Trunova Olga Vladimirovna LINGUISTICS. ACADEMIC DISCOURSE: TERMINOLOGICAL DISSONANCES // Tomsk State Pedagogical University Bulletin. 2016. Issue 6 (171). P. 61-65

A distinctive feature of contemporary linguistic research is its engagement with language actualization processes. This point finds its foundation in F. de Saussure’s conception distinguishing language, speech and speech activity which has given rise to various new trends with the purpose of exposing and examining the sense generating mechanisms of language in work. Analytical perspectives comprise a diversity of problems including the psychology of perception, interpretation and assessment of various phenomena, conventions of societal structures and communication modi. This originates a new interdisciplinary problem-solving plane with a new subject termed “discourse”. The phenomenon complexity and, consequently, the multiplicity of qualification and classification criteria bring forth a discord in the term (as well as the phenomenon) interpretation. There springs up a necessity to define its (the term and the phenomenon) status, correlations with other objects of linguistic analysis, such as text, genre, register. All these points, as well as the problem of term coinage and usage are in the focus of the article.

Keywords: discourse, text, genre, style, register

Pustylnik Petr Naumovich IMPROVING THE METHODOLOGY OF TRAINING OF BACHELORS OF TECHNOLOGICAL EDUCATION UNDER THE INFLUENCE OF DEVELOPMENT OF EDUCATIONAL ROBOTICS // Tomsk State Pedagogical University Bulletin. 2017. Issue 4 (181). P. 16-21

The article considers changes in the methodology of teaching of bachelors of technological education in the XXI century which were caused by the development of educational robotics. The creation of an educational robotics was initiated by the introduction of robots in technological processes of production, by the emergence of robots in the service sector and by the use of robots in the army. The development of the robotics involves changing the methodology for preparing technology teachers. The teacher must possess the competencies, which will be sufficient for teaching pupils to the basics of robotics in schools at the lessons of “Technology” and in the classroom of technical creativity during the time free from the lessons. The article describes the training of bachelors of technological education in Herzen State Pedagogical University with the aim to exchange experiences. The educational robotics has changed the methodology of training of bachelors of technological education in Herzen State Pedagogical University. The bachelors of technological education in Herzen State Pedagogical University learn different cybernetic robotic platforms and programming of the robots in order not only to teach “Technology” in schools, but also to work in FabLabs. The algorithm of training of bachelors of technological education for the educational robotics is as follows: a) study of the physics of robots LEGO Mindstorms NXT (LEGO EV3); b) study of the language of RobotC programming; c) study of the ScratchDuino (robots and laboratory); d) use of Arduino boards for projects; g) study of the work environment TRIK Studio and of the robots TRIK.

Keywords: teaching methodology, educational robotics, bachelor of technological education

Lutoshkina Viktorija Nikolaevna, Koreneva Vera Viktorovna MODEL OF ORGANIZATION OF THE WORK OF PRIMARY SCHOOL TEACHERS WITH INDIVIDUAL TRAJECTORIES OF DEVELOPMENT OF JUNIOR SCHOOLCHILDREN // Tomsk State Pedagogical University Bulletin. 2018. Issue 3 (192). P. 39-44

The article deals with the question of individual trajectories of development of junior schoolchildren in the context of solving the problem of achieving the intended outcomes of primary education in accordance with the requirements of Federal state educational standard of primary general education. In the article the authors draw attention to the shortcomings of the existing model of an individual trajectory of development of junior schoolchildren, and propose a new model where students take the subject position in relation to its educational results. The advantage of the new model is shown and the main stages of work are indicated. The results of approbation of new models of individual trajectories of development of junior schoolchildren are presented. The key principles of the article underlying the productive models are the conditions of work of elementary school teachers with individual trajectories of development of junior schoolchildren: 1. to make each of the younger school student the protagonist of the construction of the trajectory of his personal development in the educational process of primary school; 2. to give the student an opportunity to evaluate the degree of mastering the subject and metasubject results of development of basic educational programs of primary general education; 3. to integrate the work of younger students with individual trajectories of development in the current curricular and extracurricular activities of the school of the first stage; 4. to organize systematic work of students with individual trajectories of development in academic cooperation; 5. to give younger students a choice of path, means and space for the development and formation of missing skills and ways of action. Productive model of case management was reflected in actual educational practice and can be recommended to solve urgent pedagogical problems of modern elementary school.

