Badmaeva Margarita Ayusheyevna, Kryukova Larissa Borisovna SEMANTICS OF THE STATE AND ITS LANGUAGE MEANS OF EXPRESSION IN L. S. PETRUSHEVSKAYA STORIES (ON THE MATERIAL OF THE STORY “OLYA GIRL” // Tomsk State Pedagogical University Bulletin. 2017. Issue 2 (179). P. 14-17

The article presents an analysis of the linguistic means of expression of semantics of mental and physical states and their functional load in the stories by L. S. Petrushevskaya. In the process of representation of the studied semantics the traditional two-component models (the predicate and the carrier of the state) are characteristic of the syntactic level, on the semantic level attention focuses on the degree of intensity and depression. The simplicity of language means of expression is one of the key characteristics of creative works by L. S. Petrushevskaya. Conversational vocabulary, abundant urban slang, simple sentences, short gloomy phrases of the characters create a special artistic world of the author. In characters’ feelings expression there are no middle, neutral, «etiquette» of emotions, there is always felt anguish and emotional intensity: loved, wept, hard, etc. Hate is expressed indirectly, through the prism of despair and powerlessness. An analysis of the semantics of language means of expression in L. S. Petrushevskaya’s stories states the evidence of their artistic significance in the process of describing characters’ images. Laconic and simple shapes clearly highlight the depth of the feelings and experiences of the characters, the description of the emotional, physical and mental state generates a representation of the inner world of the characters, their perception of reality.

Keywords: semantics of the state, story, model, character

Sakharova Olga Sergeyevna, Fedorova Irina Aleksandrovna BASIC COMMUNICATION TACTICS IN THE PUBLIC SPEECH OF A FEMALE POLITICAN (BY THE EXAMPLE OF HILLARY CLINTON’S CAMPAIGN SPEECH) // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 39-43

The article aims to clarify the concept of “political discourse”, its definition, structure and its place among other discourse types. Political discourse in this article is considered as a complex of all speech acts used in the political debates, and it can also be interpreted as a complex of rules of social relations which have their own traditions, and have been tested by many years of experience. The article describes politician’s verbal impact on the public from a gender perspective, and characterizes typical traits of a female politician. Verbal impact can include different methods and tactics used by the orators to influence and persuade the audience. However, these influence tactics differ from individual to individual in their effectiveness, as well as across gender. The article presents different types of the communication tactics (contact-establishing tactics, self-presentation tactics, communication tactics, accusation tactics and «play in figures» tactics) by the example of Hilary Clinton’s campaign speech – the Democratic Party’s nominee for President of the Unites States of America in the 2016 election. With the help of these tactics Hilary Clinton has a possibility not only to establish contact with the audience, but also she can influence people’s emotions, feelings, and can induce public to act.

Keywords: political communication, election speech, political discourse, communicative tactics, politician’s speech portrait

Dmitriyenko Valeriy Aleksandrovich . // Tomsk State Pedagogical University Bulletin. 1998. Issue 2 (5). P. 3-3

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Denisova S. M. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 85-87

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Bordunov V. V., Sitnikov Artur Stepa, Sitnikov V. A., Dmitriyev V. S., Gladyshev G. N., Belyavin M. L., Sobolev I. A., Bordunov S. V. Domestic systems for air cleaning, moistureing freeng of dust and bac-terias // Tomsk State Pedagogical University Bulletin. 2000. Issue 2 (18). P. 54-63

The set of devices for treatment of air against and for various characteristics of its content are designed (purification, moisturing, ionization, filling with medicines, aromatizing fumes, etc). A historical outline of development of biological and technical findings in this field. This information was used for formulating unsolved problems in air purification field

Novitskaya Irina Vladimirovna Re a Possibility to Use the Stem-Building Suffix -Ein- in the Function of the Definite Article in the Gothic Language // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 50-54

The article analyses a possibility to use the stem-building suffix -ein- in the function of the definite article in the gothic language. This suffix is based on the Indo-European pronominal root that used to have a demonstrative meaning (Jener-Deixis). Further use of the suffix -n- as a marker of relation to something resulted in its development into a marker of a constant, typical feature of a thing or a being that made them definite. The meaning of definiteness expressed by the suffix is revealed if one compares the use of abstract nouns derived from the same root and belonging to different declension types in the gothic language.

Voloshin Denis Vladimirovich To the Question of Formation of Professional Competence of the Personnel of the Penal System // Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 37-40

The article is devoted to the actual problem – training of professionally competent specialists for the penal system. The author discloses the specifics of activities of the leaders of the penal system, considers the issues of professional competency of the educators who train personnel for the penal system.

Yatsuga Tatyana Egorovna Regulative Potential of Comparison in Lexical Structure of Z. Gippius Poetic Texts // Tomsk State Pedagogical University Bulletin. 2007. Issue 2 (65). P. 97-103

The article deals with the research of regulative potential of comparison in lexical structure of Z. Gippius poetic texts. In the author’s poetry regulative possibilities of comparative constructions depend on explication of features of fiction realia assimilation in lexical microstructure, their quantity and meaning, predomination of type of notional relations within the frames of comparative construction (intensification, addition, contrast), trope conjugation with the other regulative means in lexical text structure. The comparison in Z. Gippius poetry is examined as dominating regulative means of great importance for verbalization of clue concepts of the author’s poetic concept sphere.

Sazonova Nataliya Ivanovna Textual Study «Corrections» of Prayer-Book at Patriarchy Nikon // Tomsk State Pedagogical University Bulletin. 2007. Issue 3 (66). P. 112-116

The article is dedicated to textual study aspect of church reform of Patriarchy Nikon (1654–1666). It considerers the changes, contributed by the reformers into the text of one of the main orthodox church books Prayer-Book, peculiarities of Nikon’s edition in comparison with more early editions of the XVIIth century.

Kazantseva Tatyana Yuryevna The Existence of Different Functions of Consonantal Stem-Building Markers in Indo-European Languages // Tomsk State Pedagogical University Bulletin. 2007. Issue 4 (67). P. 51-57

In this paper consonantal stem-building marker in Indo-European languages which could perform many functions are considered. They were markers of animateness, ancient active case, possessiveness and definiteness. Consonantal stem-building markers could possess so many functions because of their pronominal origin, deictic elements.

Semenova Elena Nikolaewna EMPLOYMENT OF THE SERVICEMEN’S FAMILY MEMBERS IN WEST SIBERIA DURING THE GREAT PATRIOTIC WAR (1941–1945) // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 58-63

An important aspect of the social policy of the war years is considered: the employment of the servicemen’s family members. The forms and methods of this work and its results are showed.

Keywords: the Great Patriotic War, West Siberia, families of servicemen, social policy, employment

Matyushkina Marina Dmitriyevna IMPROVING THE QUALITY OF POSTGRADUATE PEDAGOGICAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2012. Issue 4 (119). P. 32-37

The paper concerns general criteria of education quality and specifi c criteria for postgraduate pedagogical education. The real system of postgraduate pedagogical education in St. Petersburg is analyzed according to the chosen criteria. Perspective directions of increase of the postgraduate pedagogical education quality are proposed.

Keywords: quality of education, postgraduate pedagogical education, andragogic principles, teacher's methodological culture.

Zakharova Nataliya Vladimirovna MAJOR PROBLEMS AND METHODS OF LANGUAGE SKILLS ACTUALIZATION BY GRADUATES OF THE HISTORY FACULTY OF TOMSK STATE UNIVERSITY WORKING ABROAD // Tomsk State Pedagogical University Bulletin. 2012. Issue 11 (126). P. 108-110

The article deals with the problem of independent actualization of foreign language skills as a means of professional communication by graduate students of the Department of International Relations of the National research Tomsk state university when working abroad. Opinion poll data on how lifelong learning is organized by graduates are examined. On the basis of the survey the author of the article makes conclusions about the quality of language teaching at the department and methods of language skills actualization by graduates of the History Faculty working abroad.

