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3751 | The article considers the key features of communication as a tool of linguistic manipulation in advertising discourse. The aim of this study is to investigate the technologies of creating perlocutionary effect in American advertising communication. At the stage of the interpretation the vast majority of American advertising works consisting of few words are transformed into informative and pragmatic semiotic texts. Nowadays the US advertising shows a big variety of products with different degrees of verbal congestion. As a part of this study we have found a lot of advertising samples which include the minimum amount of verbal text: only the name brand or trade mark and single-phrase slogan. It should be noted that even the most minimum quantity of speech act expressed by the well-known and popular person lead to the greater intensity and immensity of its significance. Having analyzed the fragments of advertising texts we conclude that the informative congestion of communication is fundamental to its ability to persuade with the only proviso that by congestion we mean not the number of language units but the amount of their information content. The findings of the integrated and comprehensive study of the informative congestion of discourse and text can be used in pragmalinguistics, text linguistics, functional linguistics, theory of intercultural communication. Keywords: advertising discourse, informative congestion, communication, linguistic manipulation, language units | 910 | |||||
3752 | The article deals with the problem of the specific character of the translator’s knowledge of language and culture. A review of the relevant literature has shown that translation is a unique mode of language use which is significantly different from ordinary communication in a foreign language. The author introduces the concept of “problem awareness” as one of the key characteristics of the translator’s lingua-cultural knowledge. Problem awareness is essential in translation which involves switching between languages. It is understood as the awareness of the linguistic factors causing breakdowns in code-switching in translation, as well as the ability to deal with such problems. These linguistic factors include idioms and proverbs/sayings, translator’s false friends, culture-specific concepts, geographical names and confusing words similar in form, meaning or use. Each linguistic factor is described and its ability to interfere with the process of code-switching is explained. Based on these facts a list of relevant skills and psychological characteristics is presented for each group of linguistic means. The author then provides guidelines for ensuring a targeted approach to the teaching of the above-mentioned linguistic means. These recommendations also include a description of the types of activities which are especially relevant in the context of teaching foreign languages to trainee translators. Keywords: translation, code-switching, translator’s false friends, culture-specific concepts, idioms | 910 | |||||
3753 | . | 909 | |||||
3754 | Manankova R. P. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 4-5 . | 909 | |||||
3755 | Kashenov A. T. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 51-53 . | 909 | |||||
3756 | The role of the problem as a means of development of creative thinking is considered. The conditions in which the elements of the educational environment become the task for a student are analized. The dependence of the result of solving the problem on motivation and corre¬sponding change of functional state of students organism is shown. The ways os development of the nud for crea¬tive activity are grounded. | 909 | |||||
3757 | The present article analyses motives of K. Vaginov's prose connected with «Mermaid» plots and images in Russian literature (in works by L. Mey, A. Maikcv, A. Blok, 1. Annensky. N. Gumilev, V. Khodassevich, V Khiebnikov, N. Zabofotsky, A. Grin etc.). Female characters of K. Vaginov try to realize themselves as sirens who destroy people. However, they, as a rule, do not succeed in doing that. On the opposite, they are suffering creatures whowa not only « collects» variants of different mermaids from works of literature, but aiso renovates plots about them. | 909 | |||||
3758 | The author of a given article considers various ideas of frontier which are established in the modern russianamerican methodology of the humanitarian research.The author explains ontology of frontier as a product of the national, individual and disciplinary self-consciousness and he determines the reflexion of theoretically-methodological activity as the movement from generalization of differences towards the difference of generalization. | 909 | |||||
3759 | This article deals with detailed analysis of the state structure of Education in the Russian Federation. The autour dwells on the role of management structures of different levels, methods and principles of management and finally the author formulates requirements to the management structures. | 909 | |||||
3760 | The article is devoted to the unsufficiently studied problem in German linguistics related to the choice of syntactic subordination in the quantitative word combinations with the second component expanded by an adjective (participle) Nquant+AdjN and eine Art +AdjN. The material analysed has shown that despite recommendations of classic grammar reference books to choose co-ordination as a type of subordination for the syntactic structure of these constructions, the genitive and prepositional subordination still exists and is the most widely used one. Moreover, the hypothesis that the syntactic organization of these constructions is determined by the grammatical characteristics of their components has been confirmed. | 909 | |||||
