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1	REDUPLICATION VARIATIVITY IN DISCOURSES OF COMMERCE AND ADVERTISING IN THE RUSSIAN AND ENGLISH LANGUAGES // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 40-43 The article explores English and Russian reduplication as nomination means in terms of its formative and functional peculiarities, as well as productivity in commercial and advertising discourses. Keywords: reduplication, onomastics, proprietary name, productivity, informative value	1128

REDUPLICATION VARIATIVITY IN DISCOURSES OF COMMERCE AND ADVERTISING IN THE RUSSIAN AND ENGLISH LANGUAGES // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 40-43

The article explores English and Russian reduplication as nomination means in terms of its formative and functional peculiarities, as well as productivity in commercial and advertising discourses.

Keywords: reduplication, onomastics, proprietary name, productivity, informative value

1128

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