. It was connected with relationship, borrowing, or accepted as independent phenomena. The article examines genetic and typological methods of analysis, reveals their merits and demerits. The following fact is taken as the basis: the genre “framed narrative” and method “casus” were formed on the basis of the ancient Indian traditions. So their manifestation in the other cultures has the Indian origin. It is supposed that the plot “wooden beauty” in Azerbaijanian tales has the Indian roots. The modifications of this plot used in the different peoples’ tales are compared. The drawn parallels make it possible to come to the following conclusion: each plot, motive, character and genre regardless of the original source is interpreted in national literature, changes according to native environment, traditions and gains new qualities. Keywords: “Panchatantra”, framed narrative, casus, “wooden beauty”, typological analysis, tale, anecdote, legend | 682 | |||||
5819 | The article presents a model of developing pedagogical tolerance of the future bachelors. The authors offer structural model of pedagogical tolerance that is the basis of a model of pedagogical tolerance development which consists of: objective, informative, organizational, diagnostic blocks. The main attention is paid to the characteristics of pedagogical tolerance model and to the components of the model of pedagogical tolerance development within the context of competency-based education. Pedagogical tolerance is considered as the main competence for teachers to accept a pupil as a person with his way of thinking and behaving, to be aware of their right to be different. Keywords: pedagogical tolerance, structure of pedagogical tolerance, model of pedagogical tolerance, competency | 682 | |||||
5820 | A brief history of the defectology personnel training system development is given. Major stages of professional defectological education establishment in Russia are shown. Factors, influencing the development of teachersdefectologists’ professional training are listed. The interest in education of children, teenagers and grown-ups with limited health abilities is increased in educational, social and healthcare institutions. Two Federal State Educational Standards, regarding Special (defectological) education, approved during last five years, are compared. Competencies, obtained by graduate students, as a result of a new baccalaureate education program implementation are analyzed. New accents in competencies and regulations are specified. Major modern tendencies of defectologists’ professional training development in a higher education institution are defined. Keywords: higher defectological education, professional training content update, competencies, reflexive component, education and correction of individuals with limited health abilities, modern tendencies of defectological education, polyfunctional defectologist | 682 | |||||
5821 | The article actualizes the problem of interaction of educational institutions with the family, presents a structural model of the formation and development of the educators’ competencies in the field of cooperation with the families of children in the conditions of preschool educational institution, describes the experience of the implementation of the model, reflects the results of the experimental work. The important elements of the model are the organization of activities aimed at the formation and development of educators’ competencies in the field of work with the family and creating internship place. The backbone element in the preparation of teachers to work with the parents are the refresher courses organized on the principle of corporate training. Keywords: model, cooperation with the family, refresher courses, competence, corporate training | 682 | |||||
5822 | Considers psycho-pedagogical definitions of concepts “self-determination”, “professional self-determination”, “self-identity” and “competitiveness”; analyzes their targets, vectors, dominant, characteristics and relationship in the context of professional-personal identity of the future specialist during his study at the University. Examines the psychological and pedagogical approaches to the consideration of the nature of the phenomenon of self-determination; the interrelation of the investigated process with the formation of a complex professional and personal qualities – professionalism, projecting a determining condition of the perspective competitiveness of a future specialist. Substantiates the strategic role of personal activity in successful professional and personal self-determination and the growth of the future specialist. Focuses on the potential of professional and personal self-determination as an integral process in the context of the requirements of the Federal state educational standard requirements to the graduates in the current economic and socio-cultural realities. Keywords: self-determination, competitiveness of a future specialist, professional and personal selfdetermination of the student | 682 | |||||
5823 | The article, based on the analysis of modern historical and pedagogical research, interprets the following concepts: ideal teacher, teacher’s mission, which helps to present the pedagogical ideal as a sample image. This article shows that the second half of the XIX – beginning of the XX century is of particular interest for the history of public education, since during this period pedagogical ideas developed intensively. Important and up-to-date judgments about the ideal, mission, and the role of the teacher were expressed. There are relevant views of modern scientists on the ideal and mission of the teacher in the article. Special attention is focused on a study conducted at the beginning of the XX century, where you can find generalized data about ideal teacher from the students’ point of view. Pupils’ reflections on the ideal teacher, his traits of character, personal and professional qualities are given. According to the students, these traits and professional qualities have the most favorable impact on young people. It was found out, that the favorite teacher was considered to be the one who knew his subject at high level, explained information clearly and, more than that, this person would be cheerful, kind, patient, fair, noble, sincere, young at heart, understand the problems of young people, treat students like adults, trust them, see their personality, love his students. Keywords: ideal, mission, teacher, education, pupil, the second half of XIX – beginning of the XX century | 682 | |||||
