The Role of the Competitive Analysis for Achievement of Competitive Advantages
In industrial countries the special knowledge of the competitors confidently turns to a lawful source of the competitive advantage. The contents of this competitive advantage is, that the company offers a special purchasing value to the consumers. The consumers determine consumer value in comparison with the offers of the competitors. Therefore competitive information turns to an original component of the corporate strategy. It gives the bases to consider the competitive analysis as an independent kind of the economic analysis serving the current needs of firm. Besides the competitive analysis is necessary for service of needs of strategic management of firm
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Issue: 9, 2007
Series of issue: Humanities (Economics, Law)
Pages: 22 — 24
Downloads: 982