WAYS OF REALIZATION INFLUENCING OF COMMUNICATIVE INSTALLATIONS IN MODERN EPISTOLARY THE TEXTS OF ADVERTISING CHARACTER

Kuryanovich Anna Vladimirovna

Information About Author:

In clause the ways of realization influencing of communicative strategy in modern epistolary the texts of advertising character are investigated. The texts of commercial, political and social advertising having a format of the electronic or printed letters are analyzed. Is judged a high degree of pragmatical potential of the given sort of the texts, which makes their genre-stylistic feature.

Keywords: the communications, speech genre, pragmatical potential of the text, epistolary discurs, communicative installation, influencing communicative strategy of the text, influencing function of the text

References:

1 Vygоtskii, L. S. Thinking and speech. Psychological researches / L. S. Vygоtskii. - М. : labyrinth, 1996. - 416 s.

2 Dаnilevskаya, N. V. Style functions of speech versions / N. V. Dаnilevskаya; the stylistic encyclopaedic dictionary of Russian; under red. M. N. Kоzhinоi. - М. : Flinta, [etc.], 2003. S. 401 - 402.

3 Porshnev, B. F. About the beginning of a human history. Problems pаlеоpsychоlоgy / B. F. Porshnev. - М. : idea, 1974. - 487 s.

4 Cherepanova, I. U. The house Sorceresses. Language creative Unconscious / I. U. Cherepanova. - М. : KSP +, 1999. - 416 s.

5 Dotsenko, E. L. Psychology of manipulation / Е. L. Dotsenko. - М. : publishers МGU, 1996. - 513 c.

6 Van Deik, Т. I. Questions the pragmatists of the text / Т. I. Van Deik; the text: aspects of study: Poetika. The pragmatist. Semantics. - М. : progress, 2001.- S. 90 - 167.

7 Bolotnova, N. S. Regulyativnost` / N. S. Bolotnova; the stylistic encyclopaedic dictionary of Russian; under red. M. N. Kоzhinоi. - М. : Flinta, [etc.], 2003. S. 328 - 331.

8 Yakobson, R. Language and unconscious / R. Yakobson. - М. : Gnozis, 1996. - 248 s.

9 Averintsev, S. S. Poetika rannevizantiiskoi of the literature / S. S. Averintsev. - М. : alphabet - Classics, 2004. - 480 s.

( 240.06 kB ) ( 229.41 kB )

Issue: 4, 2009

Rubric: Linguistics

Pages: 107 — 111

Downloads: 1117