Galashova Nataliya Borisovna, Kamarova N. A., Chernykh Elena Ivanovna NON-STANDARD FORMS OF ADVERTISING EXPOSURE: MARKETING EFFECT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 63-68

The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other.

Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion

Bartsaeva Elena Vasilyevna TO THE QUESTION ABOUT THE PEDAGOGICAL CONDITIONS OF ADAPTATION OF PRESCHOOL CHILDREN IN INSTITUTIONS OF ADDITIONAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2017. Issue 5 (182). P. 156-159

The article presents a theoretical analysis of the literature on the problem of studying of pedagogical conditions of adaptation of children in institutions of additional education, which allowed us to determine the key concepts of the study: «additional education», «organization of additional education», «structure adaptation», «conditions», «pedagogical conditions». Identified the relevance and importance of additional education in the adaptation of children of preschool age. Disclosed components of the adaptation of children of this age: personal (self-esteem, confidence, emotional well-being), communication (ability to listen, to empathize, to assess themselves and others, to work in a group of peers, to communicate with seniors, to help others, to explain and prove their own opinion, activity (motivation, activity, curiosity), cognitive (basic beliefs about themselves, about other people and the world, elementary grammar, elementary mathematical representations) components. Justified pedagogical conditions of adaptation of preschool children in the organizations of additional education (the creation of the developing environment: spatial, educational, developmental, subjective; the organization of pedagogical support of adaptation of children, involving the implementation of phases: diagnostic, search, advisory-projective, active, reflective stages; interaction of subjects of education, defined as a joint activity of specialists, teachers, parents, aimed at enabling the child to the environment of supplementary education organizations; individual and differentiated approach to children, determining individual help to each child, taking into account his features and abilities in different situations in the learning process, as well as work in the group of children in which through the selection of content, forms, methods, rates and norms of education are optimal conditions for studying of each child).

Keywords: pedagogical conditions, preschool children, supplementary education, institutions of supplementary education, adaptation

Kuryanovich Anna Vladimirovna TO THE QUESTION OF INTERPRETATION AND USE OF RUSSIAN JARGON LEXICON BY CHINESE INOPHONES // Tomsk State Pedagogical University Bulletin. 2018. Issue 2 (191). P. 80-86

The article deals with the advisability of using Russian slang units in the speech of native speakers with the aim of realizing successful interpersonal and social communication with native language persons. A full understanding and mastering of the lingo stratum of the language is necessary for entry into the Russian youth communicative space and for the implementation of the strategy of linguistic self-identification and adaptation in foreign-language space with active interaction with native speakers of language and culture, especially young ones. Jargonisms are defined as nonliterary lexical units with significant functional potential realized in the course of independent attempts to interpret their semantics by secondary linguistic personalities in the context of their existing background linguocultural information, as well as in situations related to the use of jargon in their own speech in the process of interaction with Russians carriers. The creation of background information is facilitated by the regular demonstration of videos from various Russian youth shows and television series on Chinese websites. Acquaintance with these video materials determines the penetration of Chinese carriers of Russian jargon, especially those used by young people. The factors that determine the cases of inadequate interpretation by foreigners of the semantics of Russian jargon and the features of their functioning in everyday communication are analyzed. Among them are the following: differences in the culture and mentality of the Russian and Chinese peoples, the inadequacy of the lexicographic base, and a small number of actual educational materials that meet the modern educational requirements, and the lack of systematic knowledge of the specifics of the slang stratum among most inophones and its place in the structure of the national language. Emphasizes the idea of the need for the formation of foreigners’ notions about the criteria for the admissibility of the use of jargon in a speech, taking into account the moral and ethical norms existing in the society, which are actualized within the framework of intercultural communication.

Keywords: jargon, youth jargon, jargonism, Russian slang vocabulary, the Chinese language, inophone, secondary linguistic personality, language competence

Kozlova A. V. . The Tradition of the Romantic Doublicity in «Fantastic Travelllings» By 0. Senkovsky // Tomsk State Pedagogical University Bulletin. 2001. Issue 1 (26). P. 7-9

The author analyses «Fantastic Travellings* by Senkovsky as a parody of the novel «The Wanderer* by Weltzman. Senkovsky is parodying the romantic principle of duality and doublicity in «The Wanderer* which is manifested firstly in poetical philosophy oftravelling of «Mindand Heart*. Accordingly, «Scientific travelling to the Bear Iceland* is looked upon as a parody oftravelling of mind, and «Travelling to Etno* as a parody of heart travelling.

