# | Article | Downloads | |||||
---|---|---|---|---|---|---|---|
301 | The analysis of "dialogic language" theory of art underlying the concept of synthetism of E.I. Zamyatin allows delimiting it from genetically and formally close to it symbolist and vanguard concepts of synthesis. "Neorealism" of Zamyatin is considered in the wide cultural context of the epoch. | 1179 | |||||
302 | In solving the problem of improving the quality of higher technical education, special attention is paid to arranging students’ self-study work. The paper reviews some approaches based on creation of pedagogical conditions to planning and arranging students’ self-study in learning foreign languages for specific purposes. The importance of a good command of English for IT specialists is also emphasized. The author underlines the importance of following the balance in the development of teaching materials between what students need and how they can get it. Keywords: professional training, students’ self-study in learning foreign languages, pedagogical conditions, project method, information educational platform | 1179 | |||||
303 | For professional independent learning students need modern computer technologies. Interactive students can obtain not only theoretical knowledge but also practical skills. With the introduction of new information technologies, this problem is of particular importance. Keywords: interactivity, information technology, computer dialogue, self | 1179 | |||||
304 | In this article author defines the pedagogical essence of social responsibility and exposes the peculiarities of its forming in students’ society, the most promising social group in the system of public and social service. Keywords: activity, initiation, social responsibility | 1177 | |||||
305 | Implementation of Information and Communication Technologies (personal computer, Internet, Web-technologies etc) in the education sphere is a complex issue. There are different opinions which describe both positive and negative ICT influences on participants of educational process. ICT implementation background in the sphere of education, advantages and shortcomings of the informatization process are considered in the article. Also article presents the attempt to identify basic trends emerging in education as a result from Information and Communication Technologies implementation. Keywords: information and communication technologies in education, innovations, continuous education, Internet, coaching, educational services | 1177 | |||||
306 | The article deals with the language personality of specialists in the field of Human Resources Management, considers the significant parameters of the communicative-pragmatic situations of professional activities. The study describes the main constituents of the professional language personality and the results of a survey of Master’s and Bachelor’s students of Plekhanov Russian University working in this specialty. Overall, the survey involved 100 respondents aged 21-25 years old, with 20% being males and 80% – females. When designing the questionnaire some essential parameters of Human Resources Management professional activities were taken into consideration as well as significance of the English language in meeting objectives and solving problems in the workplace. Based on the survey findings the article identifies personality traits of future HRM specialists and also examines and correlates the learning objectives, levels, context and components of communicative activities, describes the principles of assignments and course design of the discipline «Foreign language for specific purposes for professionals in the field of human resources management». The article refers to particular examples in ESP teaching. The discribed rational for curriculum and communicative activities might be considered and implemented in teaching foreign languages to students of various specialty occupations. It integrates the global context, language material, professional concepts and development of basic communicative and professional skills. Keywords: professional language personality, motivational-pragmatic level, communication context, parameters of the communicative – pragmatic situation, teaching English for specific purposes | 1177 | |||||
307 | . | 1176 | |||||
308 | The article is devoted to the problem of individual creative method of E.I. Zamyatin. The analysis of the writer's style shows the formation of existencial paradigm in his works during 1910-1930. | 1176 | |||||
309 | Peculiarities of training would-be teachers of computer science in a teacher training university and those related to training them in computational geometry are examined. The matter concerns the necessity of designing the Computational Geometry course with the basic principles of teaching geometry and computer science taken into consideration. General principles of designing the course to be lectured in a pedagogical institute of higher education are formulated and the course components – in particular, geometry, programming, computer science, psychology and pedagogics are presented. Keywords: computer science, methods of teaching, didactic principles, computational geometry | 1176 | |||||
310 | In this paper the concept of learner autonomy is reviewed in its historical development in pedagogy and in foreign languages teaching. The opinions of different scientists on the problem of learner autonomy development in a learning process are given, the projects carried out in this field of research are described, the conditions necessary for successful learner autonomy development are stated, the factors which served as a stimulus for the development of learner autonomy concept are analyzed. Keywords: teaching foreign languages, lifelong learning, learner autonomyм | 1176 | |||||
