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# | Article | Downloads | |||||
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4501 | The article deals with actual question for communicative-discoursive direction in Russian philology about the specifics of the author’s television discourse in the modern system of mass communication. In view of the collective nature of television creativity the difficulty of defining the discursive boundaries of individual-author’s manifestations in television programs is substantiated. Author television programs, which represent particular interest in terms of communicative and pragmatic research, are defined as discursive practice, in which individual media discourse is organized by the author-presenter of the program as a reflection of his idiostyle. Reveals the following formal features of author television programs: 1) author of the program is its presenter; 2) “author” status is declared in the title of the program or in the definition of its genre / format; 3) the presenter of the program is self-positioned as its author; 4) the name of presenter is used as the name of the program. Keywords: media discourse, individual media discourse of a TV journalist, author’s TV program, communicative and pragmatic analysis | 879 | |||||
4502 | The authors consider the problem of lack of teachers’ design competences in the design and organization of inclusive educational space. Scientists define the problem as the shortage of forms and techniques that allow the teacher to achieve positive outcomes in inclusive education. Within the anthropological approach by means of humanitarian studies, the authors attempt to understand the subjects of organization of joint activity of teacher and students in an inclusive process. The article considers pedagogical possibilities of the use of dialogue in inclusive education. The authors demonstrate the ability of this form of joint activities to help students be implemented in inclusive learning to be successful within their individual capabilities. The authors discuss dialogue in interaction with other forms of cooperative activities (lesson assignment, lessonproblematization), describe an educational precedent for the use of dialogue in inclusive educational space. The authors present the content of the pilot training project, characterize the system of lessons on the study of the novel of F. M. Dostoevsky’s “Crime and punishment” in the tenth grade. The project recorded the special role of the teacher in the dialogue. He is also a partner and an organizer of joint activities: that is, occupies an ambivalent position. This position is organized through pedagogical techniques such as card primary meanings, keywords, and algorithms activities. The dialogue is organized through various technologies: multimedia, games and problem-based learning. Their use allows the teacher to update the individual meanings of participants in inclusive education. The criterion of successful participation in the educational project is the development of subjectivity of students. A similar development is recorded in the framework of individual standards for each student involved in the educational project. Keywords: dialogue, collaborative activity, inclusive education, the subjectivity of students | 879 | |||||
4503 | An issue of activity of Krasnoyarsk school of law during the Great Patriotic War is considered on the basis mainly of archive materials. The theme of legal education during the war period did not receive adequate coverage in the scientific literature. The works are basically of review nature and many aspects of the problem remain unexplored. It is shown that the war directly affected the school’s life. The school building was transferred to the military department for flats of military men and classes had to be given in the premises of the hostel. Military and military medical business played a large role in the learning process. As a result the majority of alumni after graduation from the school became prepared military specialists. At the beginning of the war the people’s commissariat of justice of the RSFSR assigned the task for the school to prepare as many graduated lawyers as possible. As a result if in 1942 19 people graduated from the school, then in 1943 – 54 people. Mass enrolment of cadets caused discipline problems. In 1942-43 academic year students missed 4339 hours, 2048 of them are for good reasons. There were 82 tardies for classes. 20 people were subjected to administrative penalties for absenteeism and tardiness. The fight against misconduct was conducted by party and Komsomol organizations of students. Graduates of the school worked both in the territory of the Krasnoyarsk region and beyond, for example in the Primorye Territory, Urals, Ukraine. In 1944 with the revival of legal education in liberated territories capital funds were transferred exactly there. As a result Krasnoyarsk school of law among others was closed. Keywords: Krasnoyarsk Region, the Great Patriotic War, Krasnoyarsk Law School, legal education in the USSR, judicial authorities | 879 | |||||