Bolotnova Nina Sergeyevna On the New Project of the State Educational Standard of Secondary (Comprehensive) Education (the Russian Language). M., 2002. // Tomsk State Pedagogical University Bulletin. 2002. Issue 1 (29). P. 69-70

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Chernik B. P. To the Problem of Employment of an Educational Exhibition in the System of Education Development Management // Tomsk State Pedagogical University Bulletin. 2003. Issue 2 (34). P. 107-112

The article considers the actuality of the problem of ad¬ministrative resources use of an educational exhibition in the system of management of regional system development of general education, peculiarities and conditions of man¬agement, orientated to consideration, mastering and use of the indicated resources.

Keywords: -

Urtmintseva M. G. "Pushkin's Text" of Memoirs Essay "Literary Evenings at Pletnevs" by I.S. Turgenev // Tomsk State Pedagogical University Bulletin. 2005. Issue 6 (50). P. 13-16

The paper considers the structure and function of "Pushkin's text", its role, creation of the 60-s, XIXth century epoch image in biographical memoirs-essay "Literary evenings at Pletnevs" by I.S. Turgenev.

Danilin Vadim Nikolaevich, Martsinkovskiy Arkadiy Vladimirovich, Degtyarev A. I. Fusibility in Heneycosan-Palmitin Acid and Heneycosan-Stearin Acid Systems // Tomsk State Pedagogical University Bulletin. 2006. Issue 6 (57). P. 163-164

Diagrams of heneycosan-palmitin acid and heneycosan-stearin acid systems are investigated using differential scanning calorymetry. Phase equilibrium diagrams are discussed

Bykonya S. G. The Dosing of Physical Activity of Tuberculous Children of 14 Years According to Negative Climatic-Meteorological Factors // Tomsk State Pedagogical University Bulletin. 2007. Issue 5 (68). P. 97-100

It is essential nowadays to search new and more effective means and methods of physical education which help to influence the state of children with tuberculous intoxication and their ability to work physically. The article represents the results of the experiment which prove the efficiency of usage of the optimum dosed physical activity by tuberculous children of 14. The optimization of the physical activity during negative climatic-meteorological period helps to make the teaching process more effective and to attain recovery under improvement of functional state of the internal system of a child’s organism

Zemtsova Anna Leontyevna FORMATION OF CIVIC CONSCIOUSNESS IN STUDENTS IN THE PROCESS OF STUDYING ECONOMIC DISCIPLINES // Tomsk State Pedagogical University Bulletin. 2009. Issue 8 (86). P. 45-49

This article is devoted to a topical issue of civic education of students. The author reveals nature and content of «civic consciousness)) concept and describes opportunities that economic education provides to form civic consciousness organization of civic consciousness formation procedure in students in the process of studying economic disciplines has been considered with the example of Tomsk forestry engineering training college.

Keywords: civic consciousness, civic education, intermediate vocational education, economic disciplines, criterions of civic consciousness education

Filkina Aleksandra Vitalyevna AN ETHICAL ASPECT IN RESEARCHES OF NEW RELIGIOUS MOVEMENTS: COMPARISON OF DOMESTIC AND WESTERN SOCIOLOGISTS EXPERIENCE // Tomsk State Pedagogical University Bulletin. 2010. Issue 5 (95). P. 73-78

In the article the comparative analysis of domestic and foreign experience of ethical principles formation in ethnographic research of new religious movements (NRM) is carried out. The author describes the experience of domestic researchers NRM, based on the materials of the interrogation carried out among experts.

Keywords: ethnographic method, new religious movements, professional ethic

Matveyeva E. S. LAND CAPTAIN’S MAINTAINING HOUSEHOLD MANAGEMENT OF THE BONDED PEASANTRY OF KOLYVANO-VOSKRESENSK (ALTAI) UPLAND DISTRICT (SECOND HALF OF 18TH – FIRST HALF OF 19TH CENTURY) // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 27-32

The article is devoted to analysis of the functional duties of land captains in the bonded village in the sphere of household management. The analysis of management vector of peasants` household during second half of 17th – first half of 19th century is carried out in the article, the efficiency of management decisions of the mining power is determined.

