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ONOMATOPOEIA AS AN EXPRESSIVE MEANS OF THE ADVERTISING TEXTS (ON THE BASIS OF THE ENGLISH AND GERMAN ADVERTISING TEXTS) // Tomsk State Pedagogical University Bulletin. 2017. Issue 3 (180). P. 68-74

The theoretical part of the article dwells upon onomatopoeia as a lexical expressive means employed in the advert, the principles of referring a word to the onomatopoetic class of words (for example, the etymological label “imitative” in English and “lautmalende” in German), the classification of the onomatopoetic words in accordance with the source of the sound, as well as the reasons for using the words of the imitative origin by the copywriters. Due to the above said the practical part of the article consists of the adverts (both in English and German) containing the examples of onomatopoetic words used as notional parts of speech. The analysis (comparative in character) being made, it’s possible to conclude that the words of onomatopoetic origin function mostly as nouns in English, and verbs in German. Their principle roles in the texts are as follows: 1) to create an attractive acoustic image of a product; 2) to attract recipient’s attention to the specific characteristics of a product; 3) to single out the product from a range of similar goods, thus making it more effective for memorizing the brand by rhyming echo-phrases; 4) to increase the general expressiveness and emotional impact of the text; 5) to make it less formal and more laconic. Exclamatory interjections are also used in an advertising text making the latter not only less formal, more comprehensible for an average customer but also more compact and economically effective.

Keywords: onomatopoeia, an imitative origin of the word, lexical expressive means, advertisement

ONOMATOPOETIC CLASS OF WORDS IN LEXICAL SYSTEMS OF UNRELATED LANGUAGES (GERMAN AND TATAR) // Tomsk State Pedagogical University Bulletin. 2018. Issue 4 (193). P. 90-95

The article deals with the semantic features of onomatopoeic words in German and Tatar languages in comparative terms. The aim of the research was to identify the similarities, differences and features in the words under analysis. In each language there are certain features in the perception of sounds. In both languages there are not only onomatopoeia but also the onomatopoeic nouns, verbs, adjectives and adverbs, which are an onomatopoetic vocabulary of each language. It is a universal vocabulary that has much in common even in unrelated languages. Separately is analyzed a group of onomatopoeic nouns, which represent the names of insects, birds and animals in both languages and the principles of their nomination in the Tatar language. In German, these words are non-productive while in Tatar it is the result of word-formation processes. The classification of verbs of sound according to their denotative content takes into account the peculiarities of both languages. Many onomatopoeic verbs are multivalued and can be assigned to several groups at once. Functional possibilities of onomatopoetic lexicon of both languages are considered as well – children’s language, proverbs and set phrases – characteristic of all languages and most vividly reflecting the national identity of the language. Knowledge of these functions is necessary to exclude communicative failures.

Keywords: onomatopoeia, an imitative origin of the word, lexical expressive means, semantics, verbs of sound

ONOMATOPOEIC VERBS IN GERMAN LANGUAGE AND THEIR FUNCTIONAL FEATURES // Tomsk State Pedagogical University Bulletin. 2019. Issue 7 (204). P. 105-114

Introduction. The article deals with the onomatopoeic verbs of the German language and the peculiarities of their functioning in the texts of various genres: in colloquial speech, in literary and journalistic texts, in newspaper and magazine periodicals, and in German-language chats. The purpose of the study was to determine the frequency and originality of the use of onomatopoetic verbs. Material and methods. The theoretical part of the paper presents the classification of verbs selected for the study. The basis of the classification was the systemic dictionary by L.M. Vasilyev compiled on the material of the Russian language. The authors applied this principle of systematization to the material of the German language and supplemented the existing classification taking into account the examples selected for the analysis. The material for the study includes 161 sentences from fiction, journalist and German-language chats using onomatopoeic verbs. Results and discussion. To confirm the sound nature of this group of words, the article presents the etymology and meaning of the analyzed verbs in monolingual dictionaries. This group of words in German is quite numerous due to the presence of sound in the commission of almost any action. Many onomatopoeic verbs are characterized by polysemy associated with many associations of the same word in the minds of native speakers. The words of this group can have emotional, evaluative (both positive and negative) expressive and stylistic components of meaning. Conclusion. The article shows how actively and diversely the onomatopoeic verbs are used by the authors due to their expressiveness and emotionality, the ability to have a certain impact on the listener or reader. The results of solving the problem determine the theoretical significance. The study contributes to the development of the theory of functioning of onomatopoeic verbs. The practical value of the study is the ability to use the results of the study in the development of lecture courses and seminars on Lexicology, Stylistics and Text analysis in the course of modern German. Thus, the results of the study confirmed the authors’ assumption about the possible diversity of the functioning of onomatopoetic verbs in the texts of various genres.

Keywords: onomatopoeia, onomatopoeic verbs, lexical expressive means, semantics, verbs of sounding

STRUCTURAL AND SEMANTIC FEATURES OF COMPOUND WORDS WITH THE KATZE COMPONENT IN GERMAN LANGUAGE // Tomsk State Pedagogical University Bulletin. 2021. Issue 1 (213). P. 35-42

Introduction. The article deals with the German compound nouns with the Katze / Kater component as well as adjectives and verbs with the component, a large number of which confirm the productivity of the German word composition. The purpose of the study was to determine the peculiarities of the semantics of the zoonym Katze in the composition of compound words, to identify the structural composition and thematic groups of compound words with the named component, which also gives an idea of the derivational features of the language. Material and methods. It is necessary to classify the vocabulary composition of the language to facilitate the study of it. The zoonym Katze / Kater is the center of meaning of the thematic groups of compound words studied by us. To confirm the undeniable productivity of word composition in the German language, there were selected 172 compound nouns with the Katze component and seven lexical units with the Kater component as material, this component is a definitive word of the 152 words where together with the 20 words with this component is viewed as a defining word. In addition to this group of words, adjectives with the indicated component (17 words) and 3 verbs are studied. Metaphorical and metonymic transfer are the nominal features of the studied compound words; the main feature of such names is their semantic bi-planarity, i.e. «Game» of figurative and literal meanings of the word. Results and discussion. The article shows how active the Katze / Kater is as a component of German compound words. According to their structure, the lexemes selected for the study can be divided into 7 thematic groups, and into 9 according to their meaning. The theoretical significance is determined by the results of solving the problem. The research contributes to the development of the theory of word formation and semantics. The practical value of the research is determined by the possibility of using the research results in the development of lecture courses and seminars on Lexicology and History of the German language, Translation theory. Conclusion. Thus, the results of the study confirmed the authors’ assumption that thematic groups of compound words with the Katze / Kater component express a direct relationship to extralinguistic reality.

Keywords: compound word, nominational feature, zoonym, phytonym, metaphorical and metonymic transfer