4504 | This paper is analyzing the organization of doctoral studies in the Uzbek universities through comparison with the European universities doctoral structure and best practices. Reveals and suggests recommendations for improving the existing system in Uzbekistan. It provides information on latest developments in this field in Europe, with a brief overview of past events and factors that led to changes within the European system over the past 10–15 years. The purpose of the paper is to familiarize with the European system of doctoral studies, as well as to present the main characteristics and elements of this structure, which in the following sections will be compared with the system of Uzbekistan. At the same time the paper is devoted to the analysis of the current situation in postgraduate education in Uzbekistan, highlighting those changes that were introduced after the introduction of the new law on postgraduate education in 2017. It focuses on identifying the most complex element and weaknesses in the system of doctoral studies in Uzbekistan. Offers same recommendations on the improvement of doctoral courses. Finally, based on the analysis of the doctoral system, some solutions to improve the overall quality of the system in Uzbekistan are proposed. Keywords: higher education, doctoral studies, PhD, graduate school, university, quality of education | 879 | |||||
4505 | . | 878 | |||||
4506 | . | 878 | |||||
4507 | . | 878 | |||||
4508 | In this clause the urgent questions of global crisis of mankind XX of century and development of Christian pedagogic as a condition of its overcoming are considered (examined). Revival of Christian pedagogic, reference to experience of domestic and foreign formation, embodi¬ment in practice of historical experience Christian, proba¬bly, in opinion of the author through the system of forma¬tion as an institute of social formation of the man. | 878 | |||||
4509 | Smirnov V. P. . // Tomsk State Pedagogical University Bulletin. 2002. Issue 2 (30). P. 126-130 . | 878 | |||||
4510 | Modern isotope division manufacturing represent multi-element technical and technological complexes. The computer testing system, developed by the authors, is intended for assessing professional aptitude of various categories of technological personnel of separation manufactures (researchers, technologists, etc.). The set of qualities required of various categories of separating production personnel was defined, and the flexible system of assessing professional aptitude was developed. | 878 | |||||
4511 | A row of useful functions of contamination distribution in soil has been described. The mathematical properties of these functions has been investigated. The practical importance of proposed functions has been shown. The model for fixation of contamination on the particle has been proposed. Different cases of heterogeneous, homogeneous and intermediate fixation of contamination on a particle has been considered and correspondent formulas of contamination distribution in a soil has been given. | 878 | |||||
4512 | In the article the authors deal with modeling of dispersion of radio waves by meteoric traces in laboratory. It is established, that in some cases it is necessary to lay down special conditions to the joint sanction of theoretical and experimental problems in which the problems arising during realization of such researches are solved | 878 | |||||
4513 | Informational society has got new educational requirements to the quality of the foreign professional-orientated training of the adult learners. This given requirements could be satisfied via implementation into praxis of the modern multimedia aid. The tool and practical approach are described in this given research paper. Keywords: multimedia, multimedia aid, adult learners, professional-orientated communication, exercises. | 878 | |||||
4514 | The analysis of the concept of ICT-competence of the rural schoolteacher, carried out in the article suggests the need for a new level of competence in the form of information and educational environment of the school. Taking into account this factor, there are basics of formation of information competence of the teacher at rural schools. Keywords: ICT competence of teachers of small schools, information and educational setting of educational institutions | 878 | |||||
4515 | The article is devoted to the study of health-culture and background of the formation of the modern industrial enterprise. A defi nition of health-culture, and its levels are marked. An author’s scheme of resource company focused on maintaining the health of employees. There analyzed health resource of a company. Keywords: health-culture, the levels of formation of health-culture, mental models, corporate health | 878 | |||||
4516 | O-H bonds dissociation energy has been appraised in molecules of ortho-unreplaced and 2,6-di-tert-butylreplaced thio(amine)alkylphenols. The calculation was carried out according to phenols’ oxidation potentials on the base of correlated-regressive analysis as well as to kinetic data (constants of interaction speed between phenols and cumilperoxide radicals) by means of crossed parabolic method. Keywords: phenol, thio(amine)alkylphenol, oxidation potential, bonds dissociation energy, reaction speed constant, correlated-regressive analysis, crossed parabolic method | 878 | |||||
4517 | The article attempts to analyze well-known in our country and also not translated works of Spanish writerhumanist in as a historical source. Attention is focused on writer’s evaluation of contemporary history of Spain and other European countries. Keywords: Baltasar Gracian, Spanish absolutism, the Spanish humanist literature | 878 | |||||
4518 | The management of the innovation processes at the state level in the context of globalization is generally ineffective, as national borders are erased in the innovation process. Added value is placed where there local advantages are, generally in regions. Thus, the region objectively becomes the place of innovation processes implementation. Competition in this case unites participants in the region. Today the sources of growth of the regional economy are clusters. Keywords: regional economy, competitiveness, cluster, globalization | 878 | |||||
4519 | We introduce a metric in a 4-dimensional spacetime which describes creation of baby-universe from initially at spacetime. Such metric may be used for construction of a transient intra-universe wormhole. Keywords: baby-universe, wormhole | 878 | |||||