Keywords: Kolyvano-Voskresensk upland district, bond peasants, land captain, registration, household activity account

Rudkovskaya Irina Evgenyevna THE DIALOGUES ABOUT GOOD AND EVIL IN HISTORIOGRAPHICAL TRADITION OF THE LATE ENLIGHTENMENT (FROM D. HUME TO N. M. KARAMZIN) // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 95-102

The article is devoted to the comparative analyses of the role of ethical ideas in the narratives of the late Enlightenment. The ethical component of the text of «The history of the Russian state» is considered in the context of the anglo-scottish historiographical tradition of the second half of the 18th century.

Keywords: ethical ideas, good, evil, last Enlightenment, historiographical tradition

Turutina Elena Sergeyevna SOCIOCULTURAL AND EDUCATIONAL CONTEXT OF THE ORIGIN OF SEX EDUCATION FOR CHILDREN IN THE DISCOURSE OF RUSSIAN PEDAGOGICS // Tomsk State Pedagogical University Bulletin. 2010. Issue 10 (100). P. 10-14

The sociocultural context of the origin of sex question for children in the Russian pedagogics is considered in the article. The author reveals educational and social tendencies which have influenced on the origin of sexual pedagogics and analyses the actualization of sex question in the pedagogues’ works of the beginning of the XX century.

Keywords: sex question in school, sex education, sexual pedagogics

Nasyrova Elmira Fanilevna The modular Teaching University students in the credit system // Tomsk State Pedagogical University Bulletin. 2011. Issue 6 (108). P. 18-20

The article represents the theoretical bases of the modular teaching, the structural elements of a module and the components of the modular teaching. The matter subject of the credit system is also introduced.

Keywords: modular teaching, module, educational element, rating, credits, academic credits.

Makarenko Evgeniya Konstantinovna KARAMZIN’S MOTIVES IN PUSHKIN’S TRAGEDY “BORIS GODUNOV” // Tomsk State Pedagogical University Bulletin. 2011. Issue 11 (113). P. 98-101

The present paper is devoted to the comparison of A. S. Pushkin’s tragedy “Boris Godunov” with “History of Russian State” by Karamzin. Apprehending by Pushkin the artistic originality of Karamzin’s “History of the Russian State” appeared not only in real corresponding, idea community, but in the artistically – aesthetic influence of “History” by Karamzin to the Pushkin’s tragedy. Analyzing the organization of artistic time and space around the images of Boris Godunov and the False Demetrius it’s possible to see the definite rhythmic drawing which is similar very much with Karamzin’s presentation of the 10th –12th centuries events of “History of the Russian State.”

Keywords: “History of the Russian State”, the False Demetrius , genre, artistic time, space, tragedy, chronicle

Kashkin Egor Vladimirovich SURFACE PROPERTIES AS ISSUE FOR LEXICAL TYPOLOGY: AREAS AND PROSPECTS OF RESEARCH (DATA OF SOME URALIC LANGUAGES) // Tomsk State Pedagogical University Bulletin. 2012. Issue 1 (116). P. 51-55

This paper focuses on adjectives describing texture and topological properties of surfaces (e. g., “smooth”, “fl at”, “coarse”, etc.) in three Uralic languages – Erzya, Udmurt, and Estonian. I analyze the distinctive semantic parameters and the main types of metaphorical uses. Areas of further typological research into this lexical group are outlined – both within the Uralic family and in a broader typological prospect.

Keywords: semantics, lexical typology, surface properties, Uralic languages

Chupakhin Nikolay Petrovich POTENTIAL AND ACTUALIZATION OF KNOWLEDGE AS THE BASES OF CULTURE OF SCIENTIFIC SEARCH // Tomsk State Pedagogical University Bulletin. 2012. Issue 4 (119). P. 226-229

Science, as result (actual opportunities of knowledge) and as process (scientifi c search) is studied in philosophical paradigm of the world of potential and actual opportunities. The problems of attitude, comprehension of the world, world outlook and assimilating of development of the cultural world correspond, according to the author's concept of sense formations, to four parameters N, B, G, A sense defi nitions. Essence of scientifi c object is the true knowledge, and the cultural world of science – system: the cultural of the scientifi c of search + culture of knowledge + assimilating of development.

