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| 1 | The cognitive potential of neologisms results from the fact that they record new knowledge of labor activity treated as an aspect of social life in Germany. Their cultural potential is one of the means of cultural presentation since they reflect all the actual trends in the sphere of labor. These trends are caused by a number of factors, such as globalization, demographic problems, and the increasing unemployment. New words concern such aspects of the present-day Germany labor activity as the future of labor and its new forms, part-time employment, job redundancy. | 1015 | ||||