Luzan Svetlana Sergeyevna, Redlikh Sergey Mikhaylovich Gender Socialization and Formation of Professional Orientation of Students in Educational Process of a Higher Educational Institution // Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 118-119

The article deals with the research of the influence of gender socialization in the higher school on the formation of professional orientation of students. The peculiarities of professional orientation of students of humanities and of technical students are investigated in the framework of the research.

Rychkova O. V. The American Press about Industrial Potential of the USSR, 1944–1945. // Tomsk State Pedagogical University Bulletin. 2007. Issue 3 (66). P. 136-140

The article is devoted to the estimation of USSR’ economics by the American press in the final period of the World War II. The reasons of American mass media increased interest in Soviet economics are under consideration, estimations of losses level and rates of industry reconstruction proposed by the columnists of different ideological and political directions are revealed. Besides, the positions of several issues about prospects of American-Soviet two-way relationships are considered.

Nadmidon V. D. Productivity and National Peculiarities of Word Composition in English and Buryat Languages // Tomsk State Pedagogical University Bulletin. 2007. Issue 4 (67). P. 81-84

This article is devoted to Buryat and English composites, which became very productive due to their compressive forms and wide semantics with the development of the society, its social-technical, scientific and economical progress in recent years. Especially they are widely used in terminology in both languages. Also composites in these languages have their own national peculiarities which can be found out by comparing the systems of composition of both languages.

Sizov Valeriy Vladimirovich Innovational Economic Policy: Problems of Forming // Tomsk State Pedagogical University Bulletin. 2007. Issue 9 (72). P. 68-72

The article examines the problems of state industrial policy on the base of innovations. The author gives the analysis of such instruments of transferring industrial policy to innovational rails as state-private partnership, venture and investment capital, special economic areas

Gamayunov N. I., Gamayunov S. N. Osmotic masstransition in peat // Tomsk State Pedagogical University Bulletin. 2008. Issue 4 (78). P. 15-21

The paper represents mechanisms of transition the molecules of the solvent and ions under influence gradient of the pressure, the temperature, concentration of the dissolved salts and electroosmos in peat, as well as accompanying processes of the ion exchange and change the structure of the material

Keywords: Peat deposit, water solution, high molecular substances, mass transit, ion exchange processes, temperature

Zhuravskaya Nina Timofeyevna PEDAGOGICAL MONITORING AND DIAGNOSTICS OF EDUCATIONAL INNOVATIONS IN THE UNIVERSITY // Tomsk State Pedagogical University Bulletin. 2009. Issue 11 (89). P. 61-64

The article contains descriptive analysis of the monitoring and expert estimation and assessment of the innovation activity in high school. It is necessary for Russian high education to set up adequate control on the innovation process to perfect it.

Keywords: innovation activity of institute of high education, pedagogical monitoring, innovations

Sushilova V. I. FEW COMPLEMENT SCHOOLS OF TOMSK REGION: SOCIO-ECONOMIC SURROUNDING, INFRASTRUCTURAL CHARACTERISTICS // Tomsk State Pedagogical University Bulletin. 2009. Issue 12 (90). P. 62-66

The article analyses the specificity of Tomsk regional educational system - few complement educational establishments and their infrastructural characteristics

Keywords: few complement schools, infrastructural characteristics of regional educational systems

Potanina Olga S. CODE-SWITCHING IN EASTERN KHANTY // Tomsk State Pedagogical University Bulletin. 2010. Issue 7 (97). P. 102-106

The paper discusses the cases of code-switching in Eastern Khanty in the context of sociolinguistic situation of its speakers. The author of the paper attempts to distinguish the examples of language contact and language shift in Vasyugan Khanty.

Keywords: Eastern Khanty, language contact, language shift, code-switching

Savintseva Natalya Viktorovna THE INTEGRATION OF E-LEARNING WITH TRADITIONAL TRAINING TOOLS FOR SCHOOL MATHEMATICS // Tomsk State Pedagogical University Bulletin. 2010. Issue 11 (101). P. 147-150

The article is devoted to the approaches to the integration of e-learning with traditional training tools for school Mathematics, based on example of e-educational complex in mathematics for primary school; it describes in detail the structure of electronic complex.

Keywords: school textbook with a new type of computer support, e-education complex in mathematics.