Keywords: science, knowledge, the cultural world, culture of science, sense of scientifi c of search, potential and actual opportunities

Pavlenko Sergey Andreyevich THE VALUE PALETTE EAST SIBERIAN REGION IN HISTORICAL PERSPECTIVE: DIAGNOSIS AND INFLUENCING FACTORS (SECOND HALF OF THE 19TH – EARLY 20TH CENTURY) // Tomsk State Pedagogical University Bulletin. 2012. Issue 9 (124). P. 49-54

The paper considers the problem of breaking the value succession in Eastern Siberia in the middle of the 19th – early 20th century, as well as the issue of changing people’s value orientations. Special attention is paid to the factors that had great impact on the value system of people, as well as the problem of its diagnostics.

Keywords: values, changing values, diagnostics, breaking the succession, Eastern Siberia of the 19th–20th centuries

Karmanova Yuliya Aleksandrovna NAMES OF PERCHING BIRDS IN THE SELKUP LANGUAGE // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 76-80

The paper considers the names of perching birds in the Selkup language. The ornithonyms are systematized and their morphemic divisions let us defi ne their possible initial meaning for the Selkup nation. The aim of the paper is developing nomination characteristics of the considered ornithonyms.

Keywords: Selkup language, names of birds (ornithonyms), nomination characteristics

Filonov Nikolay Grigoryevich THE ANALYSIS OF STRUCTURE OF CUMULATIVE COSTS WHILE FORMING THE PRODUCTION LINE OF INNOVATIONS IN LOGISTIC (ECONOMIC) SYSTEMS // Tomsk State Pedagogical University Bulletin. 2012. Issue 12 (127). P. 133-140

In the article we make the detailed analysis of processes of transforming the innovatory information and forming the production line of innovations in macroeconomic systems. We worked out mathematical expressions, describing these processes. Analyzing those, we can define the structure of cumulative costs and also classify the sources of their occurrence. It gives us the opportunity to optimize the costs in order to minimize them.

Keywords: economic systems, logistics, logistic analysis, flow of useful resources, production line of innovations, logistic operations, cumulative costs

Rybaleva Irina Aleksandrovna MANAGEMENT TRAINING OF TEACHERS TO RESEARCH ACTIVITIES IN INNOVATIVE EDUCATIONAL INSTITUTIONS: THE CASE OF MUNICIPAL GYMNASIUM # 45 IN KOMSOMOLSK-ОN-AMUR // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 42-45

The questions of management of formation of teachers’ preparedness for research activities in educational institutions are considered in this article. The author of the article highlights special features of management of teachers’ training for research activities. The idea of joint management to form teachers’ preparedness for research work is considered by the example of joint construction of individual educational policy of teachers. Such activities can be regarded as realization of effective management of teachers’ training for research activities.

Keywords: research activities, preparedness for research activities, management, joint management

Doroshko Olga Mihailovna METHODOLOGICAL IMPORTANCE OF THE CATEGORY “CULTURE” IN PEDAGOGY // Tomsk State Pedagogical University Bulletin. 2013. Issue 6 (134). P. 59-63

Culture definition is the indispensable condition for a new level of the reality cognition. Sociological, philosophical and anthropological approaches for the culture definition, its structure and functions are analysed in the article. The ways of culture formation in growing generation education are singled out in the paper.

Keywords: upbringing, culture space, nature and culture, human being, ecological culture, philosophical, anthropological, activity approaches of culture definition

Cherkezova Olga Vladimirovna TURGENEV’S “FATHERS AND SONS” IN THE CINEMA RECEPTION BY A. SMIRNOVA // Tomsk State Pedagogical University Bulletin. 2013. Issue 11 (139). P. 63-68

The article deals with the problem of interpretative variety of Russian classics in line with structural-semantic theory of receptive codes. A. Smirnova’s film “Fathers and sons” is seen as attempt of the lyrical reception of the novel, activating the basic structural principles of Turgenev’s discourse.