3761 | The article investigates small business development and perspectives in increasing consumer goods market capacity in Tomsk region. The author proposes the mechanism of financially credit and fiscal support of small business in the region. | 909 | |||||
3762 | The method of rank of correlation for modeling the priority of the tasks in economy is considered. | 909 | |||||
3763 | The paper presents four formalization levels for logical structure of mathematical material of secondary school. Didactic conditions of transition to each level are considered. The author proceeds from the criteria of methodical expediency and disengagement. The work is aimed at arrangement of conditions for more deliberate and in-depth study of the subject content. Besides, general logical skills of students are formed by means of educational area «Mathematics», and, thus, general- cultural potential of this educational area is realized more completely and effectively. | 909 | |||||
3764 | The problem stated in this article is highly critical in our opinion. It is determined by the fact that currently the society is facing the situation when our young generation due to the absence of events positively influencing on them is included in the “life of robbery, violence and alcoholic abuse”, how terrible it could sound. At-risk children represent a serious danger. That’s why the author of the paper suggests solving the problem of children with deviant behavior through attracting them to physical and sports activities | 909 | |||||
3765 | The article considers he economic aspect of the state system of licensing in subsoil use. License is understood not only as an instrument of the state system of regulation in the development of natural resources sector and economy of the country, but as a title document in natural resources legislation | 909 | |||||
3766 | In the experiences with the participation of 266 subjects it is shown that the expert estimations of eighty personal special features of subjects make it possible with the high accuracy to forecast expert report about professional aptitude of subject as the worker. In the experiences with the participation of 261 students of VUZ - Institute of Higher Education it is shown that the self-estimations by the subjects of their personal special features are sufficient for the forecast of the professional directivity of each concrete person with the indication of the probability of the realization of this forecast. In both experimental situations the apparatus for plural linear regressions was used. One half of subjects served for calculating the parameters of diagnostic equations, another half served for checking the accuracy of diagnostics blindly. The high validity of expert estimations and self-estimations in the tasks of professional diagnostics is proven | 909 | |||||
3767 | The author gives the analysis of international experiment in the system of education in the period of XX–XXI Centuries; examines universal globalism from the point of view of philosophy of education and shows the same tendencies in development of education in Russia, Europe and the USA. Keywords: international standards, technological innovations, international globalism, national system of education, language education | 909 | |||||
3768 | The paper addresses morphosyntactic and semantic properties of a rather nontrivial construction used to encode holistic quantifi cation (“whole”) in Adyghe. We claim that the said construction has developed from adverbial clause with temporal meaning. Adyghe is notable for using morphosyntactic means to express the meaning that crosslinguistically strongly prefers lexical encoding, as well as for rather atypical and previously unattested diachronic path for development of universal quantifi ers. Keywords: Adyghe, syntax, semantics, grammaticalization, holistic quantifi cation, adverbial clauses, subordination | 909 | |||||
3769 | In the work a short review of history of formation and development of the Tomsk scientific and educational complex is presented. The role of Tomsk science in economic development of Siberia, in cultural development of region, and also in general for the country modernisational processes is considered. Keywords: Tomsk, Siberia, science, higher education | 909 | |||||
3770 | The article is devoted to analisis results of the 1-st youth scientific school with international participation “synchronism and diachrony: modern paradigmes and modern conceptions” on the subject “Evolution of forms of existential consciousness in culture: synchronism and diachrony”. Keywords: existential consciousness, “frontier situation”, reflection, genesis, synthesis, dialogue, author, epoch, discourse, ethnic identity, artistic consciousness, narrative culture, poetic, genre, religious culture, cinema | 909 | |||||
3771 | The process of personal and professional formation of students includes teaching and educational component. There is a significant difference in the formation of professional identity of students of full-time and part-time offices. The use of a personalized approach to the organization of the educational process extramural students contributes to the quality of the training of future teachers, professionals. Keywords: self-monitoring, personalized education, crisis professional self-identity education, teaching and learning process | 909 | |||||
3772 | . | 909 | |||||