Usmonova Makhina Rustamovna TRAINING OF AGRICULTURAL STUDENTS TO USE INFORMATION TECHNOLOGY IN PROFESSIONAL ACTIVITY BY INFORMATION TECHNOLOGY ELECTIVE COURSES // Tomsk State Pedagogical University Bulletin. 2012. Issue 2 (117). P. 135-138

The article considers the question of information-communication technologies elective courses introduction to students of an agricultural profile as the important component influencing their professional competence. It is offered the elective course “ICT in professional work”, which will acquaint students where and how effectively to use information- communication technologies in professional work.

Keywords: information-communication technologies, agricultural branch, elective course, competence approach, professional work

Arzamastseva Natalya Yuryevna IDENTIFICATION FEATURES OF PHRASEOLOGICAL DOMINANT IN THE SYNONYMIC PARADIGM (BASED ON THE GERMAN LANGUAGE) // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 53-58

The article is devoted to the study of identifi cation strategies of German phraseological units by determining the phraseological dominant. Analysis of the data obtained during the free association experiment allowed identifying the criteria for determining phraseological dominant in the group of phraseological units in the individual voca bulary.

Keywords: phraseological dominant, identifi cation, phraseological synonym, free associative experiment, individual vocabulary

Bykonya Valentina Viktorovna THE FORMATION OF THE PRONOMINAL SYSTEM IN THE SELKUP LANGUAGE // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 65-69

In the article the rendering of the possible way of pronominal system formation in the Selkup language is offered. Interrogative pronouns were historically the names of mythical ancestors. Tabooing of the names caused the use of allegories in form of interrogative, indefi nite, negative pronouns. The substitutes of the names became the key elements of word formation: kaj “duck” (totem); kaj “who”, “what”, “what”; kajdo “why”, “what for”; kajne “nothing”.

Keywords: Selkup language, pronoun, euphemism, spiritual culture

Barysheva Galina Anzelmovna ANALYSIS OF THE ECONOMIC STRUCTURE IN GLOBALIZATION SETTING // Tomsk State Pedagogical University Bulletin. 2012. Issue 12 (127). P. 57-60

In this article the approaches of analysis changing structure in the globalization setting are considered. The priority meaning of sectoral structure of economy is explained. The importance of using cluster approach as main effective tools of structure economic development is underlined.

Keywords: economic structure, sectoral structure, emergence, changing structure, structural crisis, transformation

Larionov Vitaliy Vasilyevich INSTRUCTIONAL TECHNIQUES IN THE PROJECTS OF THE PHYSICS COURSE AT THE UNIVERSITY OF TECHNOLOGY // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 34-37

The author presents some concrete examples of projects on the problem of the surface material of the electric charges in different ways. The basis is the heterogeneity of distribution of charges arising from the friction electrification of various polymeric materials. There are presented some schemes of practical projects. It can be used in specialized schools in the course of electrodynamics.

Keywords: design tasks, electrification by friction, the creation of the charge distribution

Pletneva Lyudmila Mikhailovna ITEMS OF HORSE MUNITION ON THE BASIS OF MATERIALS OF SHELOMOKSK CULTURE (TOMSK TERRITORY NEAR THE OB) // Tomsk State Pedagogical University Bulletin. 2013. Issue 7 (135). P. 101-107

The article deals with items of munition of horse early Scythian time from Tomsk territory near the Ob. As a result of their analysis the author concluded that the horse munition in Tomsk territory near the Ob was similarly spread in the Asian part of the Scythian world.

Keywords: bronze details of horse munition, vorvorki, jewelry of draft, bronze parts of thong

Rosanova Ya. V. TEACHING TO ABSTRACT FOREIGN PROFESSIONALLY-ORIENTED TEXTS ACCORDING TO ACADEMIC STANDARDS BY USING PROJECT METHOD AND E-LEARNING // Tomsk State Pedagogical University Bulletin. 2013. Issue 9 (137). P. 114-118

The article deals with training students of non-linguistic institution to academic norms of abstracting professionally oriented texts with the use of project method and e-learning. It is considered academic norms in abstracting in terms of author’s rights. It is described practical guidelines for abstracting skills development with help of project work. The article is also concerned with the use of electronic educational platform for project work organization as effective instrument to increase students’ motivation.

Keywords: project work, abstracting, e-learning, foreign professionally-oriented texts, academic norms of writing

Atrashenko Aleksandr Nikolaevich TYPIZATION OF REGIONAL EDUCATIONAL SYSTEMS // Tomsk State Pedagogical University Bulletin. 2013. Issue 12 (140). P. 152-157

In the article there are considered questions of typization, which allows taking into account the particularities of the regional educational systems in modeling, development and introduction of federal and regional programs of the development.

Keywords: educational system, typization of educational systems, approaches to typization, modeling of the educational systems

Sharaev Pavel Sergeevich REGIONAL PARLIAMENTARISM: HISTORIOGRAPHY OF THE PROBLEM (1990’S – 2000’S) // Tomsk State Pedagogical University Bulletin. 2014. Issue 3 (144). P. 75-79

The article is devoted to historiography of regional parliamentalism as a new phenomena in Russian Federation political practice. Different scientific fields are being considered, which study parliaments and research centers and address the issues of Russian Federation subject governmental authorities system functioning. The conclusion about level of knowledge of this problem in national historical studies is made.

Keywords: regional parliamentalism, governmental authorities, partition of sovereignty, region, legislature, federal subject, parliament

Sakharova Olga Sergeyevna, Fedorova Irina Aleksandrovna BASIC COMMUNICATION TACTICS IN THE PUBLIC SPEECH OF A FEMALE POLITICAN (BY THE EXAMPLE OF HILLARY CLINTON’S CAMPAIGN SPEECH) // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 39-43

The article aims to clarify the concept of “political discourse”, its definition, structure and its place among other discourse types. Political discourse in this article is considered as a complex of all speech acts used in the political debates, and it can also be interpreted as a complex of rules of social relations which have their own traditions, and have been tested by many years of experience. The article describes politician’s verbal impact on the public from a gender perspective, and characterizes typical traits of a female politician. Verbal impact can include different methods and tactics used by the orators to influence and persuade the audience. However, these influence tactics differ from individual to individual in their effectiveness, as well as across gender. The article presents different types of the communication tactics (contact-establishing tactics, self-presentation tactics, communication tactics, accusation tactics and «play in figures» tactics) by the example of Hilary Clinton’s campaign speech – the Democratic Party’s nominee for President of the Unites States of America in the 2016 election. With the help of these tactics Hilary Clinton has a possibility not only to establish contact with the audience, but also she can influence people’s emotions, feelings, and can induce public to act.

Keywords: political communication, election speech, political discourse, communicative tactics, politician’s speech portrait

Petrova Helena Borisovna PRAGMALINGUISTIC CHARACTERISTICS OF INTERROGATIVE SPEECH ACTS (ON DATA OF AMERICAN ENGLISH) // Tomsk State Pedagogical University Bulletin. 2018. Issue 4 (193). P. 65-69

The article discusses pragmalinguistic peculiarities of interrogatives. These characteristics are analyzed at comparing interrogatives to other speech acts. Interrogatives as speech acts have an illocutionary force and a perlocutionary effect similar to those of directive speech acts. The illocutionary force of interrogatives is connected with communicative manipulation when asking for or checking information by referring to another person. The perlocutionary effect of interrogatives is either this person agrees or does not agree to share information. Directive speech acts are also connected with communicative manipulation and the perlocutionary effect of directive speech acts is either the other person agrees or does not agree to fulfill the action. However, interrogatives differ from other speech acts (directive speech acts including) by their locutionary and propositional characteristics. Interrogatives are constructed in a special way and do not contain reference to the answer. At least these locutionary and propositional characteristics of interrogatives makes it possible to consider interrogatives as a separate group of speech acts. Analysis of interrogative speech acts in contemporary American films show that 70 % of interrogatives are used as direct speech acts, i.e. to ask for information or to check information. One fourth of interrogatives contains second illocutions, in most cases these are reproach, indignation and pleading. Interrogatives as indirect speech acts are used in 20 % of utterances mainly to express suggestions. Rhetorical (false) questions are used only in 10 % of interrogative utterances.