Keywords: lifelong learning, professional communication, professional occupation, studying a foreign language, knowledge, skills, habits, language material, exercises

Tereshin Dmitriy Aleksandrovich DEVELOPMENT OF MATHEMATICAL THINKING OF STUDENTS IN SOLID GEOMETRY COURSE IN THE CLASSES OF PHYSICAL AND MATHEMATICAL PROFILE // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 51-55

This article deals with the training solid geometry in the classes of physical and mathematical profile in the context of students’ mathematical thinking. See author’s system-oriented problems mastering the mathematical activity. The majority of the problems have been instructed, solution ideas and answers.

Keywords: mathematical thinking, mathematical activity, physical and mathematical profile, solid geometry, problem

Shatunova Elena Anatolevna TRUST OF EMPLOYEES TO TECHNOLOGY AS A FACTOR OF PSYCHOLOGICAL COMFORT AT THE WORKPLACE // Tomsk State Pedagogical University Bulletin. 2013. Issue 6 (134). P. 184-189

The focus of the article is on the analysis of the credibility of the technology with a number of phenomena of joint activities, in particular psychological atmosphere in the workplace of several industrial enterprises. This article proves that with a low level of confidence in the technology the psychological stress increases, which affects the psychological climate.

Keywords: social-psychological attitude to work, the phenomenon of trust, confidence in the technology, the psychological climate, individual and group activities, the subject of labour, safety equipment

Visitaevа Maret Balaudinovna DEVELOPMENT OF MATHEMATICAL ABILITIES OF STUDENTS IN THE FORMATION OF CONCEPTS // Tomsk State Pedagogical University Bulletin. 2017. Issue 1 (178). P. 51-57

The article presents an attempt to identify the aspects of development of mathematical abilities of schoolchildren in the process of formation of concepts representing the design in the form of three-dimensional model projected in (substantive, functional and conditional) planes. The model is based on the identified logical characteristics (volume, content, classification), types and stages of formation of the levels of formation of a concept, identified criteria adequate to the four levels of schoolchildern’s MA (discrete, fragmented, structured and holistic). For the first time developed a criterion for assessing the development of schoolchildren’s MА in the formation of concepts, according to which the four levels are marked. In general, the article shows the process of schoolchildren’s MА in the form of multifunctional dynamic and hierarchical model of the formation of concepts embodied at the output of the internal educational product and the student by correcting ascertaining certain result of a higher order.

Keywords: development of mathematical abilities of students, notion, preconcepts, criterion, ways and stages of formation, levels, model

Orlova Olga Vyacheslavovna, Pushkareva Irina Alekseyevna . // Tomsk State Pedagogical University Bulletin. 1997. Issue 2 (2). P. 52-53

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Redaktsiya . // Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 78-78

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Podustov Fedor Nikolaevich, Krivorotov A. V., Sagalaev A. M. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 75-76

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Kirdyashkin I. V. The role of popular educational societies in cultural life of the Tomsk province (the end of XIX - the begin¬ning of XX centuries). // Tomsk State Pedagogical University Bulletin. 2000. Issue 4 (20). P. 92-93

The role of popular educational societies of naturalists and doctors at the Tomsk Imperial University, Siberian engineers, the Tomsk Department of the Russian Technical Society, legal society, the society of studying Siberia is represented in the paper in development of cultural processes in the Tomsk prov-ince in the period of XIX-XX centuries.

Kayumova Ekaterina Aleksandrovna, Nizkodubova Svetlana Vasilyevna, Melnik T. G. Clinical and experimental substantiation of the ultradispersed piezoceramic powder production safety // Tomsk State Pedagogical University Bulletin. 2000. Issue 9 (25). P. 38-40

Within the framework of the development of the ultradispersed piezoceramic powder safety level, the research of the quantity of the peripheral blood was carried out both experimentally and in the conditions of the working area. In addition workers and employees involved in the production underwent ECG-test-ing, the results showing the dynamics of the twoyears' observations. The discovered derangements have revesible character and testify to inessential morpho-functional shifts in the explored organs and systems.