5824 | Introduction. The words rynok (market) and bazar (bazaar) have become a kind of indicators of social, economic and political changes, which had a great impact on language personality of the Russian native speaker. The aim of the article is to research into the dynamics of thesaurus fragment, which is verbalized with words rynok (market) and bazar (bazaar). The analysis is based on lexicographical and corpus data. Methods and material. The main material used for analysis is: data taken from explanatory dictionaries published from XVIII to XXI century, associative fields mined from associative dictionaries, and text fragments extracted with the help of The Russian National Corpus. These materials make juxtaposition analysis of lexical semantics dynamic processes possible. Results and discussion. Juxtaposition of explanatory dictionaries materials as well as “Russian Associative Dictionary” shows that ‘the mirror of associative dictionary’ is indispensable for studying particular fragments of reality. Interconnection between associative fields and systemic lexical semantics fields is obvious. The study directed from system to text shows the gradual changes in semantics structure of two synonyms. The research traces the establishment of their axiological specialization. The word rynok (market) develops a new meaning over time – “sphere of commodity exchange”, which is further reflected in the expansion of its lexical compatibility. Since the semantic component “noise” actualizes, the figurative meaning of word bazar (bazaar) emerges – “loud conversation”. Bazar (bazaar) in the native speaker’s mind is a space where one can be easily deceived. Rynok (market) on the value scale of everyday consciousness is also associated with theft, high cost and chaos, which is largely due to the influence of socio-economic factors on the language consciousness. Semantic differences between two synonyms and contamination of different meanings become the basis for creating language game. Conclusion. The meaning of words rynok (market) and bazar (bazaar) verbalize the crucial for person’s life fragment of reality. Throughout the long history of functioning, their semantics underwent significant transformation that can be revealed at various levels: structure of the meanings fixed by lexicography, associative and verbal level of language personality. The observations show that in the semantics structure of word rynok (market) the new meaning (‘system of exchange relations’) tends to prevail over the traditional one (‘place for trade’). Lexical unit bazar (bazaar) contains connotations in all meanings. Keywords: lexicography, lexical semantics, associative field, connotations, synonymy | 682 | |||||
5825 | Introduction. The linguistic research analyzes paremiological transformations in the film text and stud-ies the possibilities of their equivalent translation in the host culture. The relevance of the study is due to the wide use of proverbial units in the artistic language and namely in film discourse. Embedded in the matrix of the film dialogue, they become a basis for subsequent transformations in characters’ speech, creating a significant expressive potential because of their occasional character. Aim and objectives. Since the recognition of the original proverb in the modified version is the proof of an effective transformation, the aim of the study is to identify the linguistic means that contribute to recognition, decoding and adequate perception of the transform in the language of the host culture. Material and methods. The research is based on the proverbial transforms in the characters’ utterances of the animated film “The Lion King. Hakuna Matata”. Being of a theoretical-empirical nature, the lingua-stylistic study required the use of the structural and descriptive methods, which made it possible to pinpoint certain linguistic regularities of paremiological transformations. Results and discussion. The analyzed author’s transform is actually an epigram – an anaphoristic statement, concise and instructive. It reproduces the typical features of a proverb: didacticity, transfig-uration, implication. Renewing the traditional form of the paremiological unit, the epigram retains the semantic-stylistic identity with the precedent text. Alongside the semantic identity with the proverbial prototype, the transform also demonstrates the syntactic similarity, while seamlessly integrating into the context of the dialogue. The stated manifestations of the transformation process are explicable, since the transform is created according to proverbial algorithms, which ensure its correlation with the original proverb. The implicit mutuality predetermines and limits, to a certan extent, the variability of the lexical content and the syn-tactic pattern of a transform. This deductive reasoning can be a scientific contribution to the lingua-stylistic research in the sphere of paremiological transformation. It works efficiently in the artistic lan-guage, where, ensuring an adequate perception, the logical framework of a traditional proverb pro-duces derivatives, various and expressive in form. The lingua-stylistic research explores the game art resources of polysemy used in the transformation unit, and analyzes the exploited possibilities of translating a pun. The introduction of a modified