Keywords: pragmalinguistics, speech acts, interrogatives, American English

Marenina Evgeniya Pavlovna, Zhang Tao. PHRASEOLOGICAL UNITS DENOTING AGE IN THE CHINESE LANGUAGE // Tomsk State Pedagogical University Bulletin. 2018. Issue 6 (195). P. 88-91

The paper is devoted to the study of the phraseological units which denote age in the Chinese language. The analysis of such phraseological units is coherent with the main principle of the language athropocentricty when a human being is made a cornerstone of modern linguistic studies and a starting point in analysing the language phenomena. There are a lot of fixed phrases in the Chinese language which are connected with the semantic sphere of age. But nevertheless the analysis of the phraseological units according to different age groups hasn’t been carried out yet. In the present article the author analyses phraseological units which name childhood, adolescence, adulthood and old age. The conclusion is made that there are some characteristics which are peculiar to the Chinese language and Chinese linguo-culture. These peculiarities are determined by the belonging of this national and cultural community to the eastern type of culture. And these distinctive features are expressed in the existence of a large spectrum of phraseological units which denote the age of a person through the whole life span. These phraseological units add expressivenss, figurativeness, profoundness, flexibility to the Chinese language. They express folk wisdom which has been received during the long history of China.

Keywords: age, phraseological units, childhood, adolescence, youth, adulthood, old age

Rezun M. A. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 59-63

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Dmitriyenko Valeriy Aleksandrovich . // Tomsk State Pedagogical University Bulletin. 1998. Issue 2 (5). P. 3-3

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Sysoyeva L. S. Aesthetic Culture at the Modem Upbringing and Education System // Tomsk State Pedagogical University Bulletin. 2002. Issue 4 (32). P. 37-44

The article shows socioculturai conception of modern upbringing in contrast to before existed upbringing practices, independent and applied arts culture realize aesthetic upbringing. Besides modifications of art culture and upbringing models at the postmodern conception are shown.

Novitskaya Irina Vladimirovna Re a Possibility to Use the Stem-Building Suffix -Ein- in the Function of the Definite Article in the Gothic Language // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 50-54

The article analyses a possibility to use the stem-building suffix -ein- in the function of the definite article in the gothic language. This suffix is based on the Indo-European pronominal root that used to have a demonstrative meaning (Jener-Deixis). Further use of the suffix -n- as a marker of relation to something resulted in its development into a marker of a constant, typical feature of a thing or a being that made them definite. The meaning of definiteness expressed by the suffix is revealed if one compares the use of abstract nouns derived from the same root and belonging to different declension types in the gothic language.

Galtsova Natalya Petrovna Innovative Forms for Training of Higher Research Sprcialists within the Institute of Education Theory TSPU // Tomsk State Pedagogical University Bulletin. 2005. Issue 2 (46). P. 163-164

Innovative Forms for Training of Higher Research Sprcialists within the Institute of Education Theory TSPU

Vtorina E. V. Innovative Approaches to the Development of System of Supplementary Education at the University // Tomsk State Pedagogical University Bulletin. 2007. Issue 7 (70). P. 56-61

The article presents the work experience of the department of improvement of professional skills and retraining teachers and lecturers on the basis of competent approach “education on order,” advance education and network cooperation

Zhiginas Natalya Vladimirovna, Sidorenko Yuliya Vladimirovna Professionalization and stabilization of mental health of graduates of pedagogical university as the basis for integration of quality education at the modern period of time // Tomsk State Pedagogical University Bulletin. 2009. Issue 2 (80). P. 128-131

In the article the realized research on the revealing of pedagogical and psychological conditions of formation of educational identity in professionalization and stabilization of mental health of teacher-graduates, existential dialogue as the psychological criterion of readiness for selfdevelopment and innovative activity in the morden conditions of education is discussed. Selfmonitoring in the context of the realized research is considered as the begining of reflection over existential sense of pedagogical profession. Formation of existential dialogue in the structure of educational identity can be organized in the conditions of engineering of educational environment by means of pedagogical training with elements of balintovskiy sessions and gestalt.

Keywords: education, existential pedagogy, management of educational process, quality of education, selfmonitoring, reflection, pedagogical training

Volkov Igor Vyacheslavovich, Volkova Irina Ivanovna THE ANALYSIS OF DISTRIBUTION OF HIGH-MOUNTAINOUS LANDSCAPES OF TEMPERATE AND SUBTROPICAL ZONES OF EURASIA IN THE SYSTEM OF MOUNTAIN ZONALITY // Tomsk State Pedagogical University Bulletin. 2009. Issue 11 (89). P. 161-167

On the analogy of ideal continent concepts, spatial distribution of high-mountainous landscapes of temperate and subtropical zones of Eurasia depending on altitude and climate aridity is analyzed.