Zinn M. A. Derivational Patterns of Iterative Verb Formation in Ket // Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 64-74

The topic under consideration is important for describing the peculiarities of finite verb form derivation in Ket. The paper offers extensive data on pairs of iterative verb and their non-iterative correspondents in Ket. The analysis of the morphological structure of these pairs allows to unify and present a limited list of regular derivational patterns employed in the language for iterative verb formation. The author singles out three basic derivational operations on the one hand, and three basic meanings for the derivational category, named iterativity, on the other hand. A descriptive scheme in the form of equation is devised for coding groups of formal markers used for iterative verb formation in Ket. The outcome of this research is categorizing of all known to the author strategies applied to iterative formation according to the three basic derivational operations.

Petrov A. V. Russian Classical Literature and Changes in the Modern Educational System // Tomsk State Pedagogical University Bulletin. 2005. Issue 6 (50). P. 112-117

The main ideas and problems of the present situation with the Russian classical literature in teachers and students consciousness are emphasized on the questionnaire materials. Opinions of respondents are viewed against a background of the modern educational reform and recent changes taking place in Russia's society.

Baklanova Elena Alekseyevna IMPLICIT UNITS CORRELATION IN A TEXT SYSTEM (on the Material of Early Shot Stories from “The Return of Chorb” by V. Nabokov) // Tomsk State Pedagogical University Bulletin. 2006. Issue 5 (56). P. 139-144

The article points to analysis of connection of deep semantic level units of the text. These units reflect the originality of Nabokov’s systemic organization of concepts. The relations that are evolved from the members of concepts pair “happiness – death” are in the center of this research. One of the characteristics of the author idiostyle is nature of such relations and the way of representing the analyzed concepts in the text system.

Kostyukova Tatyana Anatolyevna, Shulgin Aleksiy ORTHODOX PEDAGOGY IN MODERN SPIRITUAL, CULTURAL AND HISTORICAL SITUATION // Tomsk State Pedagogical University Bulletin. 2010. Issue 10 (100). P. 25-30

This article is devoted to the analysis of pedagogical reasons of the modern cultural and civilization crisis, which reveals a loss of immanent values of life. It is proved that modern pedagogy tends to entire perception of person and includes confessional systems, including orthodox. Orthodox system tends to self-perfection, self-organization, selfdetermination of personality. As an example in the article the experience of the centre working with drug addicts and their families is shown.

Keywords: spiritual, cultural and historical situation, orthodox pedagogy, humanism, rehabilitation of drug addicts, program of spiritual and moral upbringing

Yanushchik Olga Vladimirovna, Sherstneva Anna Igorevna, Peskova Evgeniya Sergeyevna INCREASING QUALITY OF STUDENTS’ MATHEMATICAL EDUCATION BY MEANS OF ALGEBRA AND ANALYTICAL GEOMETRY SECTIONS INTEGRATION ON EXAMPLE OF STUDY OF LINEAR INEQUALITIES SYSTEMS // Tomsk State Pedagogical University Bulletin. 2010. Issue 12 (102). P. 84-88

The expedience of use of linear algebra and analytical geometry sections integration on the example of linear inequalities systems with two and three unknowns for increasing students’ mathematical education quality is shown in the article.

Keywords: fusion, system of linear inequalities, planes, half-planes, prominent figures.

Ermachkova Anna Sergeyevna THE PROBLEM OF CREATING HUMOUR IN CHEKHOV’S PROSE // Tomsk State Pedagogical University Bulletin. 2011. Issue 7 (109). P. 104-107

This article is devoted to the devices for creating humour in Chekhov’s prose. The examined devices have been chosen regarding to the problem of quotations and of a “borrowed” word in Chekhov’s works. The quotations for this analysis have been chosen from the works by Shakespeare, Krylov, Griboedov and Gogol.