proverbial unit — an epigram, for example – into the structure of a film dialogue is viewed as a stylistic citation technique, the functional value of which is confirmed by the appropriateness of its use in a certain situation of communication. The status of an intertextual unit, acquired by a transform in a character’s utterance, endows it with special significance and promotes the emergence of directed associations, serves as a means of strengthening argumentation and assess-ment. Conclusion. The transformation of paremias is the outcome of an artistically processed precedent text, where the structural and semantic fixity is revived by an expression, identical in content, but peculiar in form. Thus modified paremias are not perceived as lifeless folklore cliches, but real live compo-nents of speech use. Since brevity is one of the main components in the concept of «a proverb», its derivative is also char-acterized by semantic capacity and syntactic conciseness. Such models contribute to the creation of language compression required in subtitling, the most popular kind of film translation. This factor con-firms both the practical significance of the study and its relevance for the film industry. Keywords: paremia, proverbial speech, precedent text, transformation, citation, linguistic stylistics, epigram, film translation, film dialogue | 682 | |||||
5826 | Aim of the research: to creat the image of religion as cultural and civilizational phenomenon. Methods of research: multidisciplinary approach, method of historical and philosophical analysis, hermeneutical method, comparative methodology, methodology of reconstruction of cultural and historical reality, based on the picture of culture as coexistence of unified cultural and historical types, where every element is determined by the system of mental dominants. Results: in the paper it is showed that the creating of cultural and civilizational model of religion is possible in the methodology, which considers culture as the objectification of human existential characteristics, representing the unity of civilization (for self-preservation, security, etc.) and cultural (in beauty, transcendence, etc.) needs. Cultural and civilizational aspects are considered in functioning of the Church, monasticism, monasteries, Christian morality. It is showed, that the civilizational component dominates in the activities of Western European Church and Catholic monasteries, but the cultural component dominates in the activities of the Russian Church and Orthodox Monasteries. Keywords: religion, church, culture, civilization, morality, human nature | 681 | |||||
5827 | The article presents the analysis of the role of technoscience in social and cultural development of the regions of Russia. In the focus of research interest of the authors was a situation, which developed in Tomsk and Tomsk Region. The authors come to the conclusion that in Russia there are special social and economic circumstances. Within this framework the potential of interaction of a scientific and educational complex and production is not up to the end involved. Therefore, even in regions of Russia, rather safe from the innovative point of view, such as Tomsk region, carrying out modernization demands the solution of many fundamental problems. But to make it is rather problematic, guided by the developed stereotypes of a public behavior and communication. Keywords: technoscience, modernization, social and cultural factors, regions of Russia, economic conditions, innovations | 681 | |||||
5828 | The article is devoted to actual problems of university electronic library development. The authors analyze special aspects, issues and modern line of development of electronic libraries. Among them the authors highlight such aspects as the project of the development of federal inter-university libraries as well as library pedagogy as the activation direction of library educational role. The article discusses approaches to overcoming of the contradiction between the huge educational resource of an electronic library and the insufficient use of this resource in the educational process. The way of increasing the library activity of the library through the usage of a personal account is discussed. The article describes the approach to the development of an automated user support system in an electronic library and the implementation of this approach in Siberian Federal University. Keywords: e-library of the university, system of automated user support, information and communication technologies (ICT) | 681 | |||||
5829 | The article presents statistical analysis of the results of testing of students involved in the pedagogical experiment conducted by the department of “Higher Mathematics” in Samara State University of Railways. Built interval variation series calculated the most important numerical characteristics of random variable – the sample mean, sample variance and the sample standard deviation allowed to build a histogram of relative frequencies. By type of the line of empiric density was put forward the statistic hypothesis of normal distribution of the random variable. To test this hypothesis is used the Pearson criterion consisting in comparing empirical and theoretical frequencies, which confirms the hypothesis. Selection of the normal distribution curve leads to the conclusion that about 30 % of students will require more self-educational activity in order to achieve a satisfactory result, as well as to build a scale of success of training. Keywords: self-educational activity, sample mean, expectation, sample standard deviation, histogram of relative frequency, distribution function, hypothesis, confidential interval, scale of the success of learning | 681 | |||||