Keywords: individual trajectory of development, junior schoolchildren, a model of organization of work, achieving the expected results, the organizational aspect

Leushina L. T. Classical philology in Tomsk: past, present, future. // Tomsk State Pedagogical University Bulletin. 2000. Issue 4 (20). P. 77-79

The process of development of classical philology in Tomsk from the opening of the faculty of history and philology in Tomsk State University up to the present is studied in the article. The conclusion is made that Tomsk can keep the status of a sciert. title and educational centre of classical philology in Siberia only under circumstances of educational and scientific foundation's intensive development.

Pilipenko G. P., Pilipenko D. G. The integrated Evaluation of the Regions' Social and Economic Level of Development // Tomsk State Pedagogical University Bulletin. 2003. Issue 5 (37). P. 30-41

In the article the problems of the integrated evalua¬tion of the regions' social and economic level of deve¬lopment are divided into five groups. The authors' rea¬son of consolidation of the regions into separate groups is based on the specific features of the motion vectors of the parameters of their development and according to the level of the social and economic potential of the regions.

Olitzkaya Daria Aleksandrovna P. Urban – Translator of Chekhov (To the Background of Chekhov’s Dramatic Art Perception in Germany) // Tomsk State Pedagogical University Bulletin. 2004. Issue 3 (40). P. 62-65

The article is devoted to the problems of reception of A.P. Chekhov’s dramatic art in Germany in 70’s – 80’s of the XX century. This stage is inextricably related with P.Urban’s name – the German translator, publisher and the Slavic scholar contributed significantly to the point of comprehension and adoption of A.P. Chekhov’s drama heritage. His translations based on close perusal of the original and ability for delicate feeling of linguistic material, gave a new life to Chekhov’s plays, bringing them to the German reader, opening new opportunities for stage performance. The article gives a review on basic principles of P. Urban’s translation, which allowed him to keep in translation features of dramaturgic poetry style of Chekhov, simplicity and naturalness of the language of his plays, which translators of 60’s failed to succeed in many cases.

Koval T. S. Concept «Information Culture of Personality»: Evolution of Meaning // Tomsk State Pedagogical University Bulletin. 2007. Issue 7 (70). P. 67-72

The paper is devoted to the exploration of the concept of the information culture of a personality and the evolution of its meaning. The author analyses various aspects of this concept, the stages of its development and tries to find the reason for the absence of unified approaches to the subject

Volynkina N. V. The Formation of the creative personality on the basis of the Theory of Inventive Problem Solving as a problem of foreign language training in the institution of higher education // Tomsk State Pedagogical University Bulletin. 2007. Issue 7 (70). P. 87-92

The innovatory model of the foreign language education is presented in the article. The model forms the creative personality purposely The innovatory technology in the foreign language education is being developed in the framework of the Powerful thinking general theory based upon G. S.Altshuller’s research, the author of the Theory of Inventive Problem Solving (TRIZ). TRIZ is a science of problem-solving based on objective regularity of system development

Nalivkina Nadezhda Venidiktovna American Transitology about Transition of Russia to Market Economy // Tomsk State Pedagogical University Bulletin. 2007. Issue 9 (72). P. 58-60

The article analyzes a number of works of the American researchers about transition of Russia to the market. These works are the attempts to give an objective estimation to changes in the economy of our state. Their estimations are various – from negative to moderated ones

Bel'ts Viktor Ernestovich Educational system of sports club karate // Tomsk State Pedagogical University Bulletin. 2009. Issue 1 (79). P. 22-26

Educational and process is considered by us, as purposeful process of formation at children and teenagers, high patriotic, moral, psychological and physical qualities, habits of behaviour and actions according to social society social and pedagogical requirements. Developing educational system of sports club karate we based on the traditional educational system used in fighting arts of the East. On the basis of studying the usual educational system in east single combats by us were determined the purpose educational process in sports club development and education of the growing person, its valuable reference points, disclosing of creative potential and individuality.

Keywords: educational system, karate, creative personality, socialization, interpersonal attitudes, uneasiness

Krivo Tamara Mikhaylovna PECULIARITY OF DEVELOPING CREATIVE ACTION OF FUTURE TEACHER OF PRIMARY SCHOOL ON THE BASIS OF DECORATIVE CERAMICS // Tomsk State Pedagogical University Bulletin. 2009. Issue 5 (83). P. 29-33

The subject «Decorative ceramics» enters into a cycle of special courses for choice and assumes studying the bases of one of the most ancient kinds of art creativity – ceramics. Both for the students studying art, and for the students of primary school faculty clay becomes creative material and design tool. As the basic method of training at lessons of art ceramics the method of the projects, uniting in itself problem - research qualities and providing activation and productive creativity of students is used.