3773 | The paper deals with a compositional analysis of levels in adult education. The analysis is aimed at revealing key features, which determine models of adult education, peculiarities of English language courses for adult learners. The author suggests a classification for English language courses as an effective means for acquiring the maximum level in English language learning. Keywords: lifelong education, adult education, system of education, course structure | 909 | |||||
3774 | 909 | ||||||
3775 | The work is devoted to the study of the concept “Leisure” which has an important value in the culture of any linguistic community. One of the leisure aspects which has become widely spread in many countries of the world in recent times including America and Russia is considered. Keywords: concept, leisure, free time, shop, shopping | 909 | |||||
3776 | Information development covers all stages of education. There are various ways of using information technologies. Multimedia equipment, training videos, electronic books and notebooks are the primary tools used in distance education that make it interesting and effective. Web conferences, online seminars and webinars belong to the communicative direction of teaching, the relevance of which is confirmed by the growing number of distance education online. In this article the main approaches of online classes organization are considered, a model of the technological platform for webinars is created. As a result, the problem of creating a technological platform for webinars is solved and presented as a web service «Easy-Stream.ru», that makes it easy and affordable to conduct online meetings with any number of users. Keywords: distance education, webinars, macro webinar, open-source software, BigBlueButton, Moment Video Server | 909 | |||||
3777 | Tyurina I. I. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 64-69 . | 908 | |||||
3778 | Sysoyeva L. S. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 3-5 . | 908 | |||||
3779 | . | 908 | |||||
3780 | . | 908 | |||||
3781 | This article surveys contemporary Russian thoughts about probability of civic society evolution in Russia and presents two different ways of solving this prob¬lem. The first way presents «anti-cultural» theories thatsay - civic society have to be formed by western pat¬terns. The second way is based on «cultural» theo¬ries. It was divided by two concepts. The representa¬tives of the first way deny ability of civic society evolu¬tion in Russia, because civic society is based on wes¬tern traditions. Others try to combine different points and say - civic society have to be based on western countries' experience maintaining own historical-cul¬tural peculiarities | 908 | |||||
3782 | The article deals with one of the most vexed problems in modern Germanic studies – the problem of the Konjunktiv of indirect speech. The attention is focused on the status of the Konjunktive of indirect speech and the peculiarities of its functioning in the system of the morphological and the syntactic category of speech type of Modern German. | 908 | |||||
3783 | Issues of AND-OR trees, used to build enumeration algorithms and objects generation, are considered within the article. Properties and algorithms of AND-OR trees listed are described in detail. Analysis is conducted to view the possibilities to apply AND-OR trees for context-restricted grammar(s). A method is offered to refer to build the algorithms of context-restricted grammar(s) enumeration. An example is examined to build enumeration algorithm as applied to arithmetic expressions | 908 | |||||
3784 | The paper covers various aspects of onomapoefics of the writers name, including first of all the motive generating function of the poetic autoetymology. The poetic etymology of the patri¬monial name of the poet Nikolay Gumilyov is analyzed in terms of aemeism, occultism, motive and axiologlcal systems of his poetic world. | 908 | |||||
3785 | The article considers the problem of displays of addictive behaviour in video game practice of a modern teenager. The author is oriented to a paradigm of existential pedagogy and focuses its attention on the unique ontologic status of subjectness category in the process of individual development, and also on possible supervenient experiences of subjectness deficiency by a person. Keywords: addictive behaviour, existential pedagogy, subjectness, teenager, video games | 908 | |||||
3786 | The problems of studying of various phenomena of a human being in the conditions of sudden change of environment are studied in the article. The results of empirical research on special features of personal sensual orientations are represented. The necessity of studying values of a person in closed environment is determined. Keywords: sensual orientation, psychological environment, closed environment, person’s outlook | 908 | |||||
3787 | In article questions of the organization of independent work of the pupils receiving trades of a socially-humanitarian orientation are considered. Considering psycho-physiological features of the given pupils, are offered principles of selection of kinds and contents of independent work at their training to the physics. Keywords: trades of a socially-humanitarian orientation, independent work, kinds of independent work, motivation. | 908 | |||||
3788 | The article examines personal characteristics of patients with bronchial asthma depending on physiological responses of bronchopulmonary system in response to a physiological effect. Keywords: audio-visual stimulation, personal characteristics, bronchial asthma | 908 | |||||
