ESSENTIAL RESOURCES OF VERBAL MANIPULATION IN THE DISCOURSE OF ENGLISH OUTDOOR ADVERTISEMENTS
The article discusses resources of verbal manipulation that are most often used in English advertising discourse. The most essential resources of verbal manipulation in outdoor advertisements seem to include language resources proper, resources of verbal manipulation through changing the structure of advertising discourse and cognitive resources of verbal manipulation. The results of the research of English outdoor advertisements show that all the resources of verbal manipulation are closely connected with each other in advertising discourse. The most effective resources of verbal manipulation in the discourse of English outdoor advertisements are reframing, the Imperative Mood, parallel constructions, rhyming, play of words and allusions.
Keywords: verbal manipulation, advertising discourse, advertising text, outdoor advertising
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Issue: 4, 2015
Series of issue: Issue 4
Rubric: ACTUAL PROBLEMS OF COGNITIVE AND DISCURSIVE LINGUISTICS
Pages: 165 — 173
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