Keywords: special course “Decorative ceramics”, theory and methods of teaching arts, developing creative potential, future teachers of primary school, decorative and applied arts

Menshchikova Tatyana Sergeyevna THE INFLUENCE OF FOLK-FESTIVE CULTURE UPON A. S. SUVORIN’S NARRATION “GOSUDARINIA-MASLIANITSA” POETICS // Tomsk State Pedagogical University Bulletin. 2011. Issue 7 (109). P. 97-99

The article is devoted to the analysis of the influence of folk-festive culture on A. S. Suvorin’s narration “Gosudarinia-Maslianitsa” poetics. Different components of folk-festive culture have influenced on the style, plot, themes and composition of the work.

Keywords: A. S. Suvorin, folk-festive culture, Pancake week, show booth, puppet show, gallery, tradition.

Maslova Zhanna Nikolaevna THE VALENCE MODEL OF ARTISTIC (POETIC) CONCEPT // Tomsk State Pedagogical University Bulletin. 2011. Issue 9 (111). P. 83-87

The article deals with the poetic text in the context of cognitive linguistics and cognitive poetics. The sense of the poetic text is presented as a result of the complex interconceptual interactions. There is an overview of some of the artistic (poetic) concept structural typologies. It is proposed the valence model of artistic (poetic) concept, which allows us to represent the interaction between conceptual elements in such cognitive structures as metaphor, metonymy, symbol.

Keywords: artistic concept, poetic concept, the valence model, a poetic picture of the world, text, cognitive poetics.

Pushkareva Tatyana Grigoryevna, Kulikov Sergey Borisovich THE ROLE OF NETWORKING FACILITIES IN ORGANIZATION OF EDUCATIONAL ENVIRONMENT // Tomsk State Pedagogical University Bulletin. 2012. Issue 8 (123). P. 34-37

The article deals with the possibility of networking organization in educational environment of teachers’ training college.

Keywords: social partners in education, social and personal competence, educational environment

Bologova Natalya Anatolyevna REFLEXIVE POSITION OF COLLEGE MANAGERS: CONCEPTUAL-TERMINOLOGICAL ASPECT // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 25-27

The article covers conceptual-terminological aspect on the problem of reflexive position of college managers. The author discloses concepts and gives interpretations of such definitions as “position”, “professional position”, “reflexive position of college managers”. The author insists to continue the research on the investigated problem.

Keywords: position, professional position, reflexive position, college managers, institution of vocational training

Malinovskaya Svetlana Mikhaylovna ETHNO-CULTURAL COMPONENT OF REGIONAL EDUCATION IN THE HISTORY OF PEDAGOGY // Tomsk State Pedagogical University Bulletin. 2013. Issue 12 (140). P. 168-173

The article considers the grounds for the development of the ethno-cultural component of regional education. It emphasizes the need for a modern interpretation of ethno-pedagogical experience in various aspects of education as a factor of the development of a polycultural human. The article gives the description of the stages of the development and implementation of the idea of ethno-cultural education in Siberia and defines its most significant results.

Keywords: education, modernization, openness, the paradigm of educational systems, and value grounds, ethnocultural component, regional education

Bimurzina Irina Vladimirovna INNOVATIVE TECHNOLOGIES IN THE DEVELOPMENT OF THE COMMUNICATIVE COMPETENCE OF FOREIGN STUDENTS LEARNING RUSSIAN // Tomsk State Pedagogical University Bulletin. 2013. Issue 13 (141). P. 39-42

The author considered the intensification of educational process, described contemporary interactive, multimedia and intensive technologies, suggested methodological recommendations for usage of different methods and technologies depending on aim, content and grade level in professional communication.

