THE LIFE CYCLE AND WORLD MODELING POTENTIAL OF MEDIA CONCEPT

Orlova Olga Vyacheslavovna

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A new notion of media concept as a semantic-linguistic phenomenon of a special origin is introduced by the author of the article in the terminological set of the modern linguistic conceptology and text theory. It is marked by media stylisticdiscursive distinctiveness. The life cycle and world modeling potential are regardered as key determinants of media concept semantic evolution.

Keywords: мediaconcept, life cycle, world modeling potential, conceptual voltage, vectors of associative-semantic deployment

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Issue: 6, 2010

Series of issue: Issue 6

Rubric: Communicative Style of the Text

Pages: 78 — 83

Downloads: 769