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1 | Introduction. The contents and linguistic-didactic potential of the new linguistic trend are studied in the article from the viewpoint of functional-stylistics. Aim and objectives – developing the ideas of N. A. Kupina and T. V. Matveeva, the founders of creative stylistics, and extending of its problematic. Material and methods. M. N. Kozhyna, N. A. Kupina, T. V. Matveeva, M. P. Kotyurova and others served as the theoretical material for the article; fragments of texts, which represent the creativity of their authors, served as empirical material. The research uses functional-stylistic and interdisciplinary approaches that analyze speech creativity in its extralinguistic causality. Results and discussion. The article reveals that the rise of creative stylistics as an independent area of speech studies was caused by M. N. Kozhina’s ideas on the differentiation between linguistic and verbal expressions. The links of creative stylistics with a number of disciplines united by anthropocentric paradigm are discussed, that is: resource stylistics, linguistic-pragmatics, discourse theory, etc. The tasks of creative stylistics are specified with the authors taking into account N. A. Kupina’s and T. V. Matveyeva’s conception. In the article the authors present the specificity of creative component in functional varieties of written speech: artistic, media, scientific and official texts. The authors find that creativity relates not only to surface layer but also to the semantic layer of the text, that diversity of manifestation depends on the functional, stylistic and discursive parameters of speech. The authors provide the examples of both productive and non-productive use of creative media in the texts of network literature, media and advertising. The authors point out that creativity in scientific texts is connected with the nature of cognitive activity, that creativity manifests itself through intellectual expressiveness while presenting new knowledge, that the scientist’s individual speech style influences the presentation. In the official sphere, creativity is associated with the emergence of new interactive forms of communication between administration and community and it is found primarily in non-documentary genres. Based on the achievements of creative pedagogics, the objectives and contents of adjacent applied disciplines (didactics, speech culture etc.) are adjusted to the necessity of forming a creative linguistic personality (in demand in the modern society). It is stated that the complex approach to language teaching, including verbal-semantic, cognitive and pragmatic-stylistic components of didactics helps to respond to the challenge. Conclusion. The interpretation of creativity with extralinguistic and discursive factors of communication being taken into account fits in the paradigm of modern speech studies and provides wide opportunities for creative stylistics in the research of the creative component of speech activity in all its diversity. Keywords: speech creativity, creative linguistics, creative stylistics, creativity of functional styles, linguistic personality, linguistic didactics | 553 | ||||
2 | The approaches to the interpretation of the concept of creativity in linguistics and related sciences are considered and the task of defining the criteria for evaluating a creative text is set. Creativity is understood as a meta-subject competence, which along with critical thinking, cooperation and communication abilities is part of the system of “soft skills”. Aim and objectives – to develop the evaluation scale for creativity of texts created by students in Russian language on the basis of functional stylistics, creative stylistics and linguistic personality theory. The question of creative writing evaluation criteria has been studied in an interdisciplinary context, i.e., in the light of related sciences (speech science, psychology, pedagogy, linguistic didactics, and Russian language teaching methods). The empirical material is represented by texts created by secondary school students as part of creative assignments in Russian language. In accordance with the postulates of functional stylistics the text is interpreted in the unity of the content and surface-speech sides. The notion of creative competence is defined based on the three-level structure of linguