METAPHORS IN SPORTS DISCOURSE: FUNCTIONAL SPECTRUM
DOI: 10.23951/1609-624X-2017-6-32-38
The impact function of the mass media causes the use of expressive means of language; the main of them is a metaphor. At the same time the impact of metaphor seems a rather complex phenomenon, so the study of its functions does not cease to be relevant. A wide range of functions of the metaphor and their hierarchy are considered in the context of the newspaper sport discourse on the example of the sports report genre. The analysis is illustrated by vivid examples from the Russian and German press; it shows that this figure of speech is the most important means of pragmatic impact in the sports discourse and in the written sports report, in particular. Consequently, the pragmatics has a target status in the hierarchy of functions. Expressiveness and evaluativity are considered as the most important functions. Moreover, the metaphor has a decorative, attractiveness, game, hyperbole, compression, conspire, encoding, and mnemonic functions that are rarely traced in the text of their own and rather provide a comprehensive impact on the reader. At the same time, the metaphor can perform almost the opposite tasks: mnemonic and conspiracy functions. Consequently, the functional properties of metaphors are in the relationship of interdependence and mutual reinforcement.
Keywords: metaphor, metaphors’ functions, expressiveness, evaluativity, sports discourse, genre of sports report
References:
1. Sharapa A. A. Terminoobrazovaniye: izucheniye, obucheniye i kommunikatsiya [Term formation: study, teaching and communication]. Meditsinskiy zhurnal BGMU – Medical Journal of BSMU, 2007, no. 2 (20), pp. 121–124 (in Russian).
2. Pisarev D. S. Funktsionirovaniye vosklitsatel’nykh predlozheniy v sovremennom frantsuzskom yazyike i ikh pragmaticheskiy aspekt [Functioning of exclamatory sentences in modern French language and their pragmatic aspect]. Pragmaticheskiye aspekty funktsionirovaniya yazyika [Pragmatic aspects of language functioning]. Barnaul, ASU Publ., 1983. Pp. 114–125 (in Russian).
3. Akhmanova O. S. Slovar’ lingvisticheskikh terminov [Glossary of linguistic terms]. Moscow, KomKniga Publ., 2005. 576 p. (in Russian).
4. Maslova V. A. Lingvisticheskiy analiz ekspressivnosti khudozhestvennogo teksta: ucheb. posobiye [Linguistic analysis of expressiveness of an art text: study guide]. Minsk, Vyisshaya shkola Publ., 1997. 156 p. (in Russian).
5. Moskvin V. P. Stilistika russkogo yazyika. Teoreticheskiy kurs [The style of the Russian language. Theoretical course]. Rostov-on-Don, Feniks Publ., 2006. 630 p. (in Russian).
6. Bazhenova E. A. Kategoriya otsenki [Evaluating category]. Stilisticheskiy entsiklopedicheskiy slovar’ russkogo yazyika [Stylistic Encyclopedic Dictionary of the Russian language]. Moscow, Flinta: Nauka Publ., 2003. Pp. 139–146 (in Russian).
7. Skovorodnikov A. P., Kopnina G. A. Otsenochnost’ [Evaluativity]. Rechevoye obshcheniye: spetsializirovannyiy vestnik – Conversation: specialized Bulletin, 2006, iss. 8–9, pp. 174–180 (in Russian).
8. Klushina N. I. Yazykovye mekhanizmy formirovaniya otsenki v SMI [Language mechanisms of evaluation in the media]. Publitsistika i informatsiya v sovremennom obshchestve [Journalism and information in modern society]. Moscow, 2000. Pp. 94–106 (in Russian).
9. Churyukanova E. O. Otkrytaya otsenochnost’ rechi kak odno iz proyavleniy vozdeystvuyushchey funktsii gazety (na primere ispol’zovaniya amerikanizmov) [Open evaluation of speech as one of the aspects of the impacting function of the newspaper (on the example of americanisms)]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – TSPU Bulletin, 2016, no. 6 (171), pp. 35–38 (in Russian).
10. Kharchenko V. K. Funktsii metafory: ucheb. posobiye [Metaphor’s Functions: study guide]. Moscow, Knizhnyy dom “LIBROKOM” Publ., 2009. 96 p. (in Russian).
11. Prom N. A. Sovremennyy gazetnyy sportivnyy reportazh: zhanrovo-stilisticheskiy aspekt. Dis. kand. fi lol. nauk [Modern newspaper sports report: genre and stylistic aspects. Diss. cand. of philol. sci.]. Volgograd, 2011. 240 p. (in Russian).
12. Kostomarov V. G. Russkiy yazyk na gazetnoy polose. Nekotoryie osobennosti yazyka sovremennoy gazetnoy publitsistiki [Russian language in the newspaper page. Some features of the language of modern newspaper journalism]. Moscow, MSU Publ. 1971. 267 p. (in Russian).
13. Vinogradov S. N. Yazyk gazety v aspekte kul’tury rechi [Newspaper language in the aspect of speech culture]. Kul’tura russkoy rechi i effektivnost’ obshcheniya [Culture of the Russian language and effective communication]. Moscow, Nauka Publ., 1996. Pp. 281–317 (in Russian).
14. Pokrovskaya E. V. Pragmatika sovremennogo gazetnogo teksta [Pragmatics of modern newspaper text]. Russkaya rech – Russian speech, 2006, no. 3, pp.81–87 (in Russian).
15. Borev Yu. B. Estetika [Aesthetics]. Moscow, Politizdat Publ., 1988. 496 p. (in Russian).
( 451.74 kB ) 
( 445.33 kB )
Issue: 6, 2017
Series of issue: Issue 6
Rubric: COGNITIVE-DISCURSIVE AND COMPUTER LINGUISTICS
Pages: 32 — 38
Downloads: 1005