Keywords: communicative competence, elements of education, intensification of education, interactive, role play and multimedia methods and technologies of education, methodological recommendations, aims, content of training

Karpov S. A. A Man as an Informational Structure // Tomsk State Pedagogical University Bulletin. 2000. Issue 7 (23). P. 30-34

The necessity of creation of concrete-sensitive system of notions describing a man is based. As a system-formed a notion «a track of information» is offered. A man is considered as an information structure, which is formed by outer invironment. Development of a man is understood as a process of materialization in biological structures of outer informational influences & selforganized process of building answer programmes of reaction. By his activities a man makes changes in surrounding informational invironment, this way taking part in the movement of information

Bozhenko L. I. Restoration of the Historical Education in Tomsk State Pedagogical institute (1986-1991) // Tomsk State Pedagogical University Bulletin. 2002. Issue 4 (32). P. 78-83

The article presents some results of the research, particularly when and why the training of history teachers was stopped in Tomsk State Pedagogical Institute, when and why the historical education was restored in Tomsk State Pedagogical Institute. The author focuses on the process of student competitive seiecticn for a newiy opened history department, the description of the chairs teaching staff, the organization of the teaching process and scientific work. The narrative stops on the date when the History department was reorganized to the History Faculty.

Vasilyeva A. A. The Means of Forming Trends of Association in the Texts by O. Mandel’shtam // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 31-34

The paper is dedicated to the investigation of linguistic mechanisms of forming trends of association in Mandel’shtam’s lyric poetry. The analysis of means of forming associations in the texts allowed to find important peculiarities of the poetic ideostyle.

Shevtsova N. M., Paderov Yu. M., Novitskiy V. V., Nizkodubova Svetlana Vasilyevna, Baykov A. N., Baranova O. V. Effect of Ultradispersive Powder for Piezoceramics on Pulmonary Tissue of Experimental Animals // Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 45-47

In the chronic experiment on rats was showed a toxic effect of ultradispersive powder (UDP) for piezoceramics on pulmonary tissue. The complex of structural changes of pulmonary tissue that include appearances of productive inflammation with outlet to sclerosis and collection of compensatory-adaptive reactions has been found. On the whole it is confirm a presence protracted toxic exogenerative nature effect. The toxic effect is consequent of significant increase levels of Pb, Cr and in a less degree Ti (in 19, 3,7 and 3,3 once appropriately) in pulmonary tissue of rats after 4 month experiment

Panamareva Anna Nikolaevna Myth and Melody in A.P. Chekhov's Drama // Tomsk State Pedagogical University Bulletin. 2006. Issue 8 (59). P. 57-60

The article is devoted to the problem of time interpretation in drama, which is a crucial phenomenon in drama of the XIX-XX centuries. The peculiarities of A.P. ChekhoVs plays are pointed out In comparison with the works by G. Hauptman and B. Shaw, for time for A.P. Chekhov becomes not only a theme and prob¬lem but a structural basis as well, which makes his drama close to rnysic and myth.

Voronin Sergey Mikhaylovich THE STUDY OF STUDENTS PECULIARITIES AS THE BASIS OF INDIVIDUAL-ORIENTED PHYSICAL TRAINING OF STUDENTS AT NONSPECIALISED HIGHER EDUCATION INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2009. Issue 4 (82). P. 32-35

The article “The Study of Students Peculiarities as the Basis of Individual-Oriented Physical Training of Students at Nonspecialised Higher Education Institutions” is devoted to the analysis of the results of the study of students peculiarities, their attitude to physical training and the role of this kind of training in the life and professional activity of a person, young people’s needs, their interests, aims in life and the values shared, the peculiarities and preferable types and forms of spending spare time in order to use the results obtained to increase the effectiveness and quality of physical training of future specialists.

Keywords: students, physical training, values, questioning methods, sampling

Adam Evgeniya Albertovna DRAMA BY A. P. CHEKHOV „THREE SISTERS” IN THE TRANSLATION OF S. VON RADECKI // Tomsk State Pedagogical University Bulletin. 2009. Issue 9 (87). P. 162-166

The article analyses the translation of the drama by A. P. Chekhov „Three sisters” into the German language that was done in 1960 by S. von Radecki. The translation added rational approach which was alien to this work and to the whole Russian culture.

Keywords: drama, A. P. Chekhov, translation, interpretation, Germany

Koksharov A. A., Orlov A. N. MODELING OF CONTINUITY OF EDUCATION OF CULTURE OF HEALTH OF FUTURE TEACHERS IN THE SYSTEM «PEDAGOGIC COLLEGE - PEDAGOGIC HIGHER EDUCATION INSTITUTION» // Tomsk State Pedagogical University Bulletin. 2009. Issue 10 (88). P. 139-144

Theoretic analysis of the categories «culture of health» and «continuity» is carried out, characteristic of modeling as method of knowledge and method of research is given. The presented model of continuity of education of culture of health of future teachers in the system «pedagogic college - pedagogic higher education institution» is created by means of multicomponent mechanism of modeling. Several components are outlined: need-motivational, cognitive, activity, evaluative-reflexive.