Keywords: convergent discourse, receptive model, decrypting code, lyrical undertones

Pervushina Nina Andreyevna THE APPROACH FOR REGULATION THE PERCEPTION OF VISUAL INFORMATION PROCESSES AND THE ROLE OF MUSEUM IN MODERN CULTURE // Tomsk State Pedagogical University Bulletin. 2013. Issue 11 (139). P. 167-172

The perception of visual information is analyzed on the example of the transformation of the museum, caused by socio-cultural transformations and memory-turn. The methodology of the information-synergistic approach makes it possible to classify the theories of perception visual information and the definition the applicability limits for each approach. It presented some results of the project no. 6.1879.2011.

Keywords: visual information, perception of visual information, museum transformation, memory, history, memory-turn, temporal turn, information-synergetic approach

Skripchenko Natalya Vasilyevna, Mishankina Natalia Aleksandrovna THE PRAGMATIC ASPECTS OF SCIENTIFIC DISCOURSE (CONTENT-ANALYTICAL STUDY OF DISSERTATION HEADINGS) // Tomsk State Pedagogical University Bulletin. 2018. Issue 6 (195). P. 16-23

One of the leading directions of research in contemporary Russian and foreign linguistics is the study of discourse. In this article we are talking about a scientific discourse that differs from other types of discourse and has its clear characteristics, requirements and design. Scientific discourse, according to most researchers, is objectified, but as a sphere of human activity, it can not escape the influence of the author’s personality. The primary stage in the creation of a scientific text is the choice of a theme that reflects the title of the text, i.e. already at this stage a pragmatic aspect may appear. Creating the scientific text, the author puts his subjective view, evaluation on the subject of research, also focuses on the reader who will perceive the text, and therefore the position and opinion of the author of the text, agreeing with it or not agreeing, but provoking a reaction and receiving a response to the text. To test this hypothesis, a content analysis of theses on the specialty “General History (of the corresponding period)” was conducted for the period from 1980 to 2010 and revealed the relationship between the choice of the topic of the dissertation and the socio-political situation.

Keywords: pragmatics of scientific text, pragmatic aspect, historiographic source, thesis abstract, content analysis

Koshechko Anastasiya Nikolaevna, Pats’orka Elena Igorevna PEDAGOGICAL IDEAS OF F. M. DOSTOYEVSKY IN „A WRITER`S DIARY” (TO THE PROBLEM STATEMENT) // Tomsk State Pedagogical University Bulletin. 2018. Issue 6 (195). P. 105-111

The article is devoted to the research of the system of Dostoyevsky’s pedagogical ideas realized in the text of “A Writer`s Diary”. As a statement of the problem, the writer’s pedagogical ideas are analyzed in the context of artistic, aesthetic, moral, philosophical and social problems which are comprehended in the monomagazine and have distinct focus to activization of a value position of the reader. The complex of the pedagogical ideas of Dostoyevsky in the context of insufficient study of “The diary of the writer” acquire the status of a current scientific and methodological problem, to the study of which the science of Dostoyevsky in a format of integral monologic research did not apply. In the system of pedagogical dominants of Dostoyevsky, the following are distinguished: family, public education (environment, school, teacher’s image) and spirituality. Considering a person as a spiritual-corporal creature, the writer shows the importance of creation of conditions of the personal value choice which should be provided by the concerned involvement of adults, creation of the “soil” in the form of family space, spiritual imperatives of the Russian culture and traditions of the Russian people. Education in Dostoyevsky’s concept represents dialogical process of spiritual communication of the persons-subjects, capable of understanding and acceptance, mutual moral perfection. The analysis of the pedagogical ideas of Dostoyevsky is also significant for the national educational policy not only in the field of teaching Russian and literature, but also for the practical solution of questions of spiritual and moral upbringing and education.

