COMMUNICATIVE STYLISTICS OF TEXT: MEDIA COMMUNICATIVE UNIVERSALS
Relying on the G. P. Melnikov's idea that language universals can be identified on the basis of the determinant as the primary mechanism of language systems, as well as on the experience of revealing communicative universals in literary texts, the author identified the media communicative universals considering the mass media as a special subsystem of verbal communication. The media communicative universals are interpreted as laws and related operating principles of structuring media texts that reflect a media event as an element of media communication and meet the criteria of frequency and repeatability with possible genre, idiostyle and other variations within the limits of a certain invariant. The media communicative universals were identified with regard to such factors as content, form and functions of text activity in mass media.
Keywords: communicative stylistics of text, mass media, media event, media communicative universals, laws and principles of text activity in mass media
References:
1. Bolotnova N. S. Kommunikativnye universalii i ikh leksicheskoe voploshchenie v khudozhestvennom tekste [Communicative Universals and their Lexical Refl ection in the Literary Text]. Nauchnye doklady vysshey shkoly: Filologicheskiye nauki – Scientifi c Papers of Higher School: Philological Sciences, 1992, no. 4, pp. 75–87 (in Russian).
2. Bolotnova N. S. Leksicheskaya struktura khudozhestvennogo teksta v assotsiativnom aspekte [Lexical Structure of Literary Text in the Associative Aspect]. Tomsk, 1994. 212 p. (in Russian).
3. Mel’nikov G. P. Yazyk kak sistema i yazykovye universalii [Language as a System and Language Universals]. Yazykovye universalii i lingvisticheskaya tipologiya – Language Universals and Linguistic Typology. Moscow, 1969. Pp. 34–45 (in Russian).
4. Greenberg J. Memorandum o yazykovykh universaliyakh [Memorandum Concerning Language Universals]. Translated from English by R. M. Frumkina / J. Greenberg, Ch. Osgood, J. Jenkins. Novoye v lingvistike (Yazykovye universalii) – New Trends in Linguistics (Language Universals). Moscow, 1970. Issue 5, pp. 31–44.
5. Hockett Ch.F. Problema yazykovykh universaliy [The Problem of Universals in Language]. Ttranslated from English by E. L. Ginsburg and V. Z. Sannikov. Novoe v lingvistike (Yazykovye universalii) – New Trends in Linguistics (Language Universals). Moscow, 1970. Issue 5, pp. 45–76.
6. Katsnelson S. D. Tipologiya yazyka i rechevoye myshleniye [Typology of Language and Verbal Reasoning]. Leningrad: Nauka, Leningr. Otdeleniye Publ., 1972. 216 p. (in Russian).
7. Zavyalova N. A. Kommunikativnye universalii kak sredstvo intellektual’nogo vozdeystviya [Communicative Universals as a Mental Force]. URL: http://teoria-practica.ru/rus/fi les/arhiv_zhurnala/2015/6/philosophy/zavyalova.pdf (Accessed 15 July 2015) (in Russian).
8. Zavyalova N. A. Kulturnye kommunikativnye universalii kak sovremennyy etap razvitiya kultury [Cultutal Communicative Universals as the Current Stage of Cultural Development]. Znaniye. Ponimaniye. Umeniye. – Knowledge. Understanding. Ability, 2015, issue 1. URL: http://cyberleninka.ru/article/n/kulturnye-kommunikativnye-universalii-kak-sovremennyy-etap-razvitiya-kultury#ixzz3g6hKVwHo (Accessed 15 July
2015) (in Russian).
9. Bolotnova N. S. Kommunikativnye leksicheskie universalii v poeticheskoy deyatelnosti: voprosy teorii i metodiki [Communicative Lexical Universals in Poetry Activity: Theory and Methods]. Bolotnova N. S., Babenko I. I., Baklanova A. A. [i dr.]. Kommunikativnaya stilistika teksta: leksicheskaya regulyativnost’ v tekstovoy deyatel’nosti: kollektivnaya monografi ya [Communicative Stylistics of Text: Lexical Regulation in Text Activity: collective monograph]. Pod. red. N. S. Bolotnovoy. Tomsk, TGPU Publ., 2011. Pp. 43–65 (in Russian).