5830 | The article deals with consideration of argued and polemic media discourse in regulative aspect. Different regulative means and structures are explored, regulative dominants and ways of regulativity in media discourse of informational and media language personalities are revealed on the material of analytic and polemic articles of 2015–2016 by writer Y. Polyakov and journalist A. Kolesnikov. Dependence of regulative means which are used by language personalities on author’s intentions and subjective assessment of different social reality is determined. Some typical and individually personal peculiarities of their argued and polemic discourse are revealed. Keywords: regulative means, regulative structures, dominant of regulativity, argued and polemic media discourse, of analytic and polemic article, informational and media language personality | 681 | |||||
5831 | The article examines the historical and pedagogical analysis of professional education in social work. Analyzes publications of leading researchers, archival statistics data. Particular attention is paid to the application of systematic, historical and genetic approaches in the study of the training system for the social sphere. As a result, it is proposed to use the periodization of formation and development of professional education in social work in modern Russia. Within the developed periodization compares the processes of development of social work and educational institutions that train specialists for the social sphere. These facts point to the compliance of the periodization with the national and regional development of vocational education in social work. Keywords: social work, vocational training, social services, historical and pedagogical analysis | 681 | |||||
5832 | The article contains the research results of different levels of interpretation and perception of hagiographic texts about saint old man, Fedor Tomskiy, written for children’s readership, recipients of adolescence in Tomsk. The results of experiment are provided according to the horizon of reader’s expectations, to the analysis of which the first part of the article is devoted. The pretext experiment, based on a questionnaire survey among the pupils of Sunday schools and general education schools of Tomsk, had the aim to identify different types of readers, belonging to secular and religious cultures, which affected their ideas of hagiographic genre, phenomenon of sanctity and knowledge of particular saints. The perception of hagiographic works for children by pupils of Sunday schools and general education schools in Tomsk was studied during the second experiment. This research was conducted within the receptive aesthetics which is aimed to study the reader’s response to works and particularities of text’s perception. And the functional reality of work is determined by interacting of the reader and the textual structure. Modern works of art and religion, written for young reader, have different formal and informative levels, modal and value plans. The understanding of difficult textual structure happens only in the process of its specification by recipient. The recipient determines relevance and semantic content of the work, distinguishes emotional and semantic dominant of the text in the process of aesthetic perception. In the course of the experiment, a correlation was found between the reader’s reception of the text and the pretextfactors. The main factor in perception of art and religious text is secular or religious world view. Keywords: hagiography, hagiographic literature for children, Siberian saint, holy old man Fedor, receptive aesthetics, experiment | 681 | |||||
5833 | The article deals with the analysis of the structure and content of the linguacultural concept “Enterprise” in the Russian linguacultural view of the world. Data for study includes dictionary entries of various explanatory dictionaries and encyclopedias as well as the electronic collection of newspaper reviews presented in a reference system of Russian National Corpus. The article provides the results of description and comparison of cognitive signs of the considered concept presented in the semantics of dictionary definitions and on material of Russian modern printing media. The analysis presented in the article allows to define and enlarge the list of notional signs of the concept “Enterprise”, and reveals some peculiar conceptual features while studying the combinability of the above-mentioned concept that gives the chance to present a more detailed mental world picture of Russian native speakers. According to our statistics, the key signs of the concept verbalized in dictionary definitions are “activity”, “agent/person” connected to enterprise activity and “benefit”, as a result of activity. While corpus examples, apart from those basic signs, demonstrate more diverse structure of cognitive signs, which represent concept “Enterprise” as a social phenomenon, such as “job”, “source of income”, “subject, course”, “social layer”, “social and economic phenomenon”, “image”, etc. The article is also due to show the changes in speakers’ mental picture of the world caused by the changes in the society. The research results can be used to compile dictionary entries as well as to provide lectures in Cognitive linguistics, Linguacultural Studies, etc. Keywords: linguacultural concept, lexeme-representative, notional sign, conceptual feature | 681 | |||||
5834 | In the article a play as existential strategy is researched. The correlation of the concepts of “play” and “person” in the anthropological tradition of existential and personalistic philosophy is analyzed. It is noted, that postmodern man exists in the absence of clear existential orientations without having the “right” model of behavior. The main and, perhaps, the only way of orientation in existence for such a person is situational, gaming response to reality. The author argues the thesis that the adoption of the game for the ontological principle of orientation in reality is contrary to the notion of personal existence in the strict sense. Keywords: a man, anthropology, existentialism, personalism, play | 680 | |||||
5835 | The article is an attempt to build a literary interpretation model of the lyrical work (poem of O. E. Mandelstam “As the cloud heart dressed…”). It deals with the aspects of relating analytical and interpretive modeling in the process of literary understanding of the literary work. Analytical model of artistic text is based on the selection and descriptions of the author’s interpretative models – significant elements of different levels of the structure of a literary text, which in the course of the reader's perception draw interpretation vectors. Keywords: analysis of literary text, interpretation of a literary work, modeling of literary criticism | 680 | |||||
5836 | The article deals with the contemporary aims of teachers’ training that are connected with the actual tendency of transition to the educational paradigm of post-industrial society. The key principles of contemporary teachers’ training based on the analysis of the common principles of professional training and general university training are summarized and characterized. In the article the principles of contemporary professional teacher’ training are grouped and characterized. The most important of them are: adoption of requirements of competence-based approach; fundamentalization; studentcentered teaching; individual professional “growing”; outrunning nature of teachers’ education; continuity, succession, integration, variability, flexibility and openness of teachers’ education; practical orientation (processability) of teachers’ training. Keywords: contemporary professional training, professional teachers’ training, aims of contemporary teachers’ training, principles of contemporary teachers’ training | 680 | |||||
5837 | The issue of training cadets of military higher educational institutions for the Olympiad in Informatics is under consideration. The nominations of the Olympiad are described and the methodical aspects of training cadets for one of the topics of the first round are described in detail – the use of the MS Word application in solving military-applied problems. Based on the analysis of the Olympiad assignments on computer science of the past years, a classification of tasks has been performed on this topic. The following types of tasks are identified: working with text; work with objects that are not text; execution of the document; automation of mailing; creation of macros and electronic forms. The method of teaching the solution of the selected types of Olympiad problems is described with the help of a set of different levels of difficulty in the exercises. Each subsequent exercise should either be based on the previous one, or repeat the sequence of actions formed in the previous tasks, which allows you to consolidate the result of the previous work. At the same time, in each subsequent exercise, a new action (or several actions united by one group of teams) must necessarily be added, which accentuates the attention of the cadet, thereby contributing to a more meaningful assimilation. Expansion and gradual complication of the set of exercises or the creation of a new sequence of similar tasks allows you to gradually master all the necessary material. A generalization of methodological provisions is made on the basis of which the method of preparing cadets for the speech at the Olympiad in the first round is proposed: it is necessary first to classify tasks for each topic of the tour, then to develop a set of exercises that form the cadet’s free operation with the actions necessary to solve problems of each type. Keywords: olympiad in informatics, methods of training, classification of tasks, set of exercises, formation of actions | 680 | |||||
5838 | The history of volunteer practices in prerevolutionary Russia is among the major problems that attract increasing attention of researchers. The need to study them is caused not only by scientific, but also by the practical need for a deeper consideration of volunteer activity in the system of charitable institutions and public organizations. The statutes and reports of these organizations are valuable sources, significantly broadening and refining our understanding of the history of volunteerism in Russia in the second half of the 19th century. Reflecting the nature of society itself, they contain information about their composition (quantitative and personal), organizational structure, subordinate organizations and activities, as well as practices of public volunteers. Thanks to the availability of such a document as the charter, members of the society first got an idea of the procedure for using the rights granted to them and the sphere of application of volunteer efforts and free labor. The article analyzes statutes and reports of the Tver Charitable Society for the Promotion of Women’s Labor, the Orenburg Slavic Charitable Society, the Arkhangelsk Sobriety Society, the Odessa Society for Combating Drunkenness, the Charitable Society for the Publication of Useful and Cheap Books, the Society for the Improvement of National Labor in Memory of the Tsar Liberator Alexander II, the Charitable Society for the Protection of Animals, the St. Petersburg Slavic Charitable Society, and others. Keywords: charitable institutions, volunteers, volunteer activity, report, public organizations, charter, membercompetitors | 680 | |||||