Keywords: secondary and higher professional education, continuity, education of culture of health, modeling, model

Orlova Olga Vyacheslavovna THE LIFE CYCLE AND WORLD MODELING POTENTIAL OF MEDIA CONCEPT // Tomsk State Pedagogical University Bulletin. 2010. Issue 6 (96). P. 78-83

A new notion of media concept as a semantic-linguistic phenomenon of a special origin is introduced by the author of the article in the terminological set of the modern linguistic conceptology and text theory. It is marked by media stylisticdiscursive distinctiveness. The life cycle and world modeling potential are regardered as key determinants of media concept semantic evolution.

Keywords: мediaconcept, life cycle, world modeling potential, conceptual voltage, vectors of associative-semantic deployment

Dashinimaeva Polina Purbuyevna NEUROPSYCHOPHYSIOLOGICAL FUNDAMENTALS OF FUNCTIONALLY – ASYMMETRIC BILINGUALISM // Tomsk State Pedagogical University Bulletin. 2010. Issue 7 (97). P. 129-132

The paper introduces research on the cognitive conditions that form a functionally-asymmetric bilingualism (exemplified by a Buryat-Russian bicode). They are as follows: a separate location of phonological sequences and corresponding semantics, cognitive competition between the two codes and cell system genesis. The external indicator that signals for a would-be regress start of a first language is fossilization.

Keywords: a bilingual, neuro- and psychophysiology of speech, activation, formal sign, interlanguage competition, cell system genesis, Lingua Franca, fossilization

Afanasyeva Yuliya Yuryevna ARTISTIC SPACE OF M. ZHUKOVA PROSE // Tomsk State Pedagogical University Bulletin. 2010. Issue 8 (98). P. 87-92

The provincial space in prose Zhukova is investigated. Reflecting on the uniqueness of female provincial character, it reveals the origins of its formation in the world of the steppe universe.

Keywords: the provinces, steppe, home, garden, church, spirituality, search, road, Saint-Petersburg

Dolganova Nadezhda Filippovna THE “ELEMENTS OF COMPUTATIONAL GEOMETRY” DISCIPLINE AS ONE OF THE BASIC COMPONENTS OF INFORMATICS // Tomsk State Pedagogical University Bulletin. 2010. Issue 10 (100). P. 81-85

The article deals with preparation of future teachers of informatics, mathematics, and specialists in the field of information systems at Pedagogical University in the sphere of computational geometry. The subject is fundamental component of informatics domain and its amplification by “Elements of computational geometry” teaching. The components of methods of computational geometry elements teaching in terms of pedagogical institute are stated.

Keywords: fundamental/fundamental nature, computer science, methods of teaching, computational geometry

Babenko Innesa Igorevna SPECIFIC FEATURES OF AESTHETIC ACTUALIZATION OF THE CONCEPT THE CITY OF TOMSK IN THE REGIONAL POETIC DISCOURSE // Tomsk State Pedagogical University Bulletin. 2011. Issue 3 (105). P. 54-58

In the article the originality of aesthetic actualisation of the concept the city of Tomsk in regional poetry comes to light. The author allocates four directions of associative-semantic expansion of the concept: topological, anthropological, cultural-historical and mythological. It is possible to consider that the basic tendency of realisation of the concept in the regional poetic discourse is a mythologization of the image of the city by means of use of laudatory rhetoricians.

Keywords: aesthetic actualisation of concept, a regional poetic discourse, directions of associative-semantic expansion

Afanasyeva Yuliya Yuryevna TOPOS OF THE CAPITAL IN PROSE BY M. ZHUKOVA // Tomsk State Pedagogical University Bulletin. 2011. Issue 7 (109). P. 189-191

The metropolitan space in prose by M. Zhukova and related basic motifs (motif teaching and testing; motif temptations of secular life) are investigated in the article. This is where the country girl gets first lesson in life, experience (often negative) that does not pass without a trace.