Keywords: high-mountain, landscape, vegetation

Shinkareva Nadezhda Alekseyevna PECULIARITIES OF GENDER CULTURE AND LEVELS OF ITS FORMATION OF PUPILS OF CHILDREN’S HOME // Tomsk State Pedagogical University Bulletin. 2010. Issue 10 (100). P. 116-120

In the article the topical problem of formation of gender culture at pupils of children’s home is considered. The collective of authors studying a gender problematic is presented, and also the concept of gender culture its psychological and pedagogical components are determined. On each component techniques, criteria and levels are certain, the analysis of the done work is presented.

Keywords: gender, gender culture, education, formation of bases of gender culture, components, social determination, pupils of children’s home

Obzhorin A. M. THE CONNECTION OF PHYSICAL AND MENTAL ISSUES IN RUSSIAN LITERATURE // Tomsk State Pedagogical University Bulletin. 2011. Issue 3 (105). P. 171-174

The article describes approaches to the connection of mental and physical issues in philosophy, psychology, linguistics and literature. Some examples explain the possibility of physical and spiritual synthesis in Russian literature.

Keywords: mental state of human, the physical state of human, physical and spiritual synthesis, Russian literature

Bolotnova Nina Sergeyevna . // Tomsk State Pedagogical University Bulletin. 2011. Issue 3 (105). P. 175-176

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Makuseva Tatyana Gavrilovna TECHNOLOGICAL APPROACH TO ORGANIZATION OF INDEPENDANT EDUCATION // Tomsk State Pedagogical University Bulletin. 2011. Issue 4 (106). P. 31-34

The article considers the opportunity to institute independant education by the designing of external education pedagogical system. The author describes the technology of external teaching a separate subject which is the procedural subsystem of such a system realized in practice.

Keywords: independant education, external education, the elements of external education, technology of education

Gelfman Emanuila Grigoryevna, Penskaya Yuliya Konstantinovna DEVELOPMENT OF METHODOLOGICAL CULTURE OF FUTURE MATHEMATICS TEACHERS // Tomsk State Pedagogical University Bulletin. 2011. Issue 10 (112). P. 34-37

The article deals with the problem of training future teachers of mathematics. It focuses on the development of methodological culture of the teacher and the skills to design educational texts. The article describes the organization of lessons with students. It contains examples of tasks.

Keywords: methodological culture of teacher, educational text, methodological skills, intellectual education

Chupina Svetlana Vasilyevna HUMAN CAPITAL AND THE MODERN ECONOMY OF RUSSIA // Tomsk State Pedagogical University Bulletin. 2011. Issue 12 (114). P. 71-74

The article discusses the state of human capital in Russia at the present stage, revealed the basic concepts and definitions, we investigate the influence of human factors on the Russian economy, and comparative analysis with other developed countries.

Keywords: human capital, intellectual potential, investment, economic growth

Polishchuk Yuriy Mikhaylovich, Yashchenko Irina Germanovna ANALYSIS OF RELATIONSHIP OF CHANGES OF BIODIVERSITY, OXYGEN CONTENT IN ATMOSPHERE AND MASS OF CARBON-HYDROGEN STRATUM OF LITHOSPHERE IN THE PHANEROZOIC // Tomsk State Pedagogical University Bulletin. 2012. Issue 7 (122). P. 153-156

Relationship between changes of biodiversity with oxygen content in atmosphere and mass of carbon-hydrogen stratum in the Phanerozoic is studied. Dynamics of biodiversity is represented by the cyclical changes of species diversity of sea animals in the Phanerozoic. Information about changes of sea animal biodiversity in the Phanerozoic was taken from Sepkosky database. The relationship between cyclical changes of oxygen content in atmosphere, mass of carbon-hydrogen stratum and changes of sea animal biodiversity in the Phanerozoic is revealed on base of temporal sets analysis of the above mentioned quantities. The revealed relationships were proved by correlation calculations.

Keywords: Phanerozoic, biodiversity, number of sea animals species, oxygen in atmosphere, carbon-hydrogen stratum of lithosphere

Rybaleva Irina Aleksandrovna MANAGEMENT TRAINING OF TEACHERS TO RESEARCH ACTIVITIES IN INNOVATIVE EDUCATIONAL INSTITUTIONS: THE CASE OF MUNICIPAL GYMNASIUM # 45 IN KOMSOMOLSK-ОN-AMUR // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 42-45

The questions of management of formation of teachers’ preparedness for research activities in educational institutions are considered in this article. The author of the article highlights special features of management of teachers’ training for research activities. The idea of joint management to form teachers’ preparedness for research work is considered by the example of joint construction of individual educational policy of teachers. Such activities can be regarded as realization of effective management of teachers’ training for research activities.

