Obotnina Ekaterina Vladimirovna, Ivanova Elena Viktorovna PHRASEOLOGICAL SEMANTICS AS A POLYSTRUCTURE // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 71-75

The phraseological meaning is a specific semantic category, characterized by an integral transference of meaning based fully or partially on the meanings of the components of the unit. This results in its complex structure which is of special scientific interest. The article focuses on the components of the phraseological meaning, states their specific features and correlation and offers the methodology of semantic analysis. It is a multistep process that considers all the constituents of the phraseological meaning: motivation, imagery component, inner form, denotative component, connotation and cultural component (studied by A. V. Kunin, V. N. Teliya, N. F. Alefirenko and others). The inner form reveals the way the phraseological meaning is formed and creates phraseological imagery. Motivation is a means of expressing the inner form. Metaphorical, metonymical or metaphtonymical transference of meaning forms the inner form of the unit. Phraseological semantics includes the grammatical meaning and the phraseological meaning proper. We single out several structural models of the latter, based on a number of combinations of the denotative macrocomponent (its identifying and characterizing parts) and stylistic, intensive, emotional and/or evaluative components of connotation. The cultural component can be a part of either denotation or connotation or both. The results can be applied in studying semantic peculiarities of different groups of phraseological units, with reference to their national specificity.

Keywords: semantics, phraseological unit, phraseological meaning, motivation, imagery component, inner from, connotation

Lysenko G. V. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 29-35

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Surovtsova M. N. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 34-37

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Churikov V. A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 55-55

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Kiseleva Olga Ivanovna The Development of Communicative Potential of a Person as Basis of Children's Positive Socialization under the Conditions of Continuing Education (to the Foundation of the Pedagogical Experiment) // Tomsk State Pedagogical University Bulletin. 2003. Issue 2 (34). P. 39-47

The article is devoted to the critical theme of research. The author considers the aspect devoted to the formation of children's abilities and skills in speech communication as well as development of their communicative activity. Accord¬ing to the author's opinion these realities make the basis for the personality's universal education and later on give op¬portunities to realize creative potential of the personality.

Keywords: -

Kryuchkova Olga Yuryevna COMMUNICATIVE CONDITIONALITY OF WORD-FORMATION PROCESSES // Tomsk State Pedagogical University Bulletin. 2006. Issue 5 (56). P. 17-21

The article deals with the different types of communicative conditionality of word-formation processes: the correlation of word-formation with the formal aspects of textual structure and the conceptual development of national discourse.

Nikitina I. A. Evolution of International Initiatives of Crime Income Resistance // Tomsk State Pedagogical University Bulletin. 2006. Issue 11 (62). P. 52-54

They pay great attention to the establishment of the origin of funds invested in business in countries the market economy. Successful resistance to the legalizing of can only be achieved both on national and international levels.

Vtorina E. V. Innovative Approaches to the Development of System of Supplementary Education at the University // Tomsk State Pedagogical University Bulletin. 2007. Issue 7 (70). P. 56-61

The article presents the work experience of the department of improvement of professional skills and retraining teachers and lecturers on the basis of competent approach “education on order,” advance education and network cooperation

Disko L. G., Ponomarev Vasiliy Viktorovich, Struchkov Vladimir Ilich RECREATIONAL TECHNOLOGY IN HEALTH MAINTENANCE OF THE WOMEN RESIDING IN THE NORTHERN REGIONS OF THE EASTERN SIBERIA // Tomsk State Pedagogical University Bulletin. 2009. Issue 6 (84). P. 59-63

Person’s health is now moving to the forefront of the national idea, which is reflected in the Russian Federation National Security Concept and other documents. Health promotion and maintenance of the women, living in the conditions of the northern regions is assuming great importance.

Keywords: recreational technology, physical development, 30–40 year old women, correction, up-to-date physical exercises, health, northern region, fitness

Voyteshonok Svetlana Viktorovna MODEL OF TRAINING OF STUDENTS-PHILOLOGISTS TO PREPARATION AND TO USE OF THE ACCOMPANYING MONOLOGUE IN PROFESSIONAL WORK // Tomsk State Pedagogical University Bulletin. 2009. Issue 10 (88). P. 117-121

In article the possible course of employment on which the future teachers-language and literature teachers can get the communicatively-methodical abilities necessary for preparation and use of an accompanying monologue - a genre version of polycode speech of the teacher which contains inter-pretatsiju the basic source of the information (an evident tutorial) is characterised, creates conditions for the most effective perception of semiotics differently-native phenomena, and also promotes informative activity and samostoja-telnosti pupils in development of the polycode information of a lesson.

Keywords: Russian, training, a speech genre, presentation, on-likodovyj the text, a lesson, background knowledge

Nikulshin Sergey Maevich FORMATION OF PROFESSIONAL COMPETENCE OF TEACHERS IN RURAL UNGRADED SECONDARY INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2009. Issue 12 (90). P. 11-18

A concept of professional competence, summarized the experience of the Institute for Advanced Studies on preparation of trainers to organize professional development of teachers MKSH standards-based general education of the second generation.

Keywords: teacher'sprofessional competence, competence-oriented standards of education

Genvareva Julija Anatol'evna, Levchenko D. V. THE PEDAGOGICAL POTENTIAL DEVELOPMENT OF A FAMILY AS THE FACTOR OF A TEENAGER'S SELF-REALIZATION // Tomsk State Pedagogical University Bulletin. 2010. Issue 2 (92). P. 89-92

The article reveals the peculiarities of pedagogical potential development of a family in the aspect of a teenager‘s self-realization through the parents including in the active forms of interaction with an educational institution.

Keywords: a pedagogical potential, the interaction of family and school, the work with the parents, the teenager upbringing, the self-realization of personality

Gostishcheva M. V., Inisheva Lidiya Ivanovna, Shchegolikhina A. I. FEATURES OF ORGANIC MATTER OF PEAT SOILS OF MIRE TAGAN TOMSK REGION // Tomsk State Pedagogical University Bulletin. 2010. Issue 3 (93). P. 114-119

It is presented results of research of molecular-mass distribution humic acids in peat soils dranned and used in agricultural production. The influence of the drainages on processes of organic matter transformations in upper layer dranned peat soil-unrepresentative for peat soils oxidation-reduction conditions and raised biological activity that is reflected on structure of humic acids.

Keywords: organic matter, drained peat soils, humic acids, factional and group composition of the peat soil, paramagnetic centers, transformation, mineralization

Matveev Dmitriy Mikhaylovich ACADEMICIAN V. E. ZUEV (1925–2003) – FOUNDER OF TOMSK SCIENTIFIC CENTER OF SIBERIAN DEPARTMENT OF THE RUSSIAN ACADEMY OF SCIENCES // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 64-70

The article describes the activity of an outstanding scientist, academician of the Russian Academy of Sciences, the founder of Tomsk academic science – V. E. Zuev. Author accents the questions, connected with preparatory work of foundation of the first academic institute and formation of the structure of Tomsk scientific center of Siberian department of the Russian Academy of Sciences. He also shows the significant role of the scientist in establishment of the network of research institutions in Tomsk city, gives the main data of life history of V. E. Zuev.

Keywords: academician, V. E. Zuev, institute, science, research, scientific center, Tomsk State University, scientist, laboratory

Shinkareva Nadezhda Alekseyevna PECULIARITIES OF GENDER CULTURE AND LEVELS OF ITS FORMATION OF PUPILS OF CHILDREN’S HOME // Tomsk State Pedagogical University Bulletin. 2010. Issue 10 (100). P. 116-120

In the article the topical problem of formation of gender culture at pupils of children’s home is considered. The collective of authors studying a gender problematic is presented, and also the concept of gender culture its psychological and pedagogical components are determined. On each component techniques, criteria and levels are certain, the analysis of the done work is presented.

Keywords: gender, gender culture, education, formation of bases of gender culture, components, social determination, pupils of children’s home

Bolotnova Nina Sergeyevna . // Tomsk State Pedagogical University Bulletin. 2011. Issue 3 (105). P. 175-176

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Gorbach Natalya Andreyevna, Fomina Natalya Aleksandrovna, Zorina Ekaterina Vyacheslavovna EXPERT ESTIMATION OF SYSTEM OF THE ORGANIZATION POSTGRADUATE TRAINING OF NURSING PERSONNEL // Tomsk State Pedagogical University Bulletin. 2011. Issue 4 (106). P. 103-107

New medical technologies and the modern development of medical science determine the need for systematic post-graduate training. So far there are no science-based methods of continuous medical education implementation. Moreover, the motivation of nursing staff in systematic professional development is not explored. In the article the opinion of experts concerning independent formation on a speciality of average medical workers and the motivation analysis to regular improvement of professional skill is presented.

