TO THE QUESTION OF SEMANTICS AND PECULIARITIES OF PRECEDENT STATEMENTS FUNCTIONING IN MODERN GLOSSY PRESS (DATA OF ENGLISH AND RUSSIAN)
DOI: 10.23951/1609-624X-2017-11-120-128
The article is devoted to precedent statements and peculiarities of their semantics and functioning in glossy press. The author gives the following definition of precedent statements: units of language known to the most members of a definite lingvocultural community. The following source domains of precedent statements are analyzed: cinema, literature, folklore, art, music, phraseology, proverbs and set expressions. Popular women glossy magazines such as Elle, Cosmopolitan, Vogue and Glamour proved to be a valuable language material. Precedent statements can occur in different sections of magazines: fashion, beauty, design, relations between men and women, travelling, health. The thorough analysis shows that cinema and literature are the most important and frequent source domains for precedent phenomena. Precedent statements could be transformed, especially in the headlines of the articles. The author distinguishes the following types of transformation peculiar to precedent units in glossy press: modification and addition of the component. The phenomenon of precedent sign is analyzed. Due to huge expansion of the Internet different computer, mathematical, graphic and commercial signs can function in precedent texts. Readers know such signs and recognize them easily. The comparative study of English and Russian precedent phenomena gives reliable linguistic data. The author concludes that understanding of precedent statements is extremely important for deciphering of the information contained in journalistic texts.
Keywords: precedence, precedent statement, precedent sign, semantics, text, meaning, glossy press, source domain
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Issue: 11, 2017
Series of issue: Issue 11
Rubric: COMPARATIVE STUDIES
Pages: 120 — 128
Downloads: 901