Keywords: Chekhov, “borrowed” word, quotation, Shakespeare, Krylov, Griboedov, Gogol, humorous

Zaytseva Tatyana Igorevna SPECIFICITY OF EARLY EUROPEAN MODERNIZATION IN THE CONTEXT OF MODERN HISTORICAL AND SOCIOLOGICAL KNOWLEDGE // Tomsk State Pedagogical University Bulletin. 2011. Issue 11 (113). P. 35-40

In the article specificity and the place of the first decades of the 16th century during new European modernizations are analyzed on the basis of some international and Russian research of the historical and sociological plan. The author reveals the essence of the occurred transformations; features of position of the two countries: France and Germany, in the united European system; and also the role of the “old” elites in the development of the new mentally-behavioral issues.

Keywords: Early New time, process of modernization (“Transition”), history of France, history of Germany, mentality, European elite

Kokarevich Mariya Nikolaevna MENTALITY AND FORMS OF CULTURE: DETERMINATION TYPES // Tomsk State Pedagogical University Bulletin. 2011. Issue 11 (113). P. 203-207

The paper shows cultural and historical mentality type determines the whole variety of cultural phenomena from the point of view of quality, quantity and genetics.

Keywords: cultural historic type, mentality of culture, coherent determination

Verkhorubova Oksana Viktorovna THEORETICAL PRECONDITIONS OF DEVELOPMENT OF HEALTH CULTURE IN RUSSIAN PEDAGOGY // Tomsk State Pedagogical University Bulletin. 2012. Issue 2 (117). P. 23-26

The article is devoted to consideration of the history of development of the health culture in Russia pedagogy. Its stated that health culture has been viewed from different aspects during historical periods, such as: hygiene, physical, mental, medical, pedagogic and others. The author concludes that the idea of local educators remains relevant in modern times and they are legacy for future teachers.

Keywords: Health, health culture, physical culture, health life style, valueology

Kondratyuk Tatyana Aleksandrovna ORGANIZATION OF PREVENTION FOR DRUGS ABUSE AS SOCIAL FUNCTION OF EDUCATIONAL INSTITUTIONS OF PRIMARY AND SECONDARY VOCATIONAL EDUCATION OF KRASNOYARSK REGION // Tomsk State Pedagogical University Bulletin. 2012. Issue 12 (127). P. 178-181

The author considers the organization of prevention for drugs abuse in educational institutions of primary and secondary vocational education as one of the social functions. The article concerns such concept as “a social function”, “a value”. The article talks about problematic of prevention for drug abuse, its foundations, characteristics, structure of organization in educational institutions of elementary and secondary professional education.

Keywords: social function, values, contingent, prevention for drug abuse, institutions of primary and secondary professional education, environment, educational system, testing, educational-instructive work

Voronina Nataliya Anatolyevna THE DEVELOPMENT OF COMMUNICATIVE RESPONSIBILITY OF STUDENTS OF INSTITUTION OF HIGHER LEARNING AS PEDAGOGICAL PROBLEM // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 99-102

The article is devoted to the development of communicative responsibility of personality as one of major descriptions of professionalism in modern informative-communicative society.

Keywords: informative-communicative society, communication, communicative responsibility

Prokofyev Gennadij Vladimirovich THE CATEGORY OF INTERDISCOURSE AS A MEANS OF ORGANIZING MEDIA DISCOURSE // Tomsk State Pedagogical University Bulletin. 2013. Issue 5 (133). P. 77-79

The category of interdiscourse is examined in the article. Special attention is paid to the means of explicit and implicit information transfer in polycode texts, interrelation of different types of information encoded in polycode texts to reach maximum impact on the recipient. As a means of presentation of information there is considered media discourse and polycode texts that are the content of this discourse.

