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Emotional – Evaluative and Expressive Components in Trade Marks Semantics // Tomsk State Pedagogical University Bulletin. 2007. Issue 4 (67). P. 36-41

In the article we will examine the way of goods evaluation by potential customers. It is well known that to promote some goods the creators must design original, highly associative and expressive trade names. It was determined that suggestion is realized through different stylistic devices which help to obtain trade names picturesqueness and expressivity.