5839 | The article deals with the organization of local history work in the pre-school educational organization. The authors disclose the potential of local history material for the comprehensive development of the child, the formation of patriotism and the basis of his active life position. The authors dwell in detail on the organization of interaction between preschool educational organizations and cultural and educational institutions, whose activities are aimed at translating local lore knowledge to preschool and primary school children. At the same time, emphasis was placed on the possibilities of cooperation with the museum of local lore through the organization of joint cognitive activities, excursions, museum lessons. The author presents the author’s development of conducting regional studies in kindergartens of the city of Tara, Omsk region. The proposed thematic plan is designed for two years of study, built from simple to complex, from the known to the unknown. Its content covers all milestones in the history of the city. The novelty of the research is seen in the fact that the author’s development was carried out taking into account the principle of systemic nature, which makes it possible to exclude fragmentation in the organization of local history activities and make this work comprehensive. The practical significance of the research is the possibility of applying its results in the pre-school educational organization of a particular subject of the Russian Federation, and also using it as a model for organizing local lore activities in other regions. Keywords: pre-school educational organization, local history work, patriotic education, regional component | 680 | |||||
5840 | Introduction. In this paper, topicality of information technology application in teaching “Colour Science and Coloristics” course at “Applied Informatics in Design” profile of “Applied Informatics” bachelor degree field of education is validated. The analysis of the history of color science and the history of teaching the discipline “Color Science and Coloristics” is given. Approaches to practice-oriented teaching in educational and design activity of future information specialists in the field of design are described. Material and methods. Lectures, practical studies and course design for “Colour Science and Coloristics” course were delivered (1) using conventional teaching procedures and (2) with application of information technology. In both implementations, Canvas LMS was used. Then pedagogical experiment was carried out in the form of questionnaire with the following analysis of innovative informational methods in educational process. Results and discussion. In this paper, example of successful application of information technology and educational learning resources at Department of Computer Aided Design of National University of Science and Technology “MISIS” in teaching “Colour Science and Coloristics” course for bachelor degree students of “Applied Informatics in Design” profile are given. Digital environment of “Colour Science and Coloristics” of “Applied Informatics in Design” profile was created using digital learning resource LMS Canvas and virtual interaction between teacher and students was implemented. Option of on-line training to the course (in addition to conventional training methods) was implemented using Canvas LMS. This option allows submitting of assignments in digital form for checking. There are options of online discussion of actual topics, remote checking of received student’s depicted or scanned assignments and return of assignments, which require improvement or editing for correction. Canvas LMS allows to arrange and systemize theoretical material in the form comprehensible for student, control dates of opening and closing for every following course module, set deadlines required by teacher, fix dates of module tests and automatically announce the students about these dates. There is the option of creation of database with digital students’ portfolios for demonstration to potential employers. Discussion of results of innovative informational methods was performed by digital questionnaire with application of Google Forms. The discussion indicates growth of interest to “Colour Science and Coloristics” course in the process of electronic learning resources application and increase of material acquisition rate. Conclusion. Application of information technology in teaching “Colour Science and Coloristics” course of “Applied Informatics in Design” profile at Department of Computer Aided Design of NUST MISiS contributes to increase of level of skills acquired by students: growth of interest to the course is observed; students of 09.03.03 profile better understand engineering and design. Implementation of innovative informational teaching forms and methods allows enhancing methodology of professional education in the field of design and facilitates enhancement of creative and professional practical parts of education of computational specialists in design. Keywords: competence, e-learning resources, higher education, information and communication technology, quality of education, applied informatics, coloristics, design, chromatics | 680 | |||||
5841 | Introduction. The theme of Memory is a key one in culture and thus it is studied in history, sociology, semiotics, philology and other domains. The “Mnemonic Code” retains its significance throughout the entire career of M. I. Tsvetaeva as a poet. Material and methods. The aim of the article is to study semantic and stylistic features of the word-image “Memory” in M. Tsvetaeva’s lyrics of 1920 through the analysis of the lexical structure of the corresponding poetic text. The semantic-stylistic analysis is based on the theories of the imaginative speech substantiation by M. N. Kozhina and of the text paradigms by N. S. Bolotnova. Referring to both linguistic and textual paradigms goes within the textocentric approach in modern linguistics and the linguistic analysis of the literary text itself. Results and discussion. Semantic lexical paradigms present associative pairs and fragments of associative series of words and superword units within the lexical system of the text, already existing in the linguistic consciousness of the reader on the one hand and formed by the text on the other hand. Analysis of M. Tsvetaeva’s poems revealed semantic lexical paradigms based on semic recurrence, isotopic chains actualized due to such type of foregrounding as repetition, and semantic lexical paradigms based on semantic