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PROVERB AS A MEANS OF VERBALIZATION OF ETHNOCONCEPTS (ON THE BASIS OF ENGLISH AND FRENCH) // Tomsk State Pedagogical University Bulletin. 2016. Issue 10 (175). P. 88-93

The relationship of language and culture is one of the most important issues of cultural linguistics and fits in the modern communicative anthropocentric paradigm. The article deals with the basic ethno-concepts in English and French, their verbalization on the material of proverbs and sayings, a comparative analysis of the language means of the national concept of “happiness” in the above two languages has been made, the common and specific features of English and French ethno-concepts have been revealed.

Keywords: concept, ethno-concept, English national concepts, French national concepts

FRENCH MEDICAL DISCOURSE IN THE SPHERE OF PROFESSIONAL COMMUNICATION // Tomsk State Pedagogical University Bulletin. 2017. Issue 3 (180). P. 14-17

Since the ancient times health has played a key role in human life and is the basic need. Keen scientific interest in the health problem is easily explained, because the task of modern medicine is the development of new effective methods of preservation people’s health and continuation of the human race in general. The object of the study of the article is the French medical discourse and the subject of the study is its speech genres. The French medical discourse is one of the institutional discourse types, which is a complex, multi-composition formation, interaction of advertising, medical academic, legislative (legal) discourse in the sphere of medicine, scientific and proper medical discourse. The leading role in the above group belongs to the medical discourse in the sphere of professional communication. The typical features of the medical discourse are professionalism, sacredness (the oath of Hippocrates), special ethics and conduct standards, a system of sacral signs (medical attributes), scientific character, accuracy, brevity, clarity, specific forms of communication between doctors, deontological orientation, tolerance, persuasiveness, linguotherapeutic orientation (orientation to “word treatment”) and the speech full of special medical terms. The complex discursive nature of the French medical discourse has generated a variety of genre forms.

Keywords: medicine, health, discourse, medical discourse, speech genre

ENGLISH MEDICAL DISCOURSE IN THE SPHERE OF PROFESSIONAL COMMUNICATION // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 44-48

Health is the main value of modern society. The priority scientific direction of the third Millennium is the development in the medical sphere to find some ways to increase the average duration of human life. The significance of health problem is due to the need to develop the effective methods of fighting the diseases against which ones the medicine is powerless. The relevance of the topic choice is due to the unflagging interest in the discourse studies in modern linguistics as well as the role of British medicine in the world and the British health system. One of the leading countries in the field of medicine is Britain, whose health system is remarkable for its flexibility and equal treatment of all patients regardless of their nationality and social class. The research object of this article is the English medical discourse, the subject of the study is its genre differentiation. In modern native and foreign linguistics there are a various approaches to understanding of the term “discourse”. The English medical discourse belongs to the institutional discourses. The list of institutional discourses is quite extensive: political, diplomatic, administrative, legal, military, pedagogical, religious, mystical, medical, business, advertising, the discourse of Fashion, post, pharmaceutical, cosmetic, perfumery, gastronomic and others. The article considers the English medical discourse which represents the interaction of medical discourse proper, scientific and advertising medical, media discourse, legislative (legal), commercial, and academic discourses in the sphere of medicine. The leading role here belongs to the medical discourse proper. The medical discourse is characterized by the polyphonic inclusion of historical, encyclopedic, social and pharmaceutical discourses. The complex nature of the English medical discourse has generated a variety of genre forms.

Keywords: medicine, health, discourse, medical discourse, speech genre

ON THE QUESTION OF THE SPEECH GENRE DIFFERENTIATION OF THE FRENCH SCIENTIFIC MEDICAL DISCOURSE // Tomsk State Pedagogical University Bulletin. 2018. Issue 4 (193). P. 133-137

The French medical discourse refers to institutional discourses and results from the interaction of a number of other discourses, such as advertising, medical academic discourse, legislative (legal) discourse in the field of medicine, scientific medical discourse and the actual medical discourse. It is characterized by polyphonic inclusions of social, historical, pharmaceutical, encyclopedic discourses. The article deals with the French scientific medical discourse and its genre palette. The concept of «genre» originates in antiquity being many centuries-old. The «Father» of the term «speech genre» is M.M. Bakhtin, who created the theory of speech genres, which under the influence of a new paradigm in linguistics has undergone same changes in its development, but still remains in demand. Modern linguistics does not have an exhaustive classification of speech genres. There are many definitions of the speech genre depending on the trend of the study. We consider that, the speech genre is a model, a canon, a relatively stable thematic, compositional and stylistic type of expression. Due to the heterogeneity of genre forms are different: macro-genre (hyper-genre), complex genre, nuclear genre, subgenre. The article deals with written speech genres of the French medical scientific discourse such as «the monograph» as a macro-genre and «the scientific article» as a nuclear genre.

