The Search of Paradigm of Professional Direction of PR-Specialist

Kuzheleva I. P.

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The problem of search of paradigm of professional orientation of a PR-specialist is disclosed in the article, as well as the most critical objectives of PR - activity. This article acquaints the reader with the American conception of 4 PR-patterns by J. Grunig and the «classical» European conception of PR-activity. The article expresses the author's opinion on this problem and is of interest from the point of view of PR-self- identification in Russia both in theoretical and practical ways.

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Issue: 4, 2002

Series of issue: Humanities (Philosophy, Cultural Science, History)

Rubric: Interdisciplinary Studies

Pages: 72 — 77

Downloads: 963