4520 | In the article there are determined basic results of the independent research activity of a teacher. There are scientific, theoretical and practical results and the professional (personal) results of pedagogical researchers. The author refines the content of these categories and carried out their ranking in the context of praxeology. Keywords: research activity, scientific result, theoretical result, practical result, professional result | 878 | |||||
4521 | Eddy current high frequency pulse action were investigated by electron beam on titanium alloys at an energy density of 15 to 25 J/cm2, power (3 ч 6) 104 W/cm2. The authors demonstrate the possibility of layer determination of hydrogen in the materials treated with an electron beam. The shows the results of calculation of diffusion effects in the hydrogenation of titanium plates. Keywords: hydrogen, titanium, eddy currents, high frequency | 878 | |||||
4522 | The article contains the analysis of means used by American and Russian students to express pre-sequenced advice indirectly. The results of the research with the use of questionaries show that American students use indirect means of expressing pre-sequenced advice more often than Russian students. American students use assertives more often than commissives and expressives, especially at official and inofficial relationships between communicators. In contrast to that, Russian students tend to use expressives amd commisives along with assertives, especially at inofficial relationships. Keywords: contrastive pragmatics, directive speech acts, pre-sequenced advice, indirect communication | 878 | |||||
4523 | The article deals with regulative possibilities of different stylistic methods (repeat, contrast, personification, string of epithets, etc.) in textual fragments and whole poetic text on the basis of experimental data. The factors, which determine the impact of stylistic methods on readers, were detected. The research is done in line of communicative stylistics of the text on the material by A. A. Akhmatova, M. I. Tsvetaeva, B. L. Pasternak verses. Keywords: communicative stylistics of text, stylistic method, regulativity, regulative structures, regulative potential, regulative effect | 878 | |||||
4524 | The article analyses the formulation of the problem of the subject of interdisciplinary research elaborated by G. P. Shchedrovitsky and his main idea of solving it. The author of the article makes an attempt to develop the methodology of structural solution of this problem by adding a conceptual approach based on the usage of a holistic philosophical and anthropological concept of human existence. This combined approach leads to a holistic understanding of both the nature of culture itself and ways of its comprehension, which helps man to find his spiritual identity in culture. Keywords: subject of interdisciplinary research, structural model-configurator, holistic concept of man, holistic understanding of culture, spiritual identity in culture | 878 | |||||
4525 | Describes the methods of using student-oriented technology development of critical thinking through reading and writing as means of development of reflective activity of pupils’ health. Substantiates the importance and role of reflection in the personal development of pupils, confirmed by the federal state educational standard of the second generation. Based on the functions disclosed various types of reflection, coupled with the main stages of the learning process in the classroom. Proves the urgency of the technology as a reflective technology and proposes the technique of its formation in the elective course of preprofile learning “Ecology of Plants”. Establishes respectively technological stages of the basic techniques and methods of forming a reflective activity of pupils in the study of the elective course “Ecology of Plants”, respectively, with a specific function for each stage, reflective activities and techniques. Keywords: technology development of critical thinking through reading and writing, reflection, reflective activities, techniques and methods of technology, preprofile elective course “Ecology of Plants” | 878 | |||||
4526 | The article deals with the peculiarities of rhyming compounds which are usually used as a means of speech expressiveness, but don’t belong to the system of rhyming slang. Rhyming compounds represent the group of minor types of word-formation in Modern English. The members of the group are less important in comparison with the other ways of replenishing the English vocabulary, but they play an important role in the field of expressive means of language. The meaning of rhyming compounds is diverse and often unpredictable; they usually denote quantity or intensity. Rhyming compounds are formed by repetition of roots with some changes in the vowels or/and consonants. The system of the word-formation type in question is rather stable and tends to increase. Keywords: word-formation, rhyming compound, expressiveness, colloquial speech, language and culture | 878 | |||||