Keywords: scientific medical discourse, genre, speech genre, macrogenre, nuclear genre, speech genre differentiation

ON THE QUESTION OF THE SPEECH GENRE PALETTE OF THE MEDICAL DISCOURSE // Tomsk State Pedagogical University Bulletin. 2018. Issue 7 (196). P. 43-47

The article deals with the results of a study devoted to medical discourse and its speech genre differentiation in the communicative space of Great Britain, France, Russia (three countries). The medical discourse is one of the oldest discourses, since it is about the main, basic values of a person ‒ his health and life. The humanity strives to increase the duration and improve the quality of life. The Medical discourse refers to the institutional discourse, as it serves a special institution, the social stratum – the medical community. The polydiscursivity is a characteristic of the medical discourse,that is born at the intersection of scientific, academic, legal, advertising, commercial, pharmaceutical, cosmetic and medical discourse proper, which is the leading discourse in this symphony of discourses. The speech genre palette of the medical discourse is extensive and diverse. The study deals only with the written speech genres of the medical discourse, which have their own characteristics. The written speech genres of the medical discourse are characterized bythe logical alignment, reasonableness, coherence, preparedness, a consistent development of the theme, the selection of linguistic means, the graphical representation on paper and the distance in time. They are visually perceptible and can be reproduced many times. The Russian medical discourse proper, in contrast to the English (British) and French medical discourses, is characterized by the largest number of the written speech genres, which is due to the extralinguistic factors: national, political, socio-cultural, legal, historical.

Keywords: medical discourse, genre, speech genre, speech genre palette, Russian medical discourse, medical discourse proper

SPECIAL FEATURES OF THE TEXTS ON THE BASIS OF TRANSHUMANISTIC ENGLISH-LANGUAGE BLOG “SKINTOUR” // Tomsk State Pedagogical University Bulletin. 2020. Issue 4 (210). P. 30-37

Introduction. The idea of Superman was more relevant than ever at the turn of the last Millennium. Echoes of thoughts about the existence of a “special” omnipotent person of the new era are found in the philosophical concept of transhumanism, aimed at improving the quality and prolonging the life span, as well as at preventing aging and death. The concept of transhumanism is considered not only as a philosophical concept, but also as a world organization. The ideas of transhumanism are embodied in texts dedicated to prolonging the life and preserving the youth of a person, including in Internet texts. With the wide spread of media in all spheres of life, the development of linguistics has reached a new stage – a new branch called media linguistics has been born. The object of the analysis of the new direction is one of the key concepts of media linguistics – an Internet blog, which is an Internet genre, which is a network space of a certain topic and contains relevant information content (texts, images, multimedia). The chosen model of blog analysis as an Internet genre highlights media, pragmatic, structural-semantic, and stylistic-language parameters. As part of the analysis of this work, the stylistic and linguistic features of the English-language blog “SkinTour” are: specific names of articles in the form of rhetorical questions, characteristic lexical units (medical procedures), the vocabulary used for nominating cosmetics themselves; acronyms, antonyms, the degree of comparison of adjectives. Material and methods. The material basis of the research was the author’s research corpus of texts of the Englishlanguage blog “SkinTour”, from which 50 authentic articles were selected. In the theoretical part of the study, the concepts of transhumanism, blogging and Internet genre are described; the analysis of the material base allowed to synthesize the obtained segments of scientific facts and knowledge accumulated by previous generations and contemporaries; the parameters of the analysis were systematized. In the practical part of the work, the lexical and grammatical content of the texts of the English-language transhumanist blog “SkinTour” is analyzed. The methodological basis of the work is a systematic approach, the following General scientific methods are implemented: analysis, synthesis, induction, generalization (methods of logic); quantitative methods, grouping method (methods of statistics); method of component analysis (methods of structural linguistics). Results and discussion. Due to the wide spread of media in a wide variety of areas of human activity, there is an increase in the number of products of the “network space”, one of which is the Internet blog (hereinafter: blog). The vast majority (about 90 %) analyzed English-speaking blogs tagged “Anti-aging” (more than 500) contains in the title the tag “Skin” and focused mainly on the female half of the population that seeks to care for problem skin. The English-language transhumanist blog “SkinTour” is also aimed at a female audience, containing thousands of articles from an expert in the field of medicine. In the process of analysis, media, pragmatic, structural-semantic and stylisticlanguage parameters of a blog as an Internet genre are highlighted. As part of the analysis of stylistic and language parameters, the content of the English-language transhumanist blog “SkinTour” is represented by the following features: lexical features: article titles in the form of rhetorical questions; frequent use of terms denoting medical procedures and cosmetics; acronyms; antonyms; grammatical features: the degree of comparison of adjectives. Conclusion. The English language of blogs is an original reflection of the modern virtual world. Due to the variety of language materials in the Internet space, medialinguistics is a large field for linguistic research. Heterogeneity of texts in the media sphere is the key to the diversity of analysis of transhumanistic blogs. The practice of studying texts of Internet genres should be carried out in order to fix new lexical, grammatical, stylistic and other features of the media repertoire of the English language.

Keywords: transhumanism, blog, media linguistics, transhumanistic blog, English-language transhumanistic blog, lexical features, grammatical features