INFORMATION POLICY OF PUBLIC OPINION FORMATION AS AN INSTRUMENT OF POSITIVE IMAGE CREATION OF HIGHER EDUCATIONAL INSTITUTION

Pavlov Sergey Nikolaevich

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Questions of information policy use and public opinion formation by governing bodies of higher educational institution as tools of image formation of modern educational institution are considered in the article. The author presented a complex of organizational and pedagogical conditions providing effi ciency of formation of public opinion about higher educational institution, used for infl uence over consumer in pedagogical communication at organization of meetings with target audiences.

Keywords: information policy, public opinion, pedagogical infl uence, image formation

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Issue: 6, 2012

Pages: 43 — 47

Downloads: 1103