Keywords: F. M. Dostoyevsky, “A Writer`s Diary”, author, values, Orthodoxy, Russian culture, spiritual and moral education, moral, consciousness, childhood, “casual family”, dialogue, people, parents, teacher, subject, Strategy of development of education in the Ru

Zakharova Olga Olegovna MOTIVATING POTENTIAL OF INTERNET-MEMES IN THE FOREIGN LANGUAGE LEARNING WITH ENGINEERING UNIVERSITY STUDENTS // Tomsk State Pedagogical University Bulletin. 2021. Issue 2 (214). P. 7-16

Introduction. The need for the search of the new strategies of the foreign language teaching in non-linguistic universities defines the researchers’ attention to the use of the Internet-memes as an effective means stimulating the students` interest to language learning. The aim of the article is to present theoretical and practical justification of the possibilities of Internet-memes use for development of non-linguistic university students` motivation to learning the foreign language. Material and methods. The research is based on the analysis of literature on creolized texts use in teaching, organizing the students’ language work with memes, defining the constituents of non-linguistic university students` motivation to English learning. In the result the set of classes facilitating the development of the students` motivation to language learning was designed and the methodical experiment aimed at implementation of the solutions under the consideration was carried out. Internet-memes selected in accordance with teaching content on the discipline are used as the material. Results and discussion. The algorithm of organizing students’ work with memes that includes motivational and perceptional, reproductive and practical, creative and transformational stages is outlined; versatile methodical apparatus of the process implementation is presented. The author notes the aspects of organization of the students’ work with memes as well as its motivational opportunities. The set of English classes oriented on using memes in the developing students’ motivation to language learning is presented. The examples of the exercises organizing the students’ work with a certain meme are given. The article presents criterial and diagnostic apparatus to evaluate students’ motivational level to English learning and the results proving the suggested solutions efficiency. Conclusion. The memes’ variety, free access, relevance to modern tendencies make them a powerful tool motivating students to deep language learning. Systematically organized students’ activity with memes contributes to the development of their foreign language skills.

Keywords: foreign language, non-linguistic university students, Internet-memes, creolized texts, motivation to English learning

Blinova Olga Iosifovna . // Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 3-5

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Pankin V. A. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 39-39

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Podaeva Natalija Georgievna . // Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 79-84

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Neopredelen Neopredelen Neopredelen The names of tomskers in a new encyclopaedic edition // Tomsk State Pedagogical University Bulletin. 2000. Issue 7 (23). P. 78-79

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Nekrylov S. A. The preparation system of highest-qualified specialists, professor's and teacher's personnel in classic Universities of the pre-revolutionary Russia (Tomsk University as an example) // Tomsk State Pedagogical University Bulletin. 2000. Issue 9 (25). P. 74-77

This article shows the system of scientific attestation in classic Universities of Russia in the end of the XIX - the beginning of the XX centuries. So-called institute of «professors' grant-holders» played a great role in the preparation of future teachers. This research work explains an importance of this institute. The author of the article circumstantially dwells upon the questions of preparation and sitting Master's examination, defence of thesis in Imperial Tomsk University and comes to a conclusion that in spite of some deficiency, the preparation system the professor's and teacher's personnel in Universities of the pre-revolutionary Rus¬sia, so as in Imperial Tomsk University, was quite effective.

Zhilyakova E. M. Tolstoy and Thackeray - "Sevastopol Stories" and "English Tourists" // Tomsk State Pedagogical University Bulletin. 2001. Issue 1 (26). P. 20-26

Tolstoy's interest in the problem of national selfconsciousness as well as the publication of the essay «English tourists* by Thackeray in the magazine «Otechestvennije zapiski* make it reasonable to speak of Tolstoy's dialogue with the English writer.

Kabanov P. G. The actual directions of development educational system // Tomsk State Pedagogical University Bulletin. 2001. Issue 2 (27). P. 44-46

The modern requirements to the professional from the side of society and new technologies are considered in the article. The necessity of simple and accessible technologies which based on the methodology of creation is settled in the article. The criteria of creation and reproduction in the pedagogical process are suggested and its organization in the creative educational technology is based.