Keywords: St. Petersburg, dance, masquerade, gaming, education

Burmistrova Svetlana Vladimirovna SEMANTICS OF THE MATERIAL WORLD IN THE PROSE BY A. Y. PANAEVA // Tomsk State Pedagogical University Bulletin. 2012. Issue 9 (124). P. 127-132

The article presents the research of the A. Panaeva’s prose from the point of view of the artistic space and its content. The research of the think-world semantics and the artistic space modeling methods allow specify the author’s world picture and her creative method.

Keywords: Women’s prose, gender, artistic space, mean, Panaeva, poetics, artistic concepts

Tishta Elena Vladimirovna THE HISTORICAL EXPERIENCE OF CONSTITUTIONAL DEVELOPMENT IN THE REPUBLIC OF TUVA (1990–2000-IES) // Tomsk State Pedagogical University Bulletin. 2013. Issue 7 (135). P. 48-54

The article is devoted to the analysis of experience of constitutional construction in the Republic of Tyva in 1990–2000-ies. The author presents various approaches to the use of the term “constitutional construction by scholars. From the perspective of systems analysis the author evaluates the activities of the main actors of the constitutional reform in the Tyva Republic, highlights its stages and factors shaping the process of constitutional development.

Keywords: constitutional construction, Republic of Tyva, the Constitution of the Republic of Tyva, constitutional reform, political and legal system

Sergeyeva Margarita Aleksandrovna, Shkrebova S. V. DYNAMICS OF MICROBIAL BIOMASS OF THE OLIGOTROPHIC BOG // Tomsk State Pedagogical University Bulletin. 2013. Issue 8 (136). P. 143-148

The method of substrate-induced respiration studied the dynamics of the rate of basal respiration, microbial biomass and metabolic quotient peat deposits oligotrophic bog (north-eastern part of the Vasyugan bog). It was determined that on average during the season microbial biomass values vary slightly with the depth and basal respiration of aerobic layers.

Keywords: oligotrophic bog, microbial activity, substrate-induced respiration method, microbial biomass, basal respiration, metabolic quotient

Ismiyanov V. V. IMPROVING THE EDUCATIONAL PROCESS OF ORPHAN STUDENTS AT TECHNICAL HIGHER SCHOOL IMPLEMENTATION OF THE PROGRAM “SUPERVISOR-TEACHERо // Tomsk State Pedagogical University Bulletin. 2013. Issue 13 (141). P. 63-65

The article revealed the problem of the educational process in technical universities, the lack of teachers, curators, academic groups of teacher education to work with students orphans. It provides the analysis of the number of employees in technical colleges of the Siberian region of the teaching staff with technical, classic and teacher education. It introduced in the educational process with the students orphaned technical college developed, sciencebased program “Curator-teacherо for the training of teachers, supervisors involved in managing the process of educating students for the orphans of successful adaptation to the educational environment through the organization of the theory and practice of athletic activities.

Keywords: adaptation, curator, program, physical activity, student-orphan

Abaturov Ivan Aleksandrovich THE RESEARCH OF PROFESSIOANAL MOTIVATION OF STUDENTS WITH PEDAGOGICAL MAJORS // Tomsk State Pedagogical University Bulletin. 2014. Issue 3 (144). P. 127-130

The formation aspects of professional motivation within educational activity are observed. The rise and development features of students’ professional motivation in various study periods are analyzed on the basis of research data evaluation and generalization.

Keywords: motivation, educational activity, professional activity

Kuznetsov Pavel Mikhaylovich MARKETING COMMUNICATION BARRIERS AND SPECIFICS OF THE RUSSIAN CUSTOMER // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 52-59

The article deals with the Russian customers’ types with the specific features, peculiar to each type. General peculiarities, which represent modern Russian mentality and can be used to distinguish Russian customers from those of Europe and the USA, are considered too. These are, first of all, the large income-contrast between wealthy minority and poor majority of Russian population (there is a distinct stratification of Russian society), priority of material wellbeing and the lack of trust to advertising. These peculiarities are considered in the context of the marketing communication barriers, which occur in process of marketing message recognition by customers. There are five consequentially occurring barriers: attention; understanding; trusting; remembering and first actions. We analyze them in three aspects: 1) the influence of four factors, which characterize the marketing message, showing its quality and efficiency (these are form, contents, technical facilities and organization of the massage); 2) the influence of Russian customers’ peculiarities, which determine the smooth or hard coming of marketing message over this or that barrier of marketing communications; 3) making the set of marketing communication instruments, which could be most effective to overcome each barrier. As the result, we conclude that the stratification of Russian society into wealthy minority and poor majority is now the most actual peculiarity, which influence passing the four (of five) existing barriers and determines the set of marketing communication instruments for overcoming each of them.