3789 | In this work we investigate the structure of the effective action for a simplest model of the higher spin fields, free massless spin-3 field theory in anti-de Sitter space. We calculate the divergence of the effective action in the one-loop approximation, which in 4-dimensional space can be reduced to finding De Witt’s coefficients. Keywords: quantization, effective action, one-loop approximation, higher spins, De Witt’s coefficients | 908 | |||||
3790 | In the article the role of educational setting in achievement of acme in modern welfare conditions is considered; results of research of the basic spheres of ability to live of students, their valuable orientations of university, and also feature of vital prospect of development of the person of the student are analyzed. Keywords: educational space, an image of the future, vital values, vital prospect | 908 | |||||
3791 | The article considers the problem of relation between language and culture on the basis of Turkic (Kazakh) oykonims. The study of oykonims structure and semantics indicates specifi city of national mentality refl ected in ethnocultural information content. Keywords: oykonim, antroponym, social structure, national and cultural component | 908 | |||||
3792 | This article discusses the features of the discourse generated by the students of the 5th year, studying “Theory and methods of teaching foreign languages and cultures”, generated in the implementation of the two types of speech acti vity: consecutive interpreting of a technical text, and introducing new grammar material in an English class. The research shows the existence of a connection between the discourse of one and the same respondent in both communicative situations, expressed in his/her use of a communication strategy – presentation, manipulation and convention, which is explained by the level of development of the secondary language identity of the respondent – a student of linguistics. Keywords: communication strategy, communicative situation, discourse, consecutive interpreting, secondary language identity, personal thesaurus | 908 | |||||
3793 | In the article the experience of the learning process organization in the International Higher Business school (IHBS) at SibSAU is presented. For the training of competitive specialists for the global labor market the IHBS aims, keeping traditions of the Russian education, to adapt and introduce modern elements of the foreign practice of management of the learning process. Keywords: innovative business, quality control, rating system, command-and-project training | 908 | |||||
3794 | The means of expressing the sacral component of religious-art constituent of perception category in the English language are described. The contextual analysis shows the peculiarities of the structure of the given category and the specific features of its components. Keywords: category, concept, perception, sacral component, religious-art constituent, semantics, sin, sacral space, icon | 908 | |||||
3795 | This article defines the role of women who actively participated in the development of different forms of existence of music in the late 19th and early 20th centuries at the first university in Siberia. Special attention is paid to their participation in opening music schools of the city and in the development of the Tomsk branch of the Imperial Russian Musical Society – that social and cultural phenomenon arising in the historical period marked in many Russian provinces, including Siberia. Keywords: musical culture of Tomsk, the role of women, music schools, Tomsk Branch of the Imperial Russian Musical Society (IRMS), wives of professors and officials, music teachers | 908 | |||||
3796 | 1. Цапенко И. П. Роль иммиграции в экономике развитых стран. URL: http://www.demoscope.ru/weekly/2005/0207/analit01.php 2. Малахов В. С. Зачем России мультикультурализм? URL: http://www.demoscope.ru/weekly/2004/0151/analit04.php 3. Мигранты: социальная адаптация и конфликты: мат-лы междунар. круглого стола (Ин-т Европы РАН, 27 апр. 2007 г.) / [отв. ред. М. В. Каргалова]. М.: Ин-т Европы РАН: Рус. Сувенир, 2007. 118 с. 4. Малахов В. С. Национальные государства перед лицом культурного плюрализма // Логос: философско-литературный журнал. 2006. № 2 (53). С. 84–93. 5. Иноземцев В. Л. Иммиграция: новая проблема нового столетия. URL: http://www.archipelag.ru/agenda/povestka/povestka-immigration/polemika-antropotok/inozemsev-novata-problema/?Version=forprint 6. Ким В. В. Социальные противоречия в «зеркале» миграции как фактор возникновения фанатизма // Вестн. Томского гос. пед. ун-та (Tomsk State Pedagogical University Bulletin). 2013. Вып. 5 (133). С. 122–128. 7. Уткин А. И. Глобализация: процесс и осмысление. М.: Логос, 2002. 254 с. 8. Нарочницкая Е. А. Национальный фактор в эпоху глобализации. URL: http://www.perspectivy.info/srez/etnos/nacionalnyj_faktor_v_epohu_globalizacii_chast_1_diskussii_o_budushhem_nacij_i_globalizacii_nekotoryje_metodologicheskije_voprosy_2010-01-05.htm 9. Гринин Л. Е. Глобализация и национальный суверенитет // История и современность. 2005. № 13. С. 6–31. 10. Лопухина Т. В. Европейский дом: добро пожаловать – вход закрыт. URL: http://www.archipelag.ru/agenda/povestka/povestka-immigration/europa-dis/europa_dom/ 11. Молодикова И. Н. Без иммиграции Европе не обойтись. URL: http://www.polit.ru/article/2006/04/28/demoscope243/ 12. Молодикова И. Н. Основные этапы и методы управления трудовой миграцией в западноевропейских странах. URL: http://www.demoscope.ru/center/fmcenter/tr_mol.html 13. Захаров С. В., Сурков С. В. Миграция и рождаемость. URL: http://www.perspectivy.info/print.php?ID=43570 14. Понамарева А. М. Мусульмане Европы: прогрессирующий фактор страха // Индекс безопасности. 2007. № 3. С. 61–79. 