Substantial Aspect of Public Relations

Kuzheleva I. P.

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This paper discusses a Public Relations substance problem as one of the communicative activity aspects. The author sets up a hypothesis that the PR-activity main point is the invariable trend to construct equitable dialogue between its partners, to make and keep equal conditions for all public discussion participants at PR-sphere of action.

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Issue: 2, 2004

Series of issue: Humanities (Philosophy, Cultural Science)

Rubric: Interdisciplinary Studies

Pages: 160 — 162

Downloads: 945