Keywords: marketing communication complex, customer peculiarities, marketing communication barriers, attention, understanding, trusting, remembering, first actions

Shinichi Nojiri, Odintsov Sergey D., Sachiko Ogushi Conformal Anomaly of dual QFT from higher dimensional dilatonic gravity // Tomsk State Pedagogical University Bulletin. 2000. Issue 2 (18). P. 3-6

Using AdS/CFT correspondence we found the conformal anomaly from d3 and dS gauged supergravity with single scalar (dilaton) and the arbitrary scalar potential on AdS-like scalar-gravitational background. Such dilatonic gravity action describes the special RG flows in extended gauged SG when scalers lie in one-dimensional submanifold of complete scalars space. This dilaton-dependent conformal anomaly corresponds to dual non-conformal (gauge) QFT with account of radiative corrections and (or) masses. The attempt to define c-function away of conformity is presented.

Pakhomov Vladimir Pavlovich Phenomenon of the Informatical War in modern socio-cultural context. // Tomsk State Pedagogical University Bulletin. 2000. Issue 3 (19). P. 46-50

The article deals with basic characteristics of this phe¬nomenon. Social, psychological and cultural problems of informatical war and individual mind are proposed there. As a factual basis events of bombing in Yugoslavia and occupation of Kosovo by NATO troops in spring 1999. And military-policed operations of Russian federal center in Chechnja in 1994-1996 and 1999-2000 are given. Aims, result and functions of informatical war, its negative role in ethno - cultural identity and normal functioning of a per¬sonality are analysed. Keywords: formation of informatical alternative, infor¬mational and classical war, collective mind, syndrome of informational war.

Manca P., Mula G., Sirigu P., Kuzmenko A. B., Tishchenko E. A., Tyuterev Valeriy Grigoryevich INFRARED REFLECTIVITY IN OXYGEN-CHAIN-EQUALIZED AND ORDER STABILIZED PAIRS OF 123 COPPER OXIDES // Tomsk State Pedagogical University Bulletin. 2002. Issue 2 (30). P. 3-10

The results of the infrared reflectivity measurements comparatively performed on the oxygen-chain-equal¬ized polycrystalline pair-samples of YBa2Cu30B4,x, are reported. The samples were prepared from the full/ empty oxygen-chain [Cu,OJ^/[Cu,0stoichiome-try end terms which where for a long time equilibrated under vacuum at a low temperature and were order-stabilized in the appropriate temperature-composition domain of existence of Oil and OIII superstructures. The single crystal IR-active phonon modes were ex¬tracted from the reflectivity data for the ceramic sam¬ples in the generalized effective medium approxima¬tion for the frequency-dependent dielectric permittivi¬ty. Then the fitted values of c-oriented IR-active pho¬non frequencies were interpreted within the framework of a lattice-dynamics transferable shell-model. The evidences of a phonon reconstruction related to the existence of the high-ordered oxygen-vacancy order¬ing superstructures OII and OIII in the oxygen-chain-equalized polycrystalline pair-samples of YBa2Cu306 are given.

Kafanova Ol'ga Bodovna On «George-Sandism» of Apollon Grigorjev // Tomsk State Pedagogical University Bulletin. 2003. Issue 1 (33). P. 15-21

The article considers Apollon Grigorjev's creative work where the complex of moral and esthetic and artistic ide¬as connected with the influence of George Sand was re¬flected. Ap.Grigorjev accepted a new philosophy of love and marriage directed at the revision of traditional no¬tions of «sin», «moral degradation» and «adultery». It is pointed out that the formation of Ap. Grigorjev's princi¬ples of «the organic critics», including the feeling of co¬ordinating sincerity, moral and high artistic value was in¬fluenced by George Sand's novelistics.

Volkov Igor Vyacheslavovich, Kirpotin S. N. Problems of Terminology in Ecological Morphology of Plants // Tomsk State Pedagogical University Bulletin. 2003. Issue 4 (36). P. 61-66

The article gives the critical analysis of biomorphoiogical terminology that is used in modern botany. Different approaches to the plant life form as a key term in biomorphology that are taken in different Russian and Western European research schools are discussed. On the base of the icritical analysis, expediency of physiognomic approach to the definition of plant life form is shown.