Katunina N. S. The dialectics of soul and consciousness of the spiritual substance of a man // Tomsk State Pedagogical University Bulletin. 2001. Issue 3 (28). P. 22-25

The historical experience shows that the clanation of people is possible not only in gene engineering, but also by the social reorganization, by the souiiessness of people in the capitalist society of general consumption. This very problem caused the environmental disaster of the planet, it was settled that the spirit of a man is a form of synthesis, it binds together the highest senses of the spiritual life and the consciousness of a man. It was found out that onesided development of one of the poles of the spirit leads to the formation of soulless highbrows on the one hand and senseless crowds of people living by instincts, archetypes of individual collective unconsciousness (the experience of fascism and Stalinism) on the other. A man's soul in predominant of the spiritual life of a man, being the main to determine the consciousness of a man. This constitutes the freshness of the work.

Inozemtseva E. S., Rudometov S. A., Bobina Ol'ga Nikolaevna, Grekova S. A. Estimation of Efficiency of Employment by Improving Aerobics at Women With Vegetative Lability // Tomsk State Pedagogical University Bulletin. 2003. Issue 3 (35). P. 114-115

The article considers features of organism's res¬ponse of the women with vegetative instability at aero¬bics classes on physical activity. The results of research of cardiovascular system reactions among women with the increased sensitivity of vegetative systems on phy¬sical activity at aerobics classes are presented.

Kardashov V. I. Enterprise Modern Aspects of Work Motivation // Tomsk State Pedagogical University Bulletin. 2005. Issue 5 (49). P. 96-101

The article runs enterprise modern aspects of work motivation. The author investigates such innovational work factors as payment, material stimulation and discipline measures.

Shustova E. N. Some Notes about a New Book "Mikhail Bulgakov's Genealogy" by B. Myagkov // Tomsk State Pedagogical University Bulletin. 2005. Issue 6 (50). P. 121-122

The new book is characterized as the first investigation of genealogy and various family relations of the writer complementary the creative history of his works.

Khudyshkina A. E. The Instability of the Gender Category in Kamchatsky Dialects // Tomsk State Pedagogical University Bulletin. 2007. Issue 2 (65). P. 52-57

The article «The Instability of the Gender Category in Kamchatsky dialects» presents the analysis of the gender category of general Russian and dialect nouns functionating in Kamchadals’ dialects. The aim of the article is to point out the differences in the distribution of the whole totality of the nouns marked in the dialects among gender classes. In this work the nouns are classified into four groups: I. General Russian words, the gender category of which is common in the dialect language and in the literary language (LL). II. General Russian words, the gender category of which doesn’t coincide with the LL and the dialects. III. General Russian words with the «roaming» gender category in the dialect speech. IV. The dialect nouns, the gender category of which differs from the LL.

Yungblyud V. T. From the League of Nations to “System of General Security”: Ideas of World Community Organization in Views of F.D. Roosevelt, 1918-1941 s // Tomsk State Pedagogical University Bulletin. 2007. Issue 3 (66). P. 66-70

This article is about evolution of American president’s views on problem of organization of world nation association in period between two World Wars. Modification of ideological maintenance of his foreign policy program is found. The place of liberal-idealistic lines in his theoretical intention and foreign policy initiative are showed

Novitskaya Irina Vladimirovna Grammatical Gender and Number of Abstract Nouns in the Old Germanic Languages // Tomsk State Pedagogical University Bulletin. 2007. Issue 4 (67). P. 44-48

The article presents research findings of morphological marking of abstract nouns in Gothic, Old High German and Old Icelandic. It is found out that the abstract nouns in these languages are mostly feminine and are primarily used in singular forms. A historical analysis of the categories of number and gender reveals their interaction in the evolution of grammatical gender system.

Stepanenkova Z. V. SOCIAL STRUCTURE DYNAMICS OF LEARNERS AT TOBOLSK MIDWIFERY SCHOOL IN THE SECOND HALF OF XIX-AT THE BEGINNING OF THE XX CENTURY // Tomsk State Pedagogical University Bulletin. 2009. Issue 12 (90). P. 146-149

The present article is concerned with the problems of vocational education development in Western Siberia. On the ground of archive material are examined some changes in social structure of learners at the particular educational institution - Tobolsk midwifery school in the second half of XIX - at the beginning of the XX cc.

