THE ANALYSIS OF EMOTIONAL COLOURING OF NAMES OF CITY TRADING OBJECTS (DATA OF EMPORONYMS OF ABAKAN)

Kadolo Tatyana Aleksandrovna

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The article presents the analysis of emotional colouring of urbanonyms (emporonyms) for what associative experiment and the phonosemantic analysis of names was conducted. As the result, words with the positive and negative connotation influencing perception of names by recipients-consumers have been revealed.

Keywords: psycholinguistics, phonosemantics, emporonyms, associative experiment, connotative meaning

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Issue: 3, 2011

Series of issue: Issue 4

Rubric: Topical Problems of Russian Philology

Pages: 10 — 15

Downloads: 941