The Peculiarities of Innovation Strategies in the System of Marketing

Artyukhova T. Z.

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The detailed analysis of signs of classification of new goods is given: objective and subjective reasons complicating the promotion of innovations. The content of basic innovation strategies in the system of marketing was well revealed. The basic sta¬ges of elaboration of new products and organization forms of management by the process of creating inno¬vations were elucidated.

( 679.85 kB ) ( 622.36 kB )

Issue: 5, 2003

Series of issue: Economics (Special Issue)

Rubric: Economics

Pages: 89 — 91

Downloads: 949