Keywords: history ofvocational education, Western Siberia, Tobolsk midwifery school, social structure

Semenova Elena Nikolaewna EMPLOYMENT OF THE SERVICEMEN’S FAMILY MEMBERS IN WEST SIBERIA DURING THE GREAT PATRIOTIC WAR (1941–1945) // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 58-63

An important aspect of the social policy of the war years is considered: the employment of the servicemen’s family members. The forms and methods of this work and its results are showed.

Keywords: the Great Patriotic War, West Siberia, families of servicemen, social policy, employment

Savintseva Natalya Viktorovna THE INTEGRATION OF E-LEARNING WITH TRADITIONAL TRAINING TOOLS FOR SCHOOL MATHEMATICS // Tomsk State Pedagogical University Bulletin. 2010. Issue 11 (101). P. 147-150

The article is devoted to the approaches to the integration of e-learning with traditional training tools for school Mathematics, based on example of e-educational complex in mathematics for primary school; it describes in detail the structure of electronic complex.

Keywords: school textbook with a new type of computer support, e-education complex in mathematics.

Melekesova R. M. LEVEL PREPROFILE TRAINING OF SCHOOLCHILDREN IN THE SYSTEM «SECONDARY SCHOOL – HIGHER SCHOOL»: THEORY AND PRACTICE // Tomsk State Pedagogical University Bulletin. 2010. Issue 12 (102). P. 66-71

In the article we consider questions which arise in organization of level preprofile training of schoolchildren. This training is necessary for providing children with self-determination process which helps them find their own trajectories of education. Three levels of trial are described here: trial actions, profile trial and profession trial. We define the concept of «profile trial», study organisational and pedagogical requirements for implementing profile trial of schoolchildren in the process of secondary school and higher school interaction.

Keywords: levels of preprofile training, trial actions, profile trial, profession trial; meaning of trial: trialexperience, trial-experiment, trial-test; secondary school-higher school, educational field.

Yanushchik Olga Vladimirovna, Sherstneva Anna Igorevna, Peskova Evgeniya Sergeyevna INCREASING QUALITY OF STUDENTS’ MATHEMATICAL EDUCATION BY MEANS OF ALGEBRA AND ANALYTICAL GEOMETRY SECTIONS INTEGRATION ON EXAMPLE OF STUDY OF LINEAR INEQUALITIES SYSTEMS // Tomsk State Pedagogical University Bulletin. 2010. Issue 12 (102). P. 84-88

The expedience of use of linear algebra and analytical geometry sections integration on the example of linear inequalities systems with two and three unknowns for increasing students’ mathematical education quality is shown in the article.

Keywords: fusion, system of linear inequalities, planes, half-planes, prominent figures.

Bogoslovskaya Zoya Matinovna IS THERE THE FORMAL-SEMANTIC WORD VARIATION? // Tomsk State Pedagogical University Bulletin. 2011. Issue 9 (111). P. 57-60

The article is devoted to one of the most important fields of Russian linguistics – variantology. The author describes the lexical units identification rules as the variants of the word using the basic states given by the founders of the word identity and difference theory. The author is developing the idea of existence of the formal semantic type of word variation.

Keywords: the variation of words, the type of variants of words

Nikolskaya Olga Lazarevna THE CONCEPTION OF ACTUALIZATION OF STUDENTS’ AND TEACHERS’ CREATIVE POTENTIAL AND ITS IMPLEMENTATION IN EDUCATION // Tomsk State Pedagogical University Bulletin. 2011. Issue 10 (112). P. 24-28

The article considers the conception of actualization of students’ and teachers’ creative potential and explains the way of its implementation in education at the teacher training university and in the system of professional teachers’ development. The author presents diagnostic, educational and recourse system components of actualization of creative potential and analyzes the psychoeducational teachers’ difficulties in the development of creativity and innovation.

Keywords: actualization, creativity, psychoeducational difficulties, conditions of actualization of creative potential.

Chupina Svetlana Vasilyevna HUMAN CAPITAL AND THE MODERN ECONOMY OF RUSSIA // Tomsk State Pedagogical University Bulletin. 2011. Issue 12 (114). P. 71-74

The article discusses the state of human capital in Russia at the present stage, revealed the basic concepts and definitions, we investigate the influence of human factors on the Russian economy, and comparative analysis with other developed countries.

Keywords: human capital, intellectual potential, investment, economic growth