Keywords: discourse, interdiscourse, polycode text, precedent text, text pragmatics, media discourse

Minich Aleksandr Sergeyevich, Minich Irina Borisovna, Shaytarova Olga Vladimirovna, Permyakova Natalya Leonidovna MORPHOGENESIS AND HORMONAL BALANCE ARABIDOPSIS THALIANA BY EXPOSURE TO UV-A LIGHT LOW INTENSITY // Tomsk State Pedagogical University Bulletin. 2013. Issue 8 (136). P. 9-17

The article deals with the effect of long-wave ultraviolet (UVA) radiation in the low-intensity white light (BS) on morphogenesis, hormonal balance, the content of photosynthetic pigments (SAF) and ascorbic acid (AA) Arabidopsis thaliana (L.) Heynh. wild-type and mutant Ler hy4, having irregularities in the synthesis of cryptochrome 1 (CRY1). The plants of both lines inhibition of growth processes and reducing the real seed production in response to the additional exposure to UV-A light was associated with a change in the balance of endogenous hormones - decrease in the amount of indole acid (IAA), and increased levels of abscisic acid (ABA), change the content of FAK and AK. On the basis of differences in the dynamics of seed production plants has been suggested the possible involvement of the photoreceptor CRY1 in regulating morphogenesis of plants to UV-A light of low intensity.

Keywords: Arabidopsis thaliana Ler, hy4, UV-A radiation, endogenous hormones, photosynthetic pigments, ascorbic acid, morphogenesis, seed production

Babich Vladimir Vladimirovich THE APOPHATIC METHOD OF PERSONALITY EXPLICATION // Tomsk State Pedagogical University Bulletin. 2013. Issue 9 (137). P. 236-240

In this work we have done the analysis of the concept of personality, which was formed in the Christian intellectual tradition, based on the substantial ontology and the apophatic method. In the research personality is presented as a transcendental condition of existence of the anthropological reality, which can not be immediately objectified. This makes it possible to talk about the mystery of personality in the context of general cognitive process and governs the apophatic method. Essential difference between the Eastern and Western apophatic traditions is presented.

Keywords: personality, apophaticism, mistery, substance, anthropology

Frolova Elena Aleksandrovna INSTITUTIONAL DESIGN OF SOCIAL RESPONSIBILITY // Tomsk State Pedagogical University Bulletin. 2014. Issue 5 (146). P. 158-162

The article considers the institutional design of social responsibility mechanism through the relationship between the institution and formal rules, as well as culture, traditions and values. It is ascertained that the institutional design “with the foundation” is the preferred strategy, because it allows using the evolutionary process of human and social development.

Keywords: social responsibility, institution, institutional design

Cherdantseva Irina Vasilyevna PROBLEM OF POVERTY LEVEL OF THE POPULATION IN TOMSK REGION: POST-CRISIS RESTORATION // Tomsk State Pedagogical University Bulletin. 2014. Issue 5 (146). P. 163-169

The article discusses the level of poverty in the example of Tomsk region in the context of post-crisis stage of development. The authors analysed the structure of income of the population at the regional level and showed specific poverty problems of Tomsk region. The operating regional system of measures of fight against poverty is given and recommendations about increase of their efficiency are offered.

Keywords: crisis, poverty level, specific problems, post-crisis restoration

Logvinovich Georgiy Vladimirovich DEVELOPMENT AND FEATURES OF CRISIS IN HIGHER EDUCATION OF THE USSR IN THE 70–80’S OF THE 20TH CENTURY // Tomsk State Pedagogical University Bulletin. 2018. Issue 3 (192). P. 186-193

Сareful study of the rich experience of the Russian and Soviet higher schools is required in modern conditions of reforming the Russian educational system. Such a study will allow to take into account the mistakes of the past and to find the roots of modern problems, and also to formulate the most optimal ways of the current modernization. The need to study the dynamics of the development of the Soviet higher school is due to the scientific and historical relevance of the topic. Analysis of statistical data, archival records management showed that the development of higher education in the USSR in the 1970s and 1980s was ambiguous and contradictory. On the one hand, during this period there is an increase in the quantitative indicators of the output of specialists, the number of higher education institutions is increasing and the number of specialties is expanding. On the other hand, the system of higher education was subordinated to the needs and opportunities of the state planned economy. The state purposefully expanded the training of personnel for the extensive development of production. The growth in the number of specialists with higher education was achieved due to an increase in admission to correspondence and evening departments. Decrease in the financing of education by the end of the 1980s. gradually led to the obsolescence of the material and technical base of universities, to a decrease in prestige, both university professors and graduates who did not find a decent job in their specialty. All this deformed the system of higher education and adversely affected the development of the Soviet state and society.