311 | The article is the result of theoretical study of the influence of various contemporary subcultural movements on the development of the personality of a teenager. We consider the negative aspect of the subcultures influence on the personality of a teenager. Keywords: subculture, the types of subcultures, informal youth groups, the influence of subcultures on the personality of a teenager | 1176 | |||||
312 | In the system search of the best opportunities for the development of students pedagogical education defines constructs and techniques of optimal solution of the personality development problems. The paper clarifies the concept of macro-level, mezo-level and micro-level opportunities of pedagogical modeling as a method of pedagogical research and a product of evolution of pedagigical thought in the development of a student’s personality. Reflects the hierarchy of the defined and solved problems of scientific and pedagogical training of teachers, provides the statistics of the use of the method of pedagogical modeling in the resourses of the courses of modern pedagogy studying. Pedagogical modeling in this study is defined as a method of scientific and pedagogical research, means of creation of pedagogical innovations and pedagogical constructs, technologies and techniques, forms and other pedagogically conditioned structures, determination of functions and pedagogical conditions, trends and constraints, and other constituents of scientific research in modern pedagogy. One of the most important tasks of secondary and vocational schools is the problem of verification of education quality in the model of age congruity and personification. This problem implies emergence of adaptive knowledge and adaptive pedagogical software for the study of the courses of modern scientific and pedagogical knowledge. In the constructs of pedagogical modeling defines the optimal pedagogical conditions of quality of involvement of the future teacher in the process of scientific research and pedagogical use of modeling in solving the problems of development and cooperation. Presents the features of future teachers’ training in the use of the scientific and pedagogical research and work in the RISC (Russian Science Citation Index). The quality of such practice depends on the quality of involvement of the future teacher in the system of scientific research and the productive formation in the model of implementation of professional functions. Keywords: pedagogical modeling, scientific research in pedagogy, modeling of the conceptual apparatus of modern pedagogy, teaching methodology, technology of system-pedagogical modeling, self-dependent living activities culture of the individual | 1176 | |||||
313 | The modern approaches to scientific text study are based on the theoretical and methodological principles of functional stylistics, which are related to the need to study the text in its systemic speech organization, due to extralinguistic factors of scientific communication. New promising approaches to the development of the theory of the scientific text are: activity, transdisciplinary, idiostylistic, cognitive-discursive and discursive-stylistic, evidencing the expansion of the problems of modern functional stylistics. The activity approach corresponds with the structure of the cognitive process reflected in the text, in the unity of the three elements: subject, object and cognitive activity of the subject. The transdisciplinary approach is conditioned by the interaction of stylistics with a number of related sciences: psychology, epistemology, logic, etc. This interaction makes it possible to reveal the mechanisms of the generation of a scientific text and its perception by the addressee. The idiostylistic approach is aimed at studying the individual style of the scientist, determined by the peculiarities of his thinking. For the cognitive-discursive approach, it is characteristic to identify text structures that represent the picture of the scientist’s world. The discourse-stylistic approach is expedient to use on the basis of similarity of concepts «style» and «discourse». The approaches considered provide new complementary knowledge about the scientific text. Keywords: scientific text, stylistics of scientific speech, new approaches to scientific text study, activity approach, transdisciplinary approach, idiostylistic approach, cognitive-discursive approach, discourse-stylistic approach | 1176 | |||||
314 | The influence of mechanochemical activation of peats on the change of structure of humic acids and their acid properties has been studied. It was shown that the yield of humic acids increases in 6–7 times, their molecular weight decreases and the quantity of acid functional groups increases in their structure under mechanochemical treatment of peats Keywords: Peat, Mehanochemical extraction, humic acids, mineral component | 1175 | |||||
315 | The purposes could be reached by means of an optimum combination of substantial and methodical approaches to the organization of educational process. Selection and structurization of the maintenance of formation, choice of forms, methods and tutorials are regulated by the system of didactic principles. This article considers the didactic principles which are most essential to research, in more details – the principle of professional orientation. Keywords: higher school didactics, didactic principles, professional orientation, training, intersubject communications, the formation maintenance, fundamental and vocational training | 1175 | |||||
316 | This paper examines the role and place of content using the concept of “professional development of the personality of the teacher”; through the analysis of the stages of professional development in the context of a variety of resources for its development, personality traits, skills-oriented activity. Keywords: stages of professional development of the personality of the teacher, resources, professional development, competence | 1175 | |||||
