REDUPLICATION VARIATIVITY IN DISCOURSES OF COMMERCE AND ADVERTISING IN THE RUSSIAN AND ENGLISH LANGUAGES

Mekheda Marina Ivanovna

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The article explores English and Russian reduplication as nomination means in terms of its formative and functional peculiarities, as well as productivity in commercial and advertising discourses.

Keywords: reduplication, onomastics, proprietary name, productivity, informative value

( 385.39 kB ) ( 380.02 kB )

Issue: 10, 2012

Pages: 40 — 43

Downloads: 1067