Keywords: history of higher education, higher school of the USSR, soviet students, higher school teachers, distance learning, work in the specialty

Nikolaeva Anastasiya Vladimirovna, Shaykhutdinova Tatyana Nikolaevna ADVERTISING TEXT AS A SOURСE OF CULTURAL AND LINGUISTIC INFORMATION // Tomsk State Pedagogical University Bulletin. 2018. Issue 8 (197). P. 9-13

Advertising text in English is considered at the intersection of two paradigms: linguistics and cultural studies. The relevance of the article is due to the ability of the advertising text to broadcast not only information about the product or service (price, parameters, benefits), but also about the way of British life and culture, and therefore it can be used in the process of learning language at the university. For example, the focus of our attention was on advertising texts from the magazine “The People’s Friend” – a magazine which is mainly intended for older women and is broadly traditionalist in outlook. Reading advertising texts contributes to the development of the skills of English language learners to decode, correctly interpret the hidden cultural codes in the text, to formulate their attitude to the information contained in the text and adequately use the acquired knowledge in speech. Analysis of several advertising texts revealed the attitude of the British to aging, wills, charity, burial: 1) elderly people’s life should be comfortable with help of the advertised devices (Stairlift, Easy-Air Bath Lift, safety seat); 2) it’s common to make a will and donate to a charity (leave a gift in your will, including World Cancer Research Fund in your Will, Please remember Battersea Dogs and Cats in your Will); 3) it’s common to take care of one’s burial (to plan your funeral, to pay your funeral, in advance); 4) people may be cremated after their death; some people may wear a locket with ashes typically after a funeral ceremony in memory of their loved ones (The locket opens to reveal a vial that can contain ashes as a memorial).

Keywords: text, advertising, commercial, cultural linguistics, cultural and linguistic component of the text, stereotype, tradition

Orlova Olga Vyacheslavovna . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 88-89

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Reviakina Valentina Ivanovna . // Tomsk State Pedagogical University Bulletin. 1998. Issue 2 (5). P. 108-110

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Tsitlenok V. S., Govorina O. L. The correlation of the competitive capacity of an enterprise and the national economics // Tomsk State Pedagogical University Bulletin. 2000. Issue 5 (21). P. 42-44

The conception of competition ability is of great interest to modern science. This article deals with interaction and in-terconnection of competition abilities of firms and national economics. The idea is that every country can have competition ability on the national and foreign market if its firms and economy stands the competition. The factors of competition abilities of firms and national economics are different but interdependent.

Manakov N. A., Vdovin R. S., Vdovin A. S. The Problems of Knowledge Quality Control under the Conditions of Distance Learning // Tomsk State Pedagogical University Bulletin. 2003. Issue 2 (34). P. 99-100

The article considers the practice of modern testing, re¬veals positive and negative aspects of this form of evaluat¬ing. The authors suggest ways of making computer tests for the use under the conditions of distance learning to increase sfficiency of knowledge quality control.

Keywords: -

Moldanova T. A., Sheremet Alena Nikolaevna Academic Mobility and Information and Communication Technology Competence of Future Teacher and Their Role In Bolongnia Declaration // Tomsk State Pedagogical University Bulletin. 2006. Issue 6 (57). P. 136-140

The article reflects the research and analyses of general questions of the Bolongnia Declaration which influence on the development of Russian pedagogical education. The main terms in this article are pedagogical education, future teacher and academic mobility. Authors consider that these problems are not covered enough in appropriate sources. Also authors make some conclusions about contradictions between demands of Bolongnia Declaration and the state of our pedagogical high educational establishments

Khudyshkina A. E. The Instability of the Gender Category in Kamchatsky Dialects // Tomsk State Pedagogical University Bulletin. 2007. Issue 2 (65). P. 52-57

The article «The Instability of the Gender Category in Kamchatsky dialects» presents the analysis of the gender category of general Russian and dialect nouns functionating in Kamchadals’ dialects. The aim of the article is to point out the differences in the distribution of the whole totality of the nouns marked in the dialects among gender classes. In this work the nouns are classified into four groups: I. General Russian words, the gender category of which is common in the dialect language and in the literary language (LL). II. General Russian words, the gender category of which doesn’t coincide with the LL and the dialects. III. General Russian words with the «roaming» gender category in the dialect speech. IV. The dialect nouns, the gender category of which differs from the LL.