317 | The results of investigation of intrapersonal conflict and interpersonal problems in patients with neurotic disorders in general and in their individual types (hysterical, obsessive-phobic, neurasthenic) show moderate intrapersonal and interpersonal difficulties. In patients with neurotic disorders there mainly dominate intrapersonal conflict of inadequate self-concept, adaptive conflict and uncertainty, compliance in the interpersonal sphere were revealed. The differences were found in expression of intrapersonal conflicts and interpersonal problems between the types of neurotic disorders. In addition we have revealed the relationship between intrapersonal conflicts and interpersonal problems and the impact of the severity of the intrapersonal conflicts in social avoidance. Keywords: neurotic disorders, intrapersonal conflict, interpersonal problems, hysterical type of neurotic disorder, neurasthenic type, obsessive-phobic type | 1175 | |||||
318 | The article deals with versatility of bilinguism as an object of science and issues of bilingual education in the framework of professional education at linguistic faculties of Universities as well as goals and objectives of Russian bilingual education aimed at training pedagogical specialists by means of native and foreign languages. | 1174 | |||||
319 | The article reflects the general situation of linguistic expertise. Linguistic expertise of draft laws is based on the knowledge of the science of language and general principles of parliamentary activity. Therefore, the essence of the object-subject nature of the linguistic expertise of draft laws is considered in connection with different linguistic and extralinguistic factors in the aspect of the legal discourse. Special attention is given to the analysis of the relation between the concept of juridical discourse and the legislative discourse, law enforcement discourse, court discourse. Determines the difference between language and speech aspects of the linguistic expertise of draft laws. Measures on perfection of process of carrying out linguistic examination are offered. Provides the examples to confirm the practical significance of the linguistic expertise of draft laws. The material of the research is legal texts. The novelty and the findings of the author’s research are concluded in the opportunity to detect and classify an array of existing terms, which are applicable to the issue of texts of laws. Scientific article aims to discuss the problems posed by teachers, graduates and students. The conclusions reached by the author can be used to conduct further research on this issue and in the law-making process. Keywords: linguistic expertise, text, language and speech, draft law, genre, functional style, juridical discourse | 1174 | |||||
320 | In the article «Polysemantiks of the modern culture and its main characteristics* the author examines the «settled» approaches to the cultural studies and selects their weak sides, which do not let perform the modern cultural situation from different points. The most identical approach is the hermeneutic approach presenting the textuality of the culture. Textuality and performativity - there are two main characteristics of the culture. Their interaction lies in the ground of the cultural polysemantik. | 1173 | |||||
321 | In the article the new approach to school education is introduced and the ways of its realization in technologies of integrated education are exposed. The first approach is characterized by the analysis and singling out of mental and perceptible actions as individual creative achievements of pupils. The conception and a short description of these phenomena are given here. The second approach is integrated education. The author considers the conception of this type of education, its tendencies, the possibility of working out of the integrated course of some subjects and appropriate textbooks on the basis of the new school subject «The history of culture». In the context we find the description of subject «The history of culture» for primary school and the fifth grade, content and methods of productive teaching. | 1173 | |||||
322 | Shatin Yu. V. - // Tomsk State Pedagogical University Bulletin. 2007. Issue 8 (71). P. 148-150 - | 1172 | |||||
323 | The article analyzes modern models of preparation of lacking specified number school teachers, including authorship, it indicates and characterizes pedagogical conditions of given preparatory models realization: specification of psychological and pedagogical education content on the basis of intersubject connection theory and groups of different ages; the use of practice oriented didactic technology. The authors of the article describe concrete experiment and its results. Keywords: lacking specified number schools, pedagogical conditions | 1172 | |||||
324 | In the article is described model of management municipal system of education based democratic state-public relations (the approaches, principles, ideas, four-levels organizing structure), are shown results to its approbations on the base of the educational system Maiskiy municipal region of Kabardino-Balkar Republic. Keywords: the municipal system of education, state-public management, model of management, organizing structure | 1171 | |||||
325 | The article concerns some investigation aspects of hagiographic tradition in Russian literature of classical period. Some artistic handling of narrative texts and various methods of introduction narrative elements in secular works are analyzed. Illustrative materials are works by masters of Russian prose from A. I. Gertsen to A. A. Abramov. Keywords: hagiographic traditions, narrative texts, Russian prose | 1171 | |||||
326 | The question of developing professional competency of a specialist (in engineering) is raised in the article. On the basis of the study undertaken, the project technique is the optimal condition of this process. The author tries to reveal principles and rules of organization of project activity of students and to characterize the method in the terms of competency building approach. Great attention is paid to reflection which can be encouraged by means of the method in question. Keywords: project method, project technique, team working, professional competency, reflection | 1171 | |||||