Keywords: research activities, preparedness for research activities, management, joint management

Voronina Nataliya Anatolyevna THE DEVELOPMENT OF COMMUNICATIVE RESPONSIBILITY OF STUDENTS OF INSTITUTION OF HIGHER LEARNING AS PEDAGOGICAL PROBLEM // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 99-102

The article is devoted to the development of communicative responsibility of personality as one of major descriptions of professionalism in modern informative-communicative society.

Keywords: informative-communicative society, communication, communicative responsibility

Logvinovich Georgiy Vladimirovich DEVELOPMENT AND FEATURES OF CRISIS IN HIGHER EDUCATION OF THE USSR IN THE 70–80’S OF THE 20TH CENTURY // Tomsk State Pedagogical University Bulletin. 2018. Issue 3 (192). P. 186-193

Сareful study of the rich experience of the Russian and Soviet higher schools is required in modern conditions of reforming the Russian educational system. Such a study will allow to take into account the mistakes of the past and to find the roots of modern problems, and also to formulate the most optimal ways of the current modernization. The need to study the dynamics of the development of the Soviet higher school is due to the scientific and historical relevance of the topic. Analysis of statistical data, archival records management showed that the development of higher education in the USSR in the 1970s and 1980s was ambiguous and contradictory. On the one hand, during this period there is an increase in the quantitative indicators of the output of specialists, the number of higher education institutions is increasing and the number of specialties is expanding. On the other hand, the system of higher education was subordinated to the needs and opportunities of the state planned economy. The state purposefully expanded the training of personnel for the extensive development of production. The growth in the number of specialists with higher education was achieved due to an increase in admission to correspondence and evening departments. Decrease in the financing of education by the end of the 1980s. gradually led to the obsolescence of the material and technical base of universities, to a decrease in prestige, both university professors and graduates who did not find a decent job in their specialty. All this deformed the system of higher education and adversely affected the development of the Soviet state and society.

Keywords: history of higher education, higher school of the USSR, soviet students, higher school teachers, distance learning, work in the specialty

Nikolaeva Anastasiya Vladimirovna, Shaykhutdinova Tatyana Nikolaevna ADVERTISING TEXT AS A SOURСE OF CULTURAL AND LINGUISTIC INFORMATION // Tomsk State Pedagogical University Bulletin. 2018. Issue 8 (197). P. 9-13

Advertising text in English is considered at the intersection of two paradigms: linguistics and cultural studies. The relevance of the article is due to the ability of the advertising text to broadcast not only information about the product or service (price, parameters, benefits), but also about the way of British life and culture, and therefore it can be used in the process of learning language at the university. For example, the focus of our attention was on advertising texts from the magazine “The People’s Friend” – a magazine which is mainly intended for older women and is broadly traditionalist in outlook. Reading advertising texts contributes to the development of the skills of English language learners to decode, correctly interpret the hidden cultural codes in the text, to formulate their attitude to the information contained in the text and adequately use the acquired knowledge in speech. Analysis of several advertising texts revealed the attitude of the British to aging, wills, charity, burial: 1) elderly people’s life should be comfortable with help of the advertised devices (Stairlift, Easy-Air Bath Lift, safety seat); 2) it’s common to make a will and donate to a charity (leave a gift in your will, including World Cancer Research Fund in your Will, Please remember Battersea Dogs and Cats in your Will); 3) it’s common to take care of one’s burial (to plan your funeral, to pay your funeral, in advance); 4) people may be cremated after their death; some people may wear a locket with ashes typically after a funeral ceremony in memory of their loved ones (The locket opens to reveal a vial that can contain ashes as a memorial).

