SPECIFICITY OF REALIZATION OF MEDIA CONCEPT OIL IN THE DISCOURSE OF THE SMALL PRINT PRESS OF THE TOMSK REGION (ON THE NEWSPAPER EXAMPLE “THE NARYMSKY BULLETIN”)
In the article there are analyzed features of realization of media concept oil in small print press of the oil-extracting region. It is proved that a world modeling potential of concept in a subdiscourse of the regional newspaper is caused by latent opposition of values of traditional country culture connected with the oil factor installations of civilization and urbanism.
Keywords: media concept, world modeling potential, media discourse
Issue: 1, 2012
Pages: 232 — 236
Downloads: 989