COSMETOLOGICAL DISCOURSE: FORMULATION OF THE PROBLEM
This article covers and discusses one of the types of corporality discourses related to the body – that of cosmetological discourse which has not been considered before. Comparison of cosmetological, medical and advertising discourses helped to formulate the basic criteria for identifying cosmetological discourse as an independent phenomenon. In this article, we try to discover and analyze the characteristics of cosmetological discourse and the key concepts of this discourse: beauty, youth and health. This research helps to model the fragment of the discursive worldimage, in the descriptive and value aspects. This discourse was formulated in the cosmetological field of humans’ activities.
Keywords: corporality discourse, cosmetological discourse, medical discourse, advertising discourse
References:
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Issue: 4, 2015
Series of issue: Issue 4
Rubric: ACTUAL PROBLEMS OF COGNITIVE AND DISCURSIVE LINGUISTICS
Pages: 124 — 126
Downloads: 879