INTERACTIVE TECHNOLOGIES IN ADVERTISING: PECULIARITIES OF DEVELOPMENT ADVERTISING COMMUNICATIONS IN THE INTERNET SEGMENT
This article is dedicated to the research into the interactive advertisement as a game model of cooperation between advertiser and target audience. It also presents analysis of using game tools in advertising process, results of content analysis of interactive advertising products and situational analysis of Internet market of Krasnoyarsk into the subject of development interactive technologies in advertising. According to the research results the recommendations for creation of interactive advertisement product and proposals on the use of interactive advertising in the Internet were developed.
Keywords: Internet advertising, game tools, advertising process, interactive advertising model, interactive advertisement
References:
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Issue: 3, 2014
Series of issue: Issue 3
Rubric: INTERDISCIPLINARY RESEARCH
Pages: 172 — 178
Downloads: 748