contrast. In 1920 M. Tsvetaeva wrote 4 poems containing the word-image “Memory”: “Good Night to a Stranger in a New Cell...”, “Psyche” (“Punch and Midnight ...”), “Running from Home…”, “How They Drink in Long Drinks... ” (Excerpt). They are written at the end of the third period of the poet’s creative work, they precede the new features of her idiostyle. The word-image “Memory” is associated with the main themes of M. Tsvetaeva’s works – the lost world, creativity, love. In the verbal associative network of M. Tsvetaeva’s poems of 1920, the word “memory” is accompanied by the usual lexical representatives “remember”, “forget”, phraseological unit meaning “without memory”. It actualizes in the locative “in memory”, in the spoken syntactic structure “what a memory” and it is accompanied by the epithets and descriptive adjectives as “bad”, “female”, “all”. Conclusion. The contextual meaning of the word-image “Memory” is based on a rich usual background and is explained in M. Tsvetaeva’s lyrics of 1920 through the themes of the vanishing old world, creativity and love. This further develops the trends outlined in the earlier poems, but they are expressed more clearly, expressively and deeply. Keywords: cultural memory, M. I. Tsvetaeva’s idiostyle, M. I. Tsvetaeva’s lyric poetry, communicative stylistics, lexical structure of the poetic text, semantic lexical paradigms | 680 | |||||
5842 | Design of the e-learning resource is the actual problem of modern educational process. Researches confirm the success of the training system with the use of computers and multimedia. A special role in the development of design should be given to the cognitive perception of the information by the users. An integrated approach to the design of multimedia e-learning led to the emergence of three scientific theories (Cognitive Theory of Multimedia Learning, Cognitive-Affective Theory of Learning with Media, Cognitive Load Theory). Interface design should be based on the knowledge of experiences and expectations of the user. The development and use of electronic multimedia resource on traditional artistic Tatar culture in the practice of teaching require from the developer deep analysis of the theory of cognitive filling and principles of multimedia design. Keywords: cognitive, interface, design, multimedia, electronic educational resources | 679 | |||||
5843 | The article considers the category of “secondariness” in a scientific and technological text and language means of its explication. Intertextual links in the form of references and footnotes reveal this category. The monograph “Fiber Optics. Physics and Technology” by F. Mitschke is the source of the language material for study. All the examples provided have anthroponyms that perform the functions of markers of a secondary text. They help keep unity and entirety of the discursive contitium of the contemporary scientific community. The analysis of the scientific and technological discourse under study shows that the primary citations, references (headed ones: authorial and multiple ones and selfreferences; title ones), footnotes, diagrams and visual aids (photographs) support intertextual links. Keywords: scientific and technological discourse, anthroponym, secondary text, secondariness, citation, reference, intertextual links | 679 | |||||
5844 | The article describes the natural time in the idiolect of the Siberian old-timer as one of the forms of physical time. It presents the results of studying the properties of physical time: length and sequence. The article contains a description of two time models: linear and cyclic. Natural time represents a cyclic time model based on the change of natural phenomena. The article proves that natural time has high significance for the bearer of traditional culture, since it organizes various aspects of peasant life. It describes the annual cycle, which consists of 4 seasons. Annual cycle regulates the everyday life and work activity, a certain place in it is assigned for each type of work. Weather conditions also play an organizing role in the life of a rural resident working on the land, because the success of peasant work depends on the weather. Peasant works, their relevance / irrelevance necessarily correlate with the folk’s calendar, which regulates the life of peasants during the year and reflects the observations of the people over natural changes and weather phenomena. The article shows the influence of the daily cycle on the daily routine of the informant. Agricultural labor depends on the solar cycle: the work traditionally began with the sunrise and ended at sunset. The article also notes the axiological aspect: the dialect language personality negatively assesses the violation of established norms, leading to a change in folk culture. Keywords: idiolect, dialect language personality, time, folk speech culture, natural time, physical time, weather, annual cycle, daily cycle, folk calendar | 679 | |||||
5845 | The article is devoted to the role of the Open University (OU) – the biggest public distance learning and research university in the British system of higher education for the mentioned above period of time. The authors describe in the article an admission procedure for students, accessibility and flexibility of learning process there. The main principle of distance learning at the university – self-study during the process of on-line education with the help of information and telecommunication technologies providing students with necessary volume of the material is revealed. The peculiarities of learning process in its structure and content, some basic teaching methods and technologies of distance learning at the Open University are described. The authors analyze the virtual learning environment, which helps to form network groups for communication in which students and teachers have access to a wide range of opportunities. The experience of e-learning at the University is revealed. The