Keywords: average medical staff, post-graduate training, system, motivation

Kaminskiy Petr Petrovich ETHICAL AND AESTHETICAL ISSUES IN ESSAYS BY V. ASTAFIEV AND S. ZALYGIN // Tomsk State Pedagogical University Bulletin. 2011. Issue 11 (113). P. 175-179

The article considers the valuable representations about the art expressed in the essays by V. Astafiev and S. Zalygin. It is shown, that the aesthetics of both writers is determined by ethics – the ethics determines the representations about the nature of creativity and about mission of the writer. It is found out, that the essays of two writers comprises understanding of the literature as a tool of life and man’s cognition, that is as phenomenon of an aesthetic character; the idea of life cognoscibility determines the realistic principles of V. Astafiev and S. Zalygin’s V.P. Astafiev, S.P. Zalygin, publicism, aesthetics, ethicsaesthetic thinking.

Keywords: V.P. Astafiev, S.P. Zalygin, publicism, aesthetics, ethics

Iskenderova Nushaba Ramiz ABOUT BASIC LINGUISTIC AND STYLE FEATURES OF THE AZERBAIJAN NURSERY POETRY (DATA OF 1980–2000S) // Tomsk State Pedagogical University Bulletin. 2012. Issue 3 (118). P. 218-220

In the article the basic linguistic and style problems of the Azerbaijan nursery poetry written within last years have been investigated, basic results have been shown. The results show that in the new time Azerbaijan nursery poetry which has become rich as from subject – ideological point of view, from linguistic and style point of view has attained semantic shades. A number of features have been defined on the basic of creative work of the prominent nursery poets of Azerbaijan ( I. Tapdig, T. Elchin, M. Aslan and others).

Keywords: nursery poetry, linguistic and style problems, subject-ideological point of view, semantic shades, creative work

Pronin Viktor Vladimirovich, Revyakin Yuriy Terentyevich, Sitnikov Artur Stepa PROFESSIONAL FOOTBALL AS A CULTURAL PHENOMENON OF MODERN SOCIETY // Tomsk State Pedagogical University Bulletin. 2012. Issue 4 (119). P. 239-243

In the article an attempt to identifi cation of modern football in the process of competitive activity in all its diversity from professional from professional sports management to intra football and by football segments of mass culture, in which fans are an integral and inseparable part of it. The authors consider sub-cultural phenomenon – constructive support – as a tool for positive infl uence of fan’s support on emulative results directly during a football match. In this case the set of identifi ed components of the sports process creates a new mechanism for its stakeholders

Keywords: mass culture, football and by-football subcultures, a constructive support, complex modeling sociocultural objects and relations, stakeholders of modern sports process

Valiyeva Zema Irakliyevna FEATURES OF RUSSIAN-OSSETIAN BILINGUALISM IN THE REPUBLIC OF NORTH OSSETIA – ALANIA // Tomsk State Pedagogical University Bulletin. 2012. Issue 5 (120). P. 116-119

The article presents features of functioning and development of bilingualism in the Republic of North Ossetia – Alania. It shows the differentiation of the language situation in urban and rural areas based on the pilot study summarizes the various approaches to Ossetian speaking in bilingualism.

Keywords: bilingualism, language environment, Ossetian language, especially in speaking, English-language situation, Ossetian bilingualism

Skrylev Aleksey Anatolyevich WINTER DAMAGING PLANTS PEARS AND THE POSSIBILITY OF THEIR PREVENTION // Tomsk State Pedagogical University Bulletin. 2012. Issue 7 (122). P. 157-159

The article presents results of studies application of foliar fertilizing pears in plantations for the period 2007–2010, as a way of increasing plant resistance to negative weather conditions.

Keywords: pear, damaging factors, immunocorrectors, tank mixture

Burmistrova Svetlana Vladimirovna SEMANTICS OF THE MATERIAL WORLD IN THE PROSE BY A. Y. PANAEVA // Tomsk State Pedagogical University Bulletin. 2012. Issue 9 (124). P. 127-132

The article presents the research of the A. Panaeva’s prose from the point of view of the artistic space and its content. The research of the think-world semantics and the artistic space modeling methods allow specify the author’s world picture and her creative method.