Lityagina A. V. Music as a Cultural Landscape Element of West Siberian Cities (the Second Half of the XIXth – the Beginning of the XXth Centuries) // Tomsk State Pedagogical University Bulletin. 2007. Issue 3 (66). P. 80-86

The role of musical culture as an element of the public mode of life, gradual, step-by-step, non-linear dissemination of different levels of musical culture in the cities of West Siberia from the second half of the XIXth century up to the beginning of the XIXth century are analyzed in this article. The article also discloses dynamics and peculiarities of West Siberian citizens’ access to this kind of art.

Kollegov Artem Konstantinovich Department of Additional Pedagogical Professions’ Foundation and Development as a Social Phenomenon in Higher Educational Establishments // Tomsk State Pedagogical University Bulletin. 2007. Issue 10 (73). P. 35-40

The article is devoted to the problems of Additional Pedagogical Department’s foundation and development. These departments were a social movement and a powerful resource in upbringing of students all over the country at the beginning of the 60–80-s

Puzyrev Aleksandr Vladimirovich THE METHODOLOGY OF STUDYING TWO BASIC PRINCIPLES IN PERSONAL ATTITUDE // Tomsk State Pedagogical University Bulletin. 2009. Issue 8 (86). P. 112-115

The article suggests the methodology that allows to graduate the intensity degree of creative and destructive principles in human mentality. The methodology is based on the ideas of distinction between libido, the life instinct, and the destructive death instinct of Thanatos (Sigmund Freud), biophilia and necrophilia (Erich Fromm).

Keywords: self-evolution, self-destruction, the intensity degree, Sigmund Freud, Erich Fromm, the research methodology

Tikhomirov Vadim Anatolyevich THE MONITORING OF THE DYNAMICS OF THE FORMATION OF READINESS OF A MILITARY SPECIALIST ON THE USE OF RADIO COMMUNICATION FACILITIES FOR PROFESSIONAL ACTIVITIES // Tomsk State Pedagogical University Bulletin. 2009. Issue 9 (87). P. 62-66

The results of the experimental work on the formation of readiness of military specialists on the use of radio communication facilities for professional activities are presented in the article. Theoretical model of readiness and the process of the diagnostic monitoring of the dynamics of the formation of components of readiness are described in it.

Keywords: the use of radio communication facilities, a military specialist, military professional subjects, readiness for professional activities, pedagogic monitoring, an expert opinion

Vodoleyeva Mariya Pavlovna THE TRADITIONS OF THE RUBAI BY O. KHAYYAM IN THE «THE VERSES FOR A RING» BY H. SAPGIR // Tomsk State Pedagogical University Bulletin. 2009. Issue 9 (87). P. 167-171

The tradition of the poetic translations of the rubai by O. Khayyam is developed enough both in the European and Russian literature. In 1950th years Henry Sapgir made the translations of the poems by O. Khayyam, and created the cycle of the quatrains «The Verses for a Ring» (1981), which similar by the composition and the subjects to the classical firm form of the east poetry – rubai. Continuing the traditions of the east literature, H. Sapgir modified the canon of the form and the poetic translation of the rubai, he changed its metric figure, the rhyme, the composite structure and the semantic filling, thereby contributing to the development and the actualization of this form.

Keywords: the east poetry, the canon genre form, the rubai, the tradition of the poetic translations, the verses for a ring, the form of the philosophical reflection, the «empty» rubai, the evolution of the genre form