4527 | This paper analyses the problem of improving the methods of teaching and learning programming in university and school. The authors justify the need for new methods and forms of education related to the teamwork of students, multimedia content, and other virtual spaces. The article analyzes the programming of teaching practice in leading foreign universities and proposes the main ways of improving the teaching of programming in Russian schools. The article provides an overview of the educational content of the Internet, which allows us to state that the most wide spread spectrum of creative approaches to teaching programming, as well as high efficiency of teaching are the United States and European universities. Many of the leading Western universities successfully collect and develop methods from other regions of the world: Russia, USA, China, India, Asia and Africa. The authors analyze their own experience in teaching programming and suggest starting the transformation of traditional approaches to teaching programming and methods of teaching computer science in pedagogical universities, hoping that progressive teaching practices from teachers’ universities will spread to the school. Keywords: programming, teaching methods, project activity, teamwork, interactive technologies, Internet platform, teacher training, robotics, mobile applications, algorithm, program, electronic educational resource | 878 | |||||
4528 | Gorbunova N. A. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 21-23 . | 877 | |||||
4529 | . | 877 | |||||
4530 | . | 877 | |||||
4531 | . | 877 | |||||
4532 | Evolution-sinergetical paradigma, as the basis post-nonclassic of the strategy of knowledge, is included into the program of the course "The Concepts of Modern Natural Sciences". The description of computer laboratory work is devoted to the important phenomena and concepts, connected with this paradigma. Ferhjust's dynamics, giving submission about a possible character of the dynamic behaviour of complicated systems circumscribed by the nonlinear equations is investigated and visually emerging in such systems of periodic oscillatory processes passing in an unpredictable random behaviour is demonstrated. | 877 | |||||
4533 | The properties of solutions for a kinetic equation, which describes the energy relaxation properties in dielectrics under the ultra-short excitation by the high-energy electrons’ beam are investigated. In the effective-short-wave phonon model the quasi-stationary solution in ionization-passive zone is elaborated. The region of applicability of this solution is discussed | 877 | |||||
4534 | Teaching methods of mathematics for law students are being further developed. The basic attention is paid to the organization of independent learning. The author has developed the structure of independent work context, which includes the basic types of learning activities. For more efficient management of independent work of students the author has worked out the structure of educational and methodical provision | 877 | |||||
4535 | The article presents an estimation of the basic approaches to definition of a condition of ecological-economic systems. The special attention is given to methodological aspects of formation of ecological-economic system as the territorial and production complex including economic, ecological and social subsystems. The authors consider among the basic approaches the application of international standards of series ISQ-14000, a hydrochemical index of pollution, and also the integrated reduced index of pollution and system of penalties for providing of doubtful data, as a special case for the estimation of industrial water sources condition | 877 | |||||
4536 | The article provides analysis of the process of realizing the leading ideas of modernization of education in rural schools: improving access, efficiency, quality of education. Keywords: principles of accessibility, efficiency, quality education, modernization of rural schools. | 877 | |||||
4537 | This article deals with the peculiarities of the concept «space» expression from a position of a human being’s commonplace sense and existing everyday practice. The methods of «inaccurate» vertical measurement of the space with the help of the parts of the human body have been analyzed (data of English). Keywords: space, «inaccurate» measurement, vertical, anthropocentrism, scalar and vector observations, everyday practice | 877 | |||||
4538 | The article substantiates organizational approaches to the selection and structuring of the content of language instruction when the instruction is taking place in an informational teaching environment. Keywords: language instruction, information technologies, informational teaching environment, didactic model. | 877 | |||||
4539 | The article deals with the reception of the prose by Maria Zhukova from the viewpoint of gender literature studies. In her works, the writer develops new story plots, introducing non-traditional characters. Keywords: 19th century fiction, gender perspective, women’s literature | 877 | |||||
4540 | This article deals with the structural character of “Man” concept organization, which is a part of a hyper concept “Human” represented by a system of three main levels: higher, basic, lower. The suggested organizational structure of “Human” concept enables to build links between all elements of all three levels, thus making possible to evaluate the degree of masculinity presence expressed by the lexical unit used in regard to any male sex subject. We also study the problem of inconsistency of rigid classification of lexical means of expression of masculinity that consists in unstable borders within masculine behaviour scoring system and constant development of society. Keywords: masculinity, structural organization, concept, hyper concept, hierarchy, problem of evaluation stability | 877 | |||||
4541 | The article argues the position about ancient practice of “self-take care” as the practice, where there is a methodological possibility for research of modern education and its pedagogical anthropological program. The directions of these transformations are considered through modern changes in style of philosophic thinking and technological process of the information society. There is a conclusion about creation because of these changes the new paradigm of personal socialization at education (the new character of “self-take care”). This paradigm has characteristics such as activity of self-determination, self-realization and self-presentation. Keywords: information society, self-determination, “techniques of myself”, “self-take care” | 877 | |||||