Keywords: Women’s prose, gender, artistic space, mean, Panaeva, poetics, artistic concepts

Fayzullayeva Elena Dmitrievna THE INFLUENCE OF THE EDUCATIONAL ENVIRONMENT ON THE FORMATION OF THE SENSE CONSCIOUSNESS AT THE EARLY STAGE OF THE ONTOGENESIS // Tomsk State Pedagogical University Bulletin. 2013. Issue 6 (134). P. 157-163

The question of the influence of the type of educational environment on the formation of the sense consciousness is discussed in the article. One of the important characteristics of the educational environment is the type of the interaction between a child and an adult such as “closed”, “open”, or “mixed”. It is shown that the type of educational environment influences the formation of few personal characteristics among children (perception of situations, evaluation of others’ behaviour, ability to discuss situations, decentration, and readiness for interactions). “Openess” is an important characteristic of the environment.

Keywords: educational environment, communicative space, openness, sense consciousness, solving “sense problems“

Yakhontov Sergey Vladislavovich, Aleksandrova E. A., Koshkareva G. M., Nizkodubova Svetlana Vasilyevna, Lasukova Tatyana Viktorovna EFFICIENCY OF THE LYMPHATIC DRAINAGE MASSAGE AS REHABILITATION MEANS IN SKIING // Tomsk State Pedagogical University Bulletin. 2013. Issue 12 (140). P. 210-214

Efficiency of the lymphatic drainage massage of the lower limbs in comparison with a classical massage is studied in the article. A greater reduction effect of a lymphatic drainage massage in a pre-contest period of skiers is revealed.

Keywords: rehabilitation means, lymphatic drainage massage, skiing

Anisimova Natalia Jur'evna PATIENTS WITH DENTOPHOBIA AT DENTAL APPOINTMENT // Tomsk State Pedagogical University Bulletin. 2014. Issue 5 (146). P. 123-128

Use of the method of motivational interviewing for dental examination can reduce the fear and anxiety of patients during several visits to 33,7 % ± 0,18, which can significantly reduce the risk of emergency conditions during the interventions and commitment form in patients dental treatment.

Keywords: motivational interviewing, emotional strain before dental appointment, situational uneasiness

Meshcheryakova Tamara Vladimirovna PRINCIPLE OF RESPECT FOR PATIENT'S AUTONOMY IN DIFFERENT CULTURAL CONTEXTS // Tomsk State Pedagogical University Bulletin. 2014. Issue 7 (148). P. 45-52

In the article results of research of different kinds of patient's autonomy in regard of definite cultures are reflected. Research have been conducted under support of RFH (project № 12-03-00198 “Bioethics as a Phenomenon of Selfconsciousness of Modern Culture”).

Keywords: bioethics, autonomy of the patient, Confucian ethics, paternalism

Rezun M. A. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 59-63

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Sokolova E. N. Development of Specialists* Morality for Professional Pedagogical Activity // Tomsk State Pedagogical University Bulletin. 2003. Issue 3 (35). P. 42-46

The article is devoted to some aspects of profes¬sional self-determination that is connected with edu¬cation of personality in conformity with the requirements of the contemporary development of the society. In the article the author makes an attempt to represent the structure of morality and the peculiarities of its trai¬ning.

Vatutina E. N. Fairy-tale Allusions and their Use in English Literature // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 62-64

The article treats some peculiarities of the use of fairytale allusions which have become an integral part of English-speaking literature.

Polyakova Natalya Vladimirovna Some Peculiarities of the «Own/Strange» in Selkup Culture // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 74-78

The article considers peculiarities of objectivation of one of universal concepts – the concept «Own/Strange» in Selkup culture in comparison with Indo-European and, particularly, Russian culture.

Sukhanov Vyacheslav Alekseevich Principles of Creation of the Art Reality in I. Brodsky’s Poetry of the 1960-s («I Embraced These Shoulders and Looked…») // Tomsk State Pedagogical University Bulletin. 2004. Issue 3 (40). P. 99-103

When analyzing various levels of I. Brodsky’s poem the codes of translation of the reality in the text and principles of creation of the art reality come to light. Representation about the architectonics of the art thinking of the poet is proved in the article.