Brusnik O. V. World Outlook Aspect of the Special Theory of Relativity // Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 122-127

The basic directions of development and the concept of relativistic mechanics are considered. The material of paper can be used at studying theoretical physics at pedagogical universities.

Golubeva L. M. Considering a Question about Assessment of Educational Achievements of Schoolboys within a Contemporary Educational Paradigm // Tomsk State Pedagogical University Bulletin. 2005. Issue 2 (46). P. 136-139

The article is devoted to the problem of pupils’ educational achievements assessment according to a contemporary educational paradigm of a personality development within the educational process. Development of the test tasks that allows to monitor and collects the information on educational achievements in different subject domains during training is offered.

Ivanov Aleksandr Sergeyevich People Deportation Mechanisms During The Great Patriotic War // Tomsk State Pedagogical University Bulletin. 2008. Issue 3 (77). P. 94-97

The article considers mechanisms of the displacement of Calmik settelers in Omsk region, at that special attention is given to Khanti-Mansiysk region. The process of internal migration during the war are studied. For the first time the author introduces the scientific use, the numerous materials which were not published earlier.

Keywords: SpecialTrials-Calmiс, deportation, Omsk region, Khanti-Mansiysk region, Dwelling space, Migration, Statefishorg.

Kiryushina Olga Nikolaevna METHODOLOGICAL BASES OF THE ESTIMATION SCIENTIFIC POTENTIAL OF AN EDUCATION SYSTEM // Tomsk State Pedagogical University Bulletin. 2010. Issue 2 (92). P. 24-29

Resources of scientific potential concern to number of the major factors determining success of reforming of education. The scientific potential is formed with set of dissertations and the scientific staff of the top skills. Revealing of directions of development of resources, and accordingly process of reforming, is achievable on the basis of generalization of researches in the field of education. The estimation of reforming of an education system is possible with use of the offered methodology of generalizing research.

Keywords: reforming of education, scientific and pedagogical activity, scientific potential, resources, the scientific schools, generalizing research, laws, methodology, the system approach, the multipleparameter information

Baydak Alexandra V., Kim Alexandra Arkad'evna PRINCIPLES OF THE NOMINATION OF THE SELKUP POSTHUMOUS LODGINGS IN CULTURAL CONTEXT // Tomsk State Pedagogical University Bulletin. 2010. Issue 7 (97). P. 88-93

This article observes the principles of the nomination of the Selkup posthumous lodgings: the cemetery, the grave and the coffin. Ethnolinguistic analysis reveals the particularities and cultural importance of the Selkup burial tradition.

Keywords: ethnolinguistics, the Selkup language, the cemetery, the grave, the coffin

Khoch N. S. Construction of system model of gender identity // Tomsk State Pedagogical University Bulletin. 2011. Issue 6 (108). P. 181-187

The article presents a brief outline of the most important research areas of gender and gender differences in psychology and research findings in the internal (from general constitution) factors forming individual personality traits of gender identity of young men and women.

Keywords: gender studies, the general constitution of man, individual personal gender identity

Kulumbetova Aliya Eleusizovna THE MODEL OF SATIRICAL GENRE AND GENERAL VARIETY IN THE ACTIVE CENTER OF “BEDBUG” BY V. V. MAYAKOVSKY AND “THE SUICIDE” BY N. R. ERDMAN // Tomsk State Pedagogical University Bulletin. 2011. Issue 7 (109). P. 27-29

The model of satirical genre and general variety is presented through studying the active centre – concentration content of formal signs systems of satirical plays.

Keywords: fabula, model, genre, general variety, satirical methods, active centre.

Kazin Eduard Mikhaylovich, Kasatkina Natalya Emilyevna, Semenkova Tatyana Nikolaevna PSYCHOLOGICAL PEDAGOGIC APPROACHES TO THE CREATION OF THE EDUCATIONAL ADAPTIVE ENVIRONMENT // Tomsk State Pedagogical University Bulletin. 2011. Issue 10 (112). P. 77-81

The article is devoted to the educational adaptive environment of the educational process, its principles of development, key approach to its forming.

Keywords: healthy culture, stresses, food organizations, educational overload, overstrain, hypodynamia, physical overstrain, harmful habits