Keywords: text, advertising, commercial, cultural linguistics, cultural and linguistic component of the text, stereotype, tradition

Redaktsiya . // Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 78-78

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Chumakova L. P. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 6-9

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Bordunov V. V., Sitnikov Artur Stepa, Sitnikov V. A., Dmitriyev V. S., Gladyshev G. N., Belyavin M. L., Sobolev I. A., Bordunov S. V. Domestic systems for air cleaning, moistureing freeng of dust and bac-terias // Tomsk State Pedagogical University Bulletin. 2000. Issue 2 (18). P. 54-63

The set of devices for treatment of air against and for various characteristics of its content are designed (purification, moisturing, ionization, filling with medicines, aromatizing fumes, etc). A historical outline of development of biological and technical findings in this field. This information was used for formulating unsolved problems in air purification field

Balkhanov V. A., Daribazaron E. Ch. The problem of Man's Existence and Modern Medicine. // Tomsk State Pedagogical University Bulletin. 2000. Issue 3 (19). P. 35-40

The Problem with Man's health as an important an¬thropological constituent a is being considered in this pa¬per. Modern understanding of Man presents his structure as a golographical element of cosmos, in this way creating a new paradigm of antropocosmism. Metaphysical princi¬ples of medicine form a system which integrates into the analytical pouter of Western and the synthetic one of Eastern medicine. The Individual and his organism contain both his own antonomy and entegrity of the whole being. The problem of physical, spiritual and morat health of Man can be solved on the bases of the above mentioned prin¬ciples.

Sukhanov Vyacheslav Alekseevich Principles of Creation of the Art Reality in I. Brodsky’s Poetry of the 1960-s («I Embraced These Shoulders and Looked…») // Tomsk State Pedagogical University Bulletin. 2004. Issue 3 (40). P. 99-103

When analyzing various levels of I. Brodsky’s poem the codes of translation of the reality in the text and principles of creation of the art reality come to light. Representation about the architectonics of the art thinking of the poet is proved in the article.

Berestneva Olga Grigoryevna, Yampolskaya L. I., Kozlova Natalya Viktorovna Studying of Psychological Features of the Teacher in Practice of Improvement of Professional Skill // Tomsk State Pedagogical University Bulletin. 2005. Issue 1 (45). P. 22-25

In the work the results of studying of individually-typological peculiarities of teachers of Tomsk region are presented. In the research the teachers participated, learnt according to the program of increase of qualification of Federation of internet education in Tomsk regional center. Acquired results make a question about the necessity of studying, elaboration and inculcation of complex of measures for recovery and maintenance of psychological health of a teacher, and also of essential conditions for the increase of professionalism

Shchitova Olga Grigoryevna Regularity of the Semantic Assimilation of Unnative Vocabulary of the Dialect of the Central Ob (on the Material of Tomsk Business Documents of the XVIIth Century) // Tomsk State Pedagogical University Bulletin. 2007. Issue 2 (65). P. 45-52

The author of the article found out the ways of semantic assimilation of borrowings, which were locked in the Tomsk business writing of the XVIIth century: the semantic identity of a borrowing and its foreign prototype, the specialization of lexical meaning of a borrowing, the abstracting of semantics of the lexeme-prototype, allegorical analogical development of the lexical meaning of unnative nomination in language- recipient.

Yatsuga Tatyana Egorovna Regulative Potential of Comparison in Lexical Structure of Z. Gippius Poetic Texts // Tomsk State Pedagogical University Bulletin. 2007. Issue 2 (65). P. 97-103

The article deals with the research of regulative potential of comparison in lexical structure of Z. Gippius poetic texts. In the author’s poetry regulative possibilities of comparative constructions depend on explication of features of fiction realia assimilation in lexical microstructure, their quantity and meaning, predomination of type of notional relations within the frames of comparative construction (intensification, addition, contrast), trope conjugation with the other regulative means in lexical text structure. The comparison in Z. Gippius poetry is examined as dominating regulative means of great importance for verbalization of clue concepts of the author’s poetic concept sphere.

Podgornaya R. A., Robinson B. V. Economic and Social Problems of Oil-and-Gas Producing Regions // Tomsk State Pedagogical University Bulletin. 2007. Issue 9 (72). P. 65-68

By the example of HMD and JND, the article considers and analyzes social and economic interactions that occur in the process of development of oil-and-gas resources. The reasons of the present situation are analyzed and the ways of their solution are proposed

Kollegov Artem Konstantinovich Department of Additional Pedagogical Professions’ Foundation and Development as a Social Phenomenon in Higher Educational Establishments // Tomsk State Pedagogical University Bulletin. 2007. Issue 10 (73). P. 35-40

The article is devoted to the problems of Additional Pedagogical Department’s foundation and development. These departments were a social movement and a powerful resource in upbringing of students all over the country at the beginning of the 60–80-s