Idrisov Farit Fatykhovich, Rustamov M. R. Statistic Model of Periodicity of the Internal-Firm Audit // Tomsk State Pedagogical University Bulletin. 2005. Issue 5 (49). P. 72-74

Auditing financial results is one of the most important conditions of the successful enterprise activity. The authors of the article consider the task of estimating periodicity such procedure using rule minimization of Bayesian risk.

Tyukova I. N. “MAXIMS” OF B. PASTERNAK: INDIVIDUAL COMMUNICATIVE “UNIVERSALITIES” // Tomsk State Pedagogical University Bulletin. 2006. Issue 5 (56). P. 113-118

The work relates to communicative stylistics of text and devoted to the problem of effectiveness of author and reader communication. In the article we research individual communicative “universalities” – “maxims” of B. Pasternak, which are regarded as individual (typical for the author) constructive principles of text building. The “maxims” analysis and their description are realized with the help of “testing standard” and common rules of verbal-fiction text building.

Andreyeva T. L. Semantic Analysis of the Phraseological Unit High Church // Tomsk State Pedagogical University Bulletin. 2006. Issue 9 (60). P. 9-13

The article deals with the analysis of the phraseological unit High Church. On the basis of the contextual usage of the unit the author distinguishes its meanings into four groups depending on the common theme and, thus comes to conclusion that the phraseological unit High Church has a complex structure, which potential combines a lot of constituents.

Luzan Svetlana Sergeyevna, Redlikh Sergey Mikhaylovich Gender Socialization and Formation of Professional Orientation of Students in Educational Process of a Higher Educational Institution // Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 118-119

The article deals with the research of the influence of gender socialization in the higher school on the formation of professional orientation of students. The peculiarities of professional orientation of students of humanities and of technical students are investigated in the framework of the research.

Rostovtsev A. N., Sokolova E. M. Technological Education as the Most Practicable Way to Compensate the Children Speech Pathology // Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 121-123

The technological education of the junior schoolchildren with the speech pathology is analyzed in the article. The theoretical statements and the results of the research confirm the influence of the technological education on the development of the functional abilities of the children. The research reveals the essence of the concept «compensation», its kinds and the necessity of the programme «Technology» for the junior schoolchildren with the speech defects.

Obukhov Valeriy Vladimirovich, Voytekhovskaya Marina Petrovna, Chervonnyy Mikhail Aleksandrovich OBJECTIVES PEDAGOGICAL UNIVERSITIES TO ADDRESS UNGRADED SCHOOLS (UGSH) // Tomsk State Pedagogical University Bulletin. 2009. Issue 12 (90). P. 7-10

Reveal current staffing problems in rural ungraded schools, and suggests ways to address them in a scientific and institutional capacity of pedagogical universities as centers for training, retraining and educational staff. Offered as traditional forms of further education teachers, and innovation - training tutors of distance education professionals UGSH and resource centers of distance education.

Keywords: education, ungraded school, state educational policy, teachers extended education, online education tutor

Potanina Olga S. CODE-SWITCHING IN EASTERN KHANTY // Tomsk State Pedagogical University Bulletin. 2010. Issue 7 (97). P. 102-106

The paper discusses the cases of code-switching in Eastern Khanty in the context of sociolinguistic situation of its speakers. The author of the paper attempts to distinguish the examples of language contact and language shift in Vasyugan Khanty.

Keywords: Eastern Khanty, language contact, language shift, code-switching

Shilin Artem Leonidovich INVESTIGATION OF STUDENT MORAL BEHAVIOR ON THE BASE OF DIFFERENT METHODOLOGICAL APPROACHES // Tomsk State Pedagogical University Bulletin. 2011. Issue 2 (104). P. 12-14

This article discusses the problem of moral education of children, in the context of modern educational system and the various scientific and methodological approaches to the issues of morality.

Keywords: moral, breeding, methodological approach, humanity, paradigm of education.

Kadolo Tatyana Aleksandrovna THE ANALYSIS OF EMOTIONAL COLOURING OF NAMES OF CITY TRADING OBJECTS (DATA OF EMPORONYMS OF ABAKAN) // Tomsk State Pedagogical University Bulletin. 2011. Issue 3 (105). P. 10-15

The article presents the analysis of emotional colouring of urbanonyms (emporonyms) for what associative experiment and the phonosemantic analysis of names was conducted. As the result, words with the positive and negative connotation influencing perception of names by recipients-consumers have been revealed.