4542 | Professional competence of modern engineers suggests that they have a wide range of developed speech skills. Usually it is about the ability to read job-relevant texts. To enhance the multi-skill foreign language proficiency, it is essential to form and develop discourse and analytical skills, which play an important role in teaching a foreign language to students majoring in non-linguistic areas. Keywords: foreign language training, professionally oriented reading in a foreign language, discourse and analytical skills | 877 | |||||
4543 | At Tomsk State Pedagogical University the third year operates the center for physics, mathematics and science Education. The main activities of the centre are connected with the complementary education of students and teachers. The article considers the forms of participation of students in the activities of the centre and the importance of this interaction for the formation of competence of future teachers. Keywords: training of students of pedagogical university, building professional experience, students’ work with schoolchildren, formation of pedagogical skills | 877 | |||||
4544 | The article presents the first experience of scientific interpretation of the poem “Monument” by Russian literary figure of the first half of the XX century Boris Aleksandrovich Sadovskoy (1881–1952). This work, being a part of the last created poetic book of B. A. Sadovskoy “Abode of Death” (1917), is analyzed in the context of the genre tradition of the poem “Monument”, which began with the world literature Horace’s ode “To Melpomene”. It is reported that the latest author reinterprets polemically thematic and stylistic elements typical of the mentioned tradition (ekphrasis, the motives of the immortality of poetry and fame of the poet in the memory of future generations, the “national geography” theme of distribution poetic glory), reflected in the translation and poetic setting of Horace’s odes by M. V. Lomonosov, G. R. Derzhavin, A. A. Fet, G. S. Baten'kov. Special attention is paid to polemic dialogue between Sadovskoy’s “Monument” and a poem by A. S. Pushkin “I have erected a monument for myself...”, which largely determines the structure and meaning of the work of the newest poet. The conclusion is that the B. A. Sadovskoy’s work preserving the main features of the genre traditions of the poem “Monument”: thematic and stylistic elements of epitaph (antapite), ekphrasis, poems-wills, “the last poem” has undoubted potential to rethink this tradition which appear in the poetic practice of later authors (V. Mayakovsky, V. Hodasevich, I. Brodsky, Vladimir Vysotsky, V. Shenderovich and others) in three modes of the attitude to it – polemical, ironic and gaming. Keywords: poem “Monument”, genre tradition, polemic dialogue, ekphrasis, motive, verbally-themed complex | 877 | |||||
4545 | The article gives the versions and myths made by outstanding representatives of religious and philosophical thought and the poets of Silver Century about life and death of Lermontov; analyzes and systematizes their understanding of the tragedy – the death of the poet, identifies common places in their views on the poet (brevity of his life, incompleteness of literary fate and the uncertainty about the religious fate, hypothetical continuation of the poet’s life). A view on a duel as a suicide. The Silver Age of Russian literature is the religious quest, known as the “God-seeking”. Writers, thinkers and religious philosophers have argued individual's right to seek God, to “religious identity” (I. A. Ilyin). They talked in detail about the religious way of consciousness. For them an integral part of their religious understanding of life and the world became Lermontov, whose works gave answers to their excruciating questions. No less attractive and mysterious was the fate of the poet. Religious and philosophical themes of Lermontov’s works and their literary criticism of religious philosophers can serve as a methodological basis for the study of the value of religion in the artistic conception of the world of the poet and is of interest in the historical and functional aspects. This method is predominant in the article. | 877 | |||||
4546 | The article examines teacher intellectuals of the Yenisei province in the XIX-XX centuries. The objective is to identify the population dynamics, social and right position, educational level, moral-ethical motivation of professional activities, cultural interests and political mood. The author states that the number of teachers in the province from 1897 to 1915 increased by 1.5 times, amounting in 1916 1148 man. The predominant age group was young people under 30, whose professional experience was less than 5 years. By 1915 74,6 % of teachers had primary and secondary special education. The vast majority of teachers came from the lower classes: petty bourgeois, peasants, Cossacks, village priests. The salary of rural teachers was slightly above the earnings of the wage worker in industry and ranged from 50 to 620 roubles a year. Higher social status had the teachers of the middle schools. Their salary 2-3,5 times was higher than that of the primary school teachers. In their cultural and educational practices teachers tried to adhere to the traditions of folk culture, which retained a strong religious colouring. The author claims that the the teachers, being the most massive professional group of provincial intellectuals, played a leading role in translating the achievements of cultural modernity into the mass consciousness of the Siberian society. Keywords: teacher intellectuals, socio-professional group, social and legal status, professional organizations, cultural modern | 877 | |||||