327 | The purpose of the present paper is to discuss three key terms of motivology: motivation, motivational connections, inner form of the word. This terms are analyzed in compliance with the time of their formation (1970). Such an approach permits to resume the development of motivology term system. Keywords: motivology, terms, motivation, motivational connections, inner form of the word | 1171 | |||||
328 | The article views I.A. Goncharov’s ironic interpretation of one of the basic romantic motives that proves the reconsidering of the traditions of Romanticism | 1170 | |||||
329 | The article is devoted to the problem of creation of successful brand in conditions of a strong competition among them. The theory tape allows to slightly open secrets of deep motivation of the consumers and to use this knowledge in creation and development of successful brands. The conformity to individuality brand certain tape is recognized by a key component successful of the companies in the market. Socionic opens perspective opportunities for marketing at segmentation of the consumers and development of brand. The theory of socionics gives the complete characteristics to 16 types of the person, which personify all consumers. The expert should know types of each segment, develop and create the stamps of the goods and their image, advertising campaign, effective methods of stimulation separately for every group. With competent use of theoretical development of socionics the experts in the field of marketing are able fully and effectively to satisfy needs of the consumer | 1170 | |||||
330 | This article include description of method value students' competences Keywords: competence, indicator, method of value competence | 1170 | |||||
331 | The article defines activity of a preschool educational institution based on a marketing approach. The analysis of work of the marketing division being a structural subdivision of an educational institution conducting research and experimental work in the marketing was carried out. Besides, the article describes the main areas of activity of the marketing division (working out a long-term development strategy of a preschool educational institution, searching for active social partners in the neighborhood, crafting an image of the educational institution among parents and pedagogical society of the city, raising the ranking of the educational institution), and stages of implementation of the marketing research and its subject. Keywords: marketing, marketing division, creative task groups, marketing research, SWOT-analysis. | 1170 | |||||
332 | The article is devoted to the problem of defining the most important professional and personal characteristics of teachers working at elite schools. On the basis of the analyses of scientific sources and fiction the author comes to the conclusion that the quality of the teacher’s professional activity depends not only on the quantity of his knowledge in this or that subject, but also on the level of development of his emotional sphere and creativity. Keywords: The article is devoted to the problem of defining the most important professional and personal characteristics of teachers working at elite schools. On the basis of the analyses of scientific sources and fiction the author comes to the conclusion that the | 1170 | |||||
333 | The paper is devoted to elaborating an inventory of methods for the source study and analysis of periodicals, covering an ethnopolitical conflict, as a historical source. The current study focuses on the Nagorny Karabakh Armenian-Azerbaijani conflict of the perestroika period. The paper reveals the stages and the methods of a historical study that involves periodicals as a major set of sources on the Nagorny Karabakh conflict. Keywords: periodicals as a historical source, methods of a historical study, Armenian-Azerbaijan ethnopolitical conflict | 1170 | |||||
334 | The spectral-luminescent properties of humic acids, humic triplet excited states, its influence on organic ecotoxicants, using the luminescence biotests for study of detoxification the aqueous solution in the presence of humic acids are discussed Keywords: Humic acids, spectral characteristic, irradiation | 1169 | |||||
335 | Deciding the problem of improving the quality of education under the conditions of modern Russian technical high schools, special attention should be paid to the existing engineering professional criteria implemented for engineering study programmes and professionals worldwide, as well as to the State Educational Standard Requirements in the Russian Federation, so that to enable technical university graduates to adapt to the international requirements and to meet challenges of the international academic and professional workplaces. Graduates of technical universities should be able to become staff members of organizations working together as a system, where specialization matters, but where the ability to communicate across professional and national “discourses” is ever more important to professionals of all types. The importance of good communication skills has been emphasized in survey by survey; they show that technical skills can be unnoticed or not used if engineers cannot convince their peers, co-workers, superiors, or clients. Now it is time for Russian universities to reconsider the correlation of disciplines in favour of programmes and courses ensuring the development of future engineers’ intercultural competence and technical communication skills. Keywords: professional and technical communication, engineering education, communication competence | 1169 | |||||