10. Orlova O. V. Diskursivno-stilisticheskaya evolyutsiya mediakontsepta: zhiznennyy tsikl i miromodeliruyushchiy potentsial: avtoref. dis. doct. fi lol. nauk [Discourse and Stylistic Evolution of the Media Concept: Life Cycle and World-Modeling Potential. Abstract of thesis doct. of phil. sci.]. Tomsk, 2012. 43 p. (in Russian).
11. Kuryanovich A. V. Epistolyarnye kommunikativnye universalii (na primere pisem M. I. Tsvetaevoy i sovremennoy perepiski) [Epistolary Communicative Universals (by the Example of M. I. Tsvetayeva’s Letters and the Contemprorary Correspondence)]. Bolotnova N. S., Babenko I. I., Kuryanovich A. V. [i dr.]. Kommunikativnaya stilistika teksta: leksicheskaya regulyativnost v tekstovoy deyatelnosti: kollektivnaya monografi ya [Communicative Stylistics of Text: Lexical Regulation in Text Activity: collective monograph]. Tomsk, TGPU Publ., 2011. Pp. 422–449 (in Russian).
12. Kuryanovich A. V. Dinamika zhanrovo-stilisticheskikh osobennostey russkogo epistolyarnogo diskursa nositeley elitarnogo tipa rechevoy kultury (XX–XXI vv.): avtoref. dis. doct. fi lol. nauk [Dynamics of Genre and Stylistic Patterns of the Russian Epistolary Discourse among Carriers of Elite Speech Culture (XX–XXI). Abstract of thesis doct. of phil. sci.]. Tomsk, 2013. 39 p. (in Russian).
13. Orlova O. V. Kommunikativnye aspekty leksicheskoy reprezentatsii kontsepta “yazyk” v lirike I. Brodskogo: avtoref. dis. doct. fi lol. nauk [Communicative Aspects of Lexical Representation of the Language Concept in I. Brodsky’s Lyrics. Abstract of thesis doct. of phil. sci.]. Tomsk, 2002. 25 p. (in Russian).
14. Orlova O. V. Kommunikativnye leksicheskiye universalii v lirike I. Brodskogo: iterativnye povtory [Communicative Lexical Universals in Brodsky’s Lyrics: Iterative Repetitions]. Bolotnova N. S., Babenko I. I., Orlova O. V. [i dr.]. Kommunikativnaya stilistika teksta: leksicheskaya regulyativnost’ v tekstovoy deyatelnosti: kollektivnaya monografi ya [Communicative Stylistics of Text: Lexical Regulation in Text Activity: Multi-author Book]. Pod. red. N. S. Bolotnovoy. Tomsk, TGPU Publ., 2011. Pp. 65–83 (in Russian).
15. Tyukova I. N. Kommunikativnye universalii i ikh leksicheskoye voploshcheniye v lirike B. Pasternaka (na materiale knigi “Sestra moya – zhizn”): avtoref. dis. doct. fi lol. nauk [Communicative Universals and their Lexical Refl ection in the B. Pasternak’s Lyrics (Based on the Book “My Sister Life”). Abstract of thesis doct. of phil. sci.]. Tomsk, 2005. 30 p. (in Russian).
16. Tyukova I. N. Kommunikativnye leksicheskiye universalii v lirike B. Pasternaka [Communicative Lexical Universals in B. Pasternak's Lyrics]. Bolotnova N. S., Babenko I. I., Tyukov I. N. [i dr.]. Kommunikativnaya stilistika teksta: leksicheskaya regulyativnost v tekstovoy deyatelnosti: kollektivnaya monografi ya [Communicative Stylistics of Text: Lexical Regulation in Text Activity: collective monograph]. Pod. red. N. S. Bolotnovoy. Tomsk, TGPU Publ., 2011. Pp. 83–99 (in Russian).