4547 | The article is devoted to the description and opportunities of application of training technologies in the process of intercultural foreign-language education and mentoring of students – linguists. The article presents an analysis of the method of intercultural learning, describes the main components of training and specifics of their application in the field of intercultural foreign-language education and mentoring. The method of intercultural training is one of the most effective tools of development of the intercultural competence of students in the western countries, especially in Germany. In some Russian higher education institutes there is a discipline “The theory and practice of intercultural communication” in the plan of study of students-linguists. But in the most of these institutes a goal of this discipline is studying of the basic theoretical postulates of intercultural communication. In the West, particularly in Germany, studying of the intercultural communication’s theory is carried out on an equal basis with capture of practical components of intercultural education and mentoring, providing development of intercultural skills. The practical aspect of intercultural education and mentoring can also be widely adopted in Russia, mainly within educational process of future specialists in the field of linguistics and translation. The method of training is considered as the element of practical intercultural education and mentoring. It allows applying and fulfilling the studied theoretical bases of the discipline “Theory and practice of intercultural communication”. Thereby this method could provide an effective development of intercultural foreign-language skills of students of the linguistic fields of study. Keywords: intercultural training, intercultural education and mentoring, intercultural foreign-language skills, intercultural competence, students-linguists | 877 | |||||
4548 | The article presents the overview of resources in practical phonetics published in Russia over the period of sixteen years. In this study far from the critical review we conclude the main problems typical for Russian pronunciation training. We found the traditional ways of teaching phonetics and defined their advantages and drawbacks. The article is an attempt at taking a comparative look at the treatment of English tones in a sample of ten teaching resources through the time of sixteen years. The selection of English tones for the analyses is for their notoriety in the context of learning by Russians. After analyzing the teaching resources we found the balanced treatment of segments and suprasegments which is definitely a great advantage of time. Also a positive moment is an equal treatment of pronunciation together with grammar and lexis. However till present days we can state the over-use of drill-like pronunciation activities, where the repetitive and mechanical practice is still the weakness of the analyzed pronunciation materials. Traditional drill-based activities are so far fruitful but the modern way of education demands inclusion of communicative pronunciation-oriented activities in the learning practice. The occasional use of consciousness-raising and self-monitoring activities is still a typical feature of phonetic classes all over Russian universities. It is a strong call for incorporation of confidence building and reflective activities in the pronunciation training. Keywords: teaching resources, methods of teaching, practical phonetics of the English language, suprasegments, intonation, tone | 877 | |||||
4549 | The article describes a discursive Internet space, reveals communicative, structural, cognitive features of the sites of three sports schools for children and youth. The study draws attention to the leading strategies and tactics of information transmission, means of influence on the addressee, orientation to different age groups. The authors found the following: sites are polytext polycode spaces; their contents represent sport schools as stages in training, sports development of the child, gradual moving to sports teams; the communicative organization of sites is complex, combines the following strategies - information, self-presentation, maintaining contacts with parents, children, coaches, teamworkers; influence through conviction, creation of motivation for sports and training in a particular school, emotion; cognitive compositions of sites do not coincide; the level of institutionality is different. The axiological component of sites includes only the implementation of positive assessment. Cognitive composition of sites is not the same. The concepts of “success”, “sport”, “hockey”, “team”, “friendship”, “opportunities”, “man” are updated in the space of the first site. The cognitive composition of the second site includes the actualized concepts of “achievement”, “pride”, “chosenness”, “modernity”, “uniqueness”, “top”. The concept “team-family” is common for both sites. The type of content, the structure of the interface, the way of communication, the official-business nature of speech interaction, refer the third site to institutional discourse. The concepts of “efficiency”, “professional activity”, “leisure”, “development”, “age requirements” are updated in its content, informational strategies prevail over advertising and influencing. Texts of official-business speech genres are present only in its content. Keywords: discourse, discourse analysis, site, site content, polycode text, polymodal text, concept, communicative strategies | 877 | |||||
4550 | Eremin L. P. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 2 (2). P. 4-6 . | 876 |