article describes the topicality and popularity of Postgraduate Distance Learning Courses at some of British Universities at the beginning of the 21ST century. The basic characteristics of some of them are presented. The growing popularity of MBA distance programs (Master of Business Administration) at the Open University in the system of open and distance learning in the UK organized primarily for senior managers’ development is revealed. This MBA training programs harmoniously combine the issues of management, marketing and financial management. It should be noted that they are accredited internationally by the European Foundation for Management Development and offer students the opportunity to specialize in the issues which best respond to the needs of working life and their own particular interests. Keywords: open learning, distance learning, e-learning, informational technologies, Open University | 679 | |||||
5846 | The article examines the poetry of modern Chelyabinsk authors as a single local text, as a model of culture, characterized by the qualities peculiar to the regional phenomenon: use of local toponyms, motives and lifestyles of the city suburbs and a wide range of individual artistic practices. To show the different facets of contemporary Chelyabinsk poetry and to trace the development and formation of the Chelyabinsk text we studied the creative works of the writers of opposing literary strategies – N.F. Boldyrev and Ya. Grants, whose creative work is an important part of the literary process in the region. Along with the other poets and writers of the Urals, they create a general panorama of regional text. Its distinctive features are: following productive traditions of Russian literature and the search for new forms of expression. Keywords: motive, image, genre, poetics, regional text, cultural model, N. F. Boldyrev, Ya. Grants | 678 | |||||
5847 | The Casimir energy of system of parallel conductive planes with constant conductivity is considered. General form of the Casimir energy for two and three planes is obtained. For the case of equal interplane distances the energy is proportional to inverse third power of distance. For small conductivity the energy does not depend on the Planck constant and velocity of light. The Casimir energy of planes with ideal conductivity is the sum of the Casimir energy of the neighboring planes. Keywords: Casimir energy, zeta-function, zero point energy, graphene | 678 | |||||
5848 | The results of experimental check of pedagogical technologies effectiveness which are used during methodical training of geography teacher under conditions of additional professional education at a university have been introduced. The evaluation criteria of modern pedagogical technologies practicability and effectiveness of their application at higher education institutions have been described. Technologies, application of which ensures successful formation of various components of methodical competence and methodical thinking of geography teacher have been established. The comparative analysis of the experiment results and expert evaluations of the effective application of pedagogical technologies during methodical training of geography teacher has been performed. In scope of approbation of creatively oriented system of teacher methodical training at South Federal University, the optimal aggregate of pedagogical technologies for mastering of “Methods of Geography Teaching” course main topics, has been outlined. The ideas about the factors which prevent introduction of modern pedagogical technologies into teacher training at universities have been achieved thanks to questionnaire of teachers of various higher education institutions. Keywords: geography teacher methodical training, pedagogical technologies effectiveness, experiment, expert opinion method | 678 | |||||
5849 | Within the concept of Blended learning, developed a method of mathematics education of students of Humanities higher school at pedagogical University using electronic educational resources (spreadsheets and online-calculators). Determined the place of using digital resources from the point of view of classification of the electronic educational resources, which are not viewed as a random component of mathematical education, but as a rightful part of the learning process. Experimentally revealed the advantages of the Blended Learning and identified advantages of the combined approach. Proved, that, despite a limited number of hours of classroom training, the used technique forms a good motivation to study mathematics and significantly increases the level of mathematical culture of the trainees. Keywords: mathematical education in the Humanities, information and communication technologies, E-learning, information competence, mathematical processing of the information | 678 | |||||
5850 | The publication is devoted to the study of geometric metaphor in the modern English economic discourse. This type of discourse serves the communication of information, shapes people’s opinion on events and facts. The research task involves cognitive analyses of the source-domain “geometry” and its metaphorical expansion in the economic sphere of life of English speaking society. The examples are based on the media texts published in quality English press. The analysis of empirical data enabled to make a conclusion that the lexical units of the English language having the direct meaning “geometric figure” are widely used by native English speakers to conceptualize different aspects of economic life in mass media discourse. The geometric metaphor can be considered an important element of the modern English economic discourse and correspondingly communication, thus it obtains a special status in the frame of cognition. Keywords: spatial conceptualization, metaphorical interpretation of geometric space, geometric metaphor, target domain, source domain, economic mass media discourse | 678 |