THE FUNCTIONAL FEATURES OF ANGLICISMS IN OUT-OF-HOME ADVERTISING
The article presents the analysis of the functional development of the Russian language anglicisms present in the texts of out-of-home advertising. For this purpose the meaning of the concept out-of-home advertising is revealed, the reasons of anglicisms loans and their theme groups in advertising are determined. Acording to the method of loan of anglicisms in out-of-home advertising there are: foreign-language blobs (ekzotizms), composites, abbreviations and hybrids. The active and universal use of anglicisms in outdoor advertising is explained by the functional properties of advertising texts (nominative, pragmatical and incentive functions).
Keywords: anglicisms, out-of-home advertising, foreign-language blobs, composites, abbreviations, hybrids, theme groups of anglicisms
References:
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Issue: 10, 2016
Series of issue: Issue 10
Rubric: RUSSIAN LANGUAGE
Pages: 28 — 31
Downloads: 767