COMPOSITION AS A PARAMETER OF THE DESCRIPTIVE MODEL OF THE SPEECH GENRE OF CINEMA ANNOUNCEMENT (BASED ON THE ANNOUNCEMENTS FOR INDIAN FILMS)
DOI: 10.23951/1609-624X-2021-1-65-72
Introduction. The paper analyzes the characteristics of the compositional structure of the speech genre of cinema announcement functioning on the Internet. The structure of movie announcements of different types is compared; the specificity of the composition of movie announcements for Indian films is revealed based on the data obtained. Aim and objectives. Description of the composition of the speech genre of the cinema announcement, functioning on the Internet. Material and methods. The study is based on the linguistic-stylistic analysis method, which includes observation, comparison, interpretation, discursive analysis. The material taken for research is 250 cinema-announcements for Indian films written in Russian and posted on the website Indiankino.net. The volume of the studied texts is 6–8 sentences (from 60–100 words). These are movie announcements for films of different genres: melodramas, dramas, thrillers, comedies, action films, etc. Results and discussion. The studied texts have a similar theme, a relatively stable composition and a repeating set of means of linguistic embodiment, which allows us to consider the movie announcement as a separate speech genre. To describe it, a model has been developed that includes the following parameters: communicative goal, image of the author, image of the addressee, image of the past, image of the future, type of dictum content, features of the language embodiment, composition, verbal and non-verbal means. The composition of the movie announcement is one of the most important genre-forming features. It was determined that the composition of cinema announcements for Indian films operating in the Internet environment includes such elements as the title, image (mostly posters), additional information about the film (the name of the characters and directors of the film, year of release of the film, film genres, original name of the film, language in which the film is available), Internet tools (film rating, social media buttons for exchanging film information with other people), description of the film: exposition, main part, ending. Conclusion. The compositional structure and elements of different types of movie announcements (for example, printed movie announcements, movie announcements written in other languages, movie announcements of films from other countries) differ from each other, which depends on the time of their writing, the scope of functioning, and the author’s style. Each of the structural elements of the speech genre of cinema announcement has pragmatic potential and serves to fulfill the main functions of the studied speech genre – to provide information about the film and to influence the addressee and draw his attention to the film.
Keywords: speech genre, composition, cinema-announcement, film, cinema, India
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Issue: 1, 2021
Series of issue: Issue 1
Rubric: TOPICAL ISSUES OF RUSSIAN STUDIES AND COMMUNICATIVE STYLISTICS OF THE TEXT
Pages: 65 — 72
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