Keywords: psycholinguistics, phonosemantics, emporonyms, associative experiment, connotative meaning

Gelfman Emanuila Grigoryevna, Penskaya Yuliya Konstantinovna DEVELOPMENT OF METHODOLOGICAL CULTURE OF FUTURE MATHEMATICS TEACHERS // Tomsk State Pedagogical University Bulletin. 2011. Issue 10 (112). P. 34-37

The article deals with the problem of training future teachers of mathematics. It focuses on the development of methodological culture of the teacher and the skills to design educational texts. The article describes the organization of lessons with students. It contains examples of tasks.

Keywords: methodological culture of teacher, educational text, methodological skills, intellectual education

Stepanov Alexander Anatolevich METAPHORS OF BIRTH IN THE CONCEPTS OF SCIENTIFIC-TECHNICAL CREATIVITY // Tomsk State Pedagogical University Bulletin. 2012. Issue 4 (119). P. 221-225

The article contains analysis of the concepts of scientifi c-technical creativity to identify them in the metaphors of biological birth. The author argues that in the concepts of scientifi c-technical creativity elements are borrowed from an archaic understanding of how new biological birth. He attributes these elements as heritability, properties responsible for the creation of the creator, the impact of sociality and the periodicity of the creative process.

Keywords: scientifi c-technical creativity, metaphors, the birth process

Vasilchenko Liliya Suleymanovna MULTICULTURAL DEVELOPING ENVIRONMENT OF THE MUSEUM OF A KINDERGARTEN AS A CONDITION OF SOCIAL AND CULTURAL DEVELOPMENT OF PRE-SCHOOL CHILDREN // Tomsk State Pedagogical University Bulletin. 2012. Issue 9 (124). P. 197-202

This article discusses multicultural developing environment of the museum of a kindergarten on the basis of the spiritual culture of his people and cultures of ethnic group of children as a condition of social and cultural development of pre-school age children.

Keywords: environment, developing environment, multicultural – developing environment, multicultural developing environment of the museum of a kindergarten, museum education, socio-cultural development of children under school age.

Stepanov Viktor Ivanovich THE ROLE OF THE COURSES “COMPUTER SCIENCE” AND “LAW COMPUTER SCIENCE” IN THE DEVELOPMENT OF LEGAL COMRUTERIZATION OF SOCIETV // Tomsk State Pedagogical University Bulletin. 2012. Issue 11 (126). P. 15-19

The article raises the problems of legal computerization in the conditions of forming common legal information space in Russia, which provides all sections of society and each individual citizen with legal information. It is noted that legal computerization opens new possibilities for improving the organization of legal activity. The data of sociological research done by the author, show that the new information technologies based on the use of personal computers and telecommunication means are not applied in modern legal practice in time. It is also noted that the solution of these problems can be achieved on the basis of information orientation of higher law education, multilevel and multicomponent system of training specialists according to information culture model. This model reveals the role of the disciplines “Computer Science” and “Law Computer Science” due to which new forms of training are developed and trends to forming open education, using new technical devices and improving methods of teaching are secured.

Keywords: education: higher education: computer education: computerization: private educational institution

Barysheva Galina Anzelmovna ANALYSIS OF THE ECONOMIC STRUCTURE IN GLOBALIZATION SETTING // Tomsk State Pedagogical University Bulletin. 2012. Issue 12 (127). P. 57-60

In this article the approaches of analysis changing structure in the globalization setting are considered. The priority meaning of sectoral structure of economy is explained. The importance of using cluster approach as main effective tools of structure economic development is underlined.

Keywords: economic structure, sectoral structure, emergence, changing structure, structural crisis, transformation

Galashova Nataliya Borisovna, Kamarova N. A., Chernykh Elena Ivanovna NON-STANDARD FORMS OF ADVERTISING EXPOSURE: MARKETING EFFECT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 63-68

The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other.

Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion

Bartsaeva Elena Vasilyevna TO THE QUESTION ABOUT THE PEDAGOGICAL CONDITIONS OF ADAPTATION OF PRESCHOOL CHILDREN IN INSTITUTIONS OF ADDITIONAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2017. Issue 5 (182). P. 156-159

The article presents a theoretical analysis of the literature on the problem of studying of pedagogical conditions of adaptation of children in institutions of additional education, which allowed us to determine the key concepts of the study: «additional education», «organization of additional education», «structure adaptation», «conditions», «pedagogical conditions». Identified the relevance and importance of additional education in the adaptation of children of preschool age. Disclosed components of the adaptation of children of this age: personal (self-esteem, confidence, emotional well-being), communication (ability to listen, to empathize, to assess themselves and others, to work in a group of peers, to communicate with seniors, to help others, to explain and prove their own opinion, activity (motivation, activity, curiosity), cognitive (basic beliefs about themselves, about other people and the world, elementary grammar, elementary mathematical representations) components. Justified pedagogical conditions of adaptation of preschool children in the organizations of additional education (the creation of the developing environment: spatial, educational, developmental, subjective; the organization of pedagogical support of adaptation of children, involving the implementation of phases: diagnostic, search, advisory-projective, active, reflective stages; interaction of subjects of education, defined as a joint activity of specialists, teachers, parents, aimed at enabling the child to the environment of supplementary education organizations; individual and differentiated approach to children, determining individual help to each child, taking into account his features and abilities in different situations in the learning process, as well as work in the group of children in which through the selection of content, forms, methods, rates and norms of education are optimal conditions for studying of each child).

Keywords: pedagogical conditions, preschool children, supplementary education, institutions of supplementary education, adaptation

Kuryanovich Anna Vladimirovna TO THE QUESTION OF INTERPRETATION AND USE OF RUSSIAN JARGON LEXICON BY CHINESE INOPHONES // Tomsk State Pedagogical University Bulletin. 2018. Issue 2 (191). P. 80-86

The article deals with the advisability of using Russian slang units in the speech of native speakers with the aim of realizing successful interpersonal and social communication with native language persons. A full understanding and mastering of the lingo stratum of the language is necessary for entry into the Russian youth communicative space and for the implementation of the strategy of linguistic self-identification and adaptation in foreign-language space with active interaction with native speakers of language and culture, especially young ones. Jargonisms are defined as nonliterary lexical units with significant functional potential realized in the course of independent attempts to interpret their semantics by secondary linguistic personalities in the context of their existing background linguocultural information, as well as in situations related to the use of jargon in their own speech in the process of interaction with Russians carriers. The creation of background information is facilitated by the regular demonstration of videos from various Russian youth shows and television series on Chinese websites. Acquaintance with these video materials determines the penetration of Chinese carriers of Russian jargon, especially those used by young people. The factors that determine the cases of inadequate interpretation by foreigners of the semantics of Russian jargon and the features of their functioning in everyday communication are analyzed. Among them are the following: differences in the culture and mentality of the Russian and Chinese peoples, the inadequacy of the lexicographic base, and a small number of actual educational materials that meet the modern educational requirements, and the lack of systematic knowledge of the specifics of the slang stratum among most inophones and its place in the structure of the national language. Emphasizes the idea of the need for the formation of foreigners’ notions about the criteria for the admissibility of the use of jargon in a speech, taking into account the moral and ethical norms existing in the society, which are actualized within the framework of intercultural communication.

Keywords: jargon, youth jargon, jargonism, Russian slang vocabulary, the Chinese language, inophone, secondary linguistic personality, language competence

Krivykh S. V. The category «development» in relation to the goal and contents of education // Tomsk State Pedagogical University Bulletin. 2000. Issue 8 (24). P. 3-9

The realization of the modern concept of education demands the new approaches to organization of educa¬tional process, to the contents of educational disciplines and educational areas, and also to preparation of the teacher for school of a new type. One of such approaches we connect to use of such integrated discipline as antro-poe'cology. Antropoecology - integrated discipline studying, how at all stages of life the man builds the ability to live in interac¬tion with a nature, society and culture, what factors deter¬mine quality of life, what are necessary conditions for re¬alization valuable installations of the person, what difficul¬ties thus should be overcome. Antropoecological the ap¬proach to the decision of educational tasks recognizes that the man himself is a maximum value and measure of ef¬fectiveness of a civilization as way of organization of life of the people and their communities.