15. Лебедева Н. М. Теоретические подходы к исследованию взаимных установок и стратегий межкультурного взаимодействия мигрантов и населения России. URL: http://www.hse.ru/data/2010/03/27/1217654121/Lebedeva_PerspAnalyzeAttit&InteractStrat.pdf 16. Щербакова Е. М. Международная миграция: тенденции и перспективы. URL: http://www.perspektivy.info/srez/val/mezhdunarodnaja_migracija_tendencii_i_perspektivy_2009-12-04.htm 17. Цапенко И. П. Движущие силы международной миграции населения. URL: http://demoscope.ru/weekly/2008/0315/analit02.php 18. Варюхина Н. Н. Управление иммиграционными процессами в Европейском союзе: опыт Германии. URL: http://www.mgimo.ru/fi leserver/books/rami4konvent/t9-varyukhina.pdf 19. Глухова А. В. Социокультурный конфликт как фактор современного политического процесса // Логос. 2005. № 4 (49). С. 201–215. 20. Наумкин В. В. Мусульманская диаспора на Западе: дифференциация, конвергенция, гибридизация? URL: http://www.perspectivy.info/print.php?ID=86098 21. Кондратьева Т. С. Диаспоры в современном мире: эволюция явления и понятия. URL: http://www.perspectivy.info/print.php?ID=48886 Keywords: the historiography of our country, Western Europe, modern immigration processes, globalization | 908 | |||||
3797 | In the article on the basis of the analysis of the regional educational systems experience of the Russian Federation the concept of “certification of teachers” is revealed, the taxonomy of the teacher certification models is proposed. Keywords: certification, model, standard requirements for the professional pedagogical activity | 908 | |||||
3798 | 908 | ||||||
3799 | Consideres the issues of the history of formation and the main directions of the activities of the provincial archives of the second half of XIX – beginning of XX centuries; the role of archives of the organs of provincial and district Zemstvo self-government in the preservation of the documentary heritage of the Russian Zemstvo and popularization of research historical study of local lore in the pre-revolutionary period; the analysis of the formation of documentary archives of Zemstvos, the established rules of reception, storage, disposal and use of archival documents of local selfmanagement, material and technical conditions of functioning of the provincial archives and the activities of the heads of departments. Presents the analysis of the archivists’ wage, the contents of the archives in the structure of the Zemstvo institutions. States the importance of the archival documentary Fund of district councils. Documents of the organs of local self-government in many respects are perfectly preserved due to the fact that already at the moment of its creation were intended for publication and dissemination. Furthermore, the Zemstvo-ists keep their participation in the work of the archival commissions of the state-level financing of their work, continuing the publication of collections of papers and methodological developments in archival business. Careful attitude to their archives (exceptions were rare) have done a lot for development of the archive work in Russia. The archives of the Zemstvo self-government, aware of the importance of their historical documents, became the basis for the development of the local Museum, the activity of local societies of the researchers of the region history. The theoretical significance of this work is that it is the first complex work, where on the basis of the sources a special concrete historical research of the activities of regional archival departments is organized. The practical significance of the work is determined by the ability to use the materials and conclusions in the preparation of the summarizing of scientific works, creation of special courses on Russian history, records keeping and archival studies, the history of local government. Keywords: local administration, archive, document, archive Fund, archivist | 908 | |||||
3800 | The article is devoted to the research of autobiographical miniature stories of the modern writer Angelika Sumbayeva. Classical works (M. Bakhtin, L. Ginzburg etc.) give the ideas of typological signs of poetics of autobiographical prose of the childhood which are observed in A. Sumbayeva’s prose: psychologism, retrospective view, lyrical modality of the narration caused by the attitude of the storyteller towards the hero. At the same time the volume of a miniature causes features of A. Sumbayeva’s prose: laconicism of descriptions, accuracy in selection of details; transfer of psychological state through nuance, details. The article alalyses in detail the cycle of the stories published in 2010 in the magazine for children “A Yellow Caterpillar” and built according to calendar chronology (winter, spring, summer). In miniature stories the features of art space come to light (including, the use of attributive features of the Siberian region, its climatic originality), functions of gesture, nuance, phrases in the transfer of a psychological portrait of characters, narrative techniques which form the author’s attitude towards the autobiographical character (for example, use of the narration in third person, but transfer of attitude of the child associating reality with the fantastic world through the direct speech). In miniatures there is an image of the natural world of Siberia in general, and the autobiographical image appears as typical, given in circumstances, recognizable, familiar to the Siberian reader. Miniatures of Angelica Sumbayeva recreate the world of childhood as a harmonious, open to the new, capable to take a miracle to transform the ordinary into the world of fairy tales. Keywords: children’s and youth literature, Siberian writers and poets, A. Sumbaeva, autobiographical prose about childhood | 908 |