17. Bolotnov A. V. Kommunikativnye leksicheskiye universalii v lirike M. I. Tsvetaevoy [Communicative Lexical Universals in M. I. Tsvetayeva’s lyrics]. Bolotnova N. S., Babenko I. I., Bolotnov A. V. [i dr.]. Kommunikativnaya stilistika teksta: leksicheskaya regulyativnost v tekstovoy deyatelnosti: kollektivnaya monografi ya [Communicative Stylistics of Text: Lexical Regulation in Text Activity: collective monograph]. Pod. red. N. S. Bolotnovoy. Tomsk, TGPU Publ., 2011. Pp. 99–103 (in Russian).
18. Petrova N. G. Kommunikativnye universalii v poeticheskikh diskursakh K. Balmonta i I. Severyanina: tochki peresecheniya i razlichiya [Communicative Universals in Poetic Discourses of K. Balmont and I. Severyanin: Cross Points and Differences]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – TSPU Bulletin, 2014, no. 9 (150), pp. 40–46 (in Russian).
19. Zemlyanova L. M. Kommunikativistika i sredstva informatsii: Anglo-russkiy tolkovyy slovar kontseptsiy i terminov [Communication Science and Mass Media: English-Russian Explanatory Dictionary of Concepts and Terms]. Moscow, Izd-vo Mosk. un-ta Publ., 2004. 416 p. (in Russian).
20. Solganik G. Ya. K opredeleniyu poniyatiya tekst I mediatekst [Defi nition of the Text and Mediatext Concepts]. Vestnik Moskovskogo gosudarstvennogo universiteta. Seriya 10: Zhurnalistika – Bulletin of the Moscow State University. Series 10: Zhurnalistika, 2005, no. 2, pp. 7–15 (in Russian).
21. Bolotnov A. V. O tipakh informatsionno-mediynoy lichnosti [Types of the Mass Media Personality]. Russkaya rechevaya kult’ura i tekst: Materialy VIII Mezhdunarodnoy nauchnoy konferentsii (17–18 aprelya 2014 g.) [Russian Speech Culture and Text: Materials of VIII International Scientifi c Conference (on 17–18 April, 2014)]. Tomsk, Izd-vo Tomskogo TsNTI Publ., 2014. Pp. 106–112 (in Russian).
22. Bolotnov A. V. O nekotorykh klyuchevykh ponyatiyakh formiruyushcheysya informatsionno-mediynoy paradigmy v rusistike [Some Key Concepts of the Emerging Mass Media Paradygm in the Russian Studies]. Voprosy kognitivnoy lingvistiki – Problems of Cognitive Linguistics, 2015, no. 1 (042), pp. 111–116 (in Russian).
23. Bolotnov A. V. Informatsionnye volny I ikh tipy v sovremennom mediadiskurse [Informational Waves and their Types in the Up-to-Date Media Discourse: Statement of the Problem]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – TSPU Bulletin, 2015, no. 6 (159), pp. 102–106 (in Russian).
24. Bolotnov A. V. Tretichnye mediateksty kak otrazheniye informatsionnogo ekha [Tertiary Media Texts as Refl ection of Information Echo]. Vestnik Tomskogo gosudarstvennogo pedagogicheskogo universiteta – TSPU Bulletin, 2015, no. 6 (159), pp. 138–142 (in Russian).
25. Solganik G. Ya. Sovremennaya yazykovaya situatsiya i tendentsii razvitiya russkogo literaturnogo yazyka [The Contemporary Language Situation and Development Trends of the Russian Literary Language]. Vestnik Moskovskogo gosudarstvennogo universiteta – Bulletin of the Moscow State University. Series 10: Zhurnalistika – Journalism, 2010, no. 5, pp. 122–134 (in Russian).
26. Uspensky B. A. Problema universalii v yazykoznanii [The Problem of the Universal in Linguistics]. Novoye v lingvistike (Yazykovye universalii) – New Trends in Linguistics (Language Universals). Moscow, 1970. Issue 5, pp. 5–30 (in Russian).
( 444.01 kB ) 
( 436.81 kB )
Issue: 9, 2015
Series of issue: Issue 9
Rubric: THE COMMUNICATIVE STYLE OF THE TEXT
Pages: 19 — 27
Downloads: 821