336 | Introduction. The study presents an analysis of the novel The Perks of Being a Wallflower, Stephen Chbosky’s attempt at reproducing/imitating the speech of a teenager suffering from an emotional distress. The aim of the article is to unveil major linguistic principles of organizing a posttraumtic discourse. Material and methods. Charlie’s letters to a stranger are approached from a psycholinguistic perspective. The fictional text is viewed as a psychosemantic element, thus not only general psychological symptoms (such as emotional distraction, hyper-arousal, avoiding thoughts of the traumatic event, etc.) are taken into consideration but also its linguistic features. The research is rooted in the idea of the potential of certain figures of speech (for instance, metaphors) to both manifest cognitive processes and hide inner tribulations, either conscious or subconscious. Results and discussion. The research has revealed the following linguistic indicators of PTSD (posttraumatic stress disorder): 1) “A strange object” affects the theme and rheme development and is a binding factor for associative chain of thoughts. 2) Compulsive syntactic parallelisms result in a cyclical nature of an utterance. 3) Avoiding thoughts of a traumatic event is achieved through cutting down the sentences, once becoming run-on sentences are finished abruptly by Charlie himself saying he no longer remembers what happened next. 4) The tension of the signified translates to tension in syntactical structures making up the signifier (it can be revealed by means of a growing number of negative sentences in one and the same paragraph; or in a constant use of the conjunction ‘and’ at the beginning of sentences). 5) Almost no metaphors are tracked in Charles’ speech, which might be a sign of predominantly metonymy-based cognitive processes, or other deep mental structures. Conclusion. The analysis of linguistic data at the syntactic, semantic, and structural level of the text makes it possible to identify predictors of PTSD, which can be used in psycholinguistic studies and training sessions on the interpretation of the text. Keywords: psycholinguistics, posttraumatic discourse, syntax, semantics, structure | 1169 | |||||
337 | One of the major characteristics of merchants at the end of XIX is the attitude to education and its level. In the article there revealed an attitude of business people of the capital to commercial education in the conditions, specific to Russia; there are also shown different types of commercial educational institutions; some extensive actual material is presented. | 1168 | |||||
338 | The article addresses changes in the fauna of the river Tom basin in the last 90 years, starting from the last century’s second decade in this work data on areas of distribution, certain size, weight and reproductive characteristics are shown. The authors discuss disappearance of pydschjan and tugun from the area. As a result of planned acclimatization efforts in the river Ob, at least 5 species were introduced to river Tom’s ichthyofauna. While in the dawn of research, salmonidae fishes were dominant species, in the present time, the basin is heavily populated by cyprinidae and percidae. Keywords: river Tom, ichthyofauna, introduced species, changes in fish population, distribution of species | 1168 | |||||
339 | Test is an instrument of knowledge fair assessment that’s why its quality must appreciated by objective methods (statistic model). Nowadays there are some similar models. Our task is to work recommendations out, models and characteristics that we results of test and quality of test materials. And also to work the expert system that gave us recommendations about quality of test tasks and the whole test. Keywords: expert system, pedagogical test, psychological test, static model, knowledge base | 1167 | |||||
340 | This paper focuses on the problem of forming of self- regulation and its influence on the development of child’s potentialities, including intellect. The article attempts to analyze the process of metacognitive self- regulation which is provided by inner psychological mechanisms. The forming of metacognitive self-regulation favors the intellectual development of a child, stimulates self-dependence, self-control and self-appraisal, the abilities to correct intellectual activity and enrich child’s personal experience by means of special exercises. The author gives the examples of training texts on such an important subject of school course of mathematics as «function». The article is meant for psychologists, teachers, students and all those who are interested in actual problems of education. Keywords: cognitive activity, self-education, self-knowledge, self-regulation, metacognitive experience | 1167 | |||||
341 | The article discusses the various definitions and approaches to using the concepts of “competence”, “competency building” in the dominant European models: the U.S., Great Britain, France and Germany, which developed independently of one another. Comparing these characteristics, we try to identify the main approaches to the treatment of the studied concepts and their meaningful content within the system typology of competencies Keywords: higher education, competency building approach, competences, competent | 1167 | |||||
342 | In the article the author theoretically substantiated the importance of text competence as compulsory condition of high level professional training in the context of competency approach. It specifies the structure of the professional competence of future linguists, translators, the integrant component of which is a professional text competence serving as base of translator professional skills, such as linguistic competence, communicative competence, text-forming competence, technical competence, personal and psychological competence within the framework of two languages. Keywords: competency approach, professional competence of linguists, interpreters, text competence, text work, professional text competence | 1167 | |||||
343 | The article describes a working concept of an integrated evaluation of the effectiveness of physical training. It is proved that the positive effect of training is achieved in case of the balance of the factors that determine physical activity, by means of physical culture. The conclusion is that the health benefits of physical training can be assessed only at the highest possible balance of physical development parameters with the parameters of hemodynamic and autonomic provision of physical activity, taking into account their involvement in the implementation of the regulatory systems of the body. Keywords: physical culture, evaluation of functional reserves | 1167 | |||||
344 | Using the very great historical material the author describes the charity activities of the Siberian merchantry in the field of general and special education especially of the second half of the 19th century. | 1166 | |||||
345 | Teaching English for special purposes to aviation specialists should be carried out taking into account the recommendations which were issued by International Civil Aviation Organization (ICAO), which serves as a basis for various workbooks for air traffic controllers. Despite the fact that during training process students usually acquire a significant amount of theoretical knowledge, it is not always possible for the teacher to train them properly in practice because of the high pace of studying and the impossibility to work with each student individually. Therefore, for the sake of intensification of educational process, it becomes relevant to use speech simulators. The following paper compares two types of linguistic simulators for practicing and mastering radio telephony phraseology created by European and Russian specialists. We carried out an analysis of sources which were used as a theoretical basis for these simulators and exercises offered in their syllabus as well as test tasks used for progress check. In the following article we proposed the ways of improving the syllabus of the speech simulators by adding new types of exercises with different levels of complexity which, in our opinion, can greatly increase the effectiveness of speech simulators and therefore make teaching of English for special purposes more efficient. Keywords: professionally-oriented studying, air traffic controller, aviation, professional communication, English for special purposes, speech simulator, intensification of tuition, exercises | 1166 | |||||
346 | In the article L. Sysoeva «K.R. Popper, F.A. Hayek, G. Soros: Trree Points of View at the Open Society» the authors consider the evolutions of points of view at this important problem of present day life. K.Popper developed the phenomenon of the open society and main principles of movement to him theoretically – democracy and social engineering of democratic institutions. F.Hayek manage to develop the theory of advantages of marketing spontaneous economy in comparison with planned in the conditions of communist alternative convincingly. As for G.Soros, he developed the ideals of the open society in global evolution when the ideals democratic union, corporations and concord of open socienties. | 1165 | |||||
347 | The author of article considers the important and many-sided theme, rather actual for modern Russia – Russian idea. In article sights of domestic philosophers XIX–XX on this problem are investigated. Definitions of Russian idea of N.A. Berdjaev, I.A. Iljin, N.O. Lossky, G.P. Fedotov and others are resulted. Russian idea is the historiosophical problem concerning Russia and Russian people as the main subject of Russian idea. The author not only especially stops on prophetical sights of outstanding thinkers concerning threat to the future of Russia. He brings to a focus to constructive and real forecasts, which will help to deduce the country from crisis, to save it from disintegration during the post communistic period. The author has tried to designate some intrinsic composed Russian idea that keeps the world outlook conceptual value for a modern Russian society. | 1165 | |||||
348 | Introducing of innovations in the work of a pre-school educational institution is an important condition for optimization and reforming of the preschool education system, as well as creation of a favorable domain-specific and developing environment for personal enhancement of every child. Innovations in the system of preschool education are aimed at selection of educational contents, planning of individual programs of children development, and formation of their creativity. The article defines a specific preschool educational institution that is being under development, which involves forecasting, long-term planning, special activity for innovation introduction, creating an experimental platform on the basis of the educational institution. Keywords: innovations, educational institution image, innovation management, project activity in the system of preschool education, experiment, experimental platform | 1164 | |||||
349 | The article is devoted to the analysis of structure of a modern printed museum guide-book as a mediator between the museum and audience of Russian museums. It reveals the peculiarities of structure of a traditional and interactive museum guide-book and also main characteristics such as text, illustration, schematic plans of halls, supplemental information. However an interactive museum guide-book has acquired one more characteristic – cognitivecommunicative that is questions (or tasks). Perfection of interactive museum guide-books especially in work with children’s audience presents itself perspective. Keywords: interactive museum guide-book, structure, cognitive character of museum guide | 1164 | |||||
350 | The author reviews the ethical component of modern enterprises, which integrates principles of social responsibility into experience of Russian business. Some variants of partaking business society in the solution of social problems in Russia are given in the work and analyses of incentives of businessmen as social-responsible people. | 1163 |