EVOLUTION OF THE PRECEDENT WORLD IN INTERNET-DISCOURCE AND THE SEMANTIC-AXIOLOGICAL BALANCE WHEEL LAW (AN EXAMPLE OF V. VYSOTSKY’S PRECEDENT WORLD)
The article deals with the phenomenon of the precedent world, the elements of which are means of implementing the semantic-axiological balance wheel law. Balance wheel can start moving in the event of activation of specific catalysts such as: power of conceptual voltage of the concept; branching of vectors tree of its associative-semantic deployment, the ability of generating and generalization of meanings, axiological polyvalence. Analyzing each catalyst, the researcher describes the peculiarities of their functioning on the example of the use in the new media of one of the elements of Vladimir Vysotsky’s precedent world. Due to various interpretations of this element the precedent world expands, varies, unfolds – “live” in the field of media, supporting different axiological and substantive trends in contemporary public communication.
Keywords: precedential, precedent world, media discource, semantic-axiological balance wheel law, Vladimir Vysotsky
References:
1. Kabankov A. I. Pretsedentnyy mir kak raznovidnost' mediakontsepta (na primere pretsedentnogo mira V. Vysotskogo) [Precedent world as a variety of media concept (an example of Vladimir Vysotsky’s precedent world)]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – TSPU Bulletin, 2016, no. 3, pp. 29–32 (in Russian).
2. Orlova O. V. Diskursivno-stilisticheskaya evolyutsiya mediakontsepta: zhiznennyy tsikl i miromodeliruyushchiy potentsial [Discursive-stylistic evolution of media concept: life cycle and world modeling potential]. Tomsk, 2012, 354 p. (in Russian).
3. Orlova O. V. Zhiznennyy tsikl i miromodeliruyushchiy potentsial mediakontsepta [Life cycle and world modeling potential of media concept]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – TSPU Bulletin, 2010, no. 6, pp. 78–83 (in Russian).
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Issue: 7, 2016
Series of issue: Issue 7
Rubric: ACTUAL PROBLEMS OF COGNITIVE-DISCURSIVE LINGUISTICS AND CULTURAL LINGUISTICS
Pages: 35 — 38
Downloads: 661