Emotional – Evaluative and Expressive Components in Trade Marks Semantics
In the article we will examine the way of goods evaluation by potential customers. It is well known that to promote some goods the creators must design original, highly associative and expressive trade names. It was determined that suggestion is realized through different stylistic devices which help to obtain trade names picturesqueness and expressivity.
Issue: 4, 2007
Series of issue: Humanities (Philology)
Rubric: Modern Trends in Germanic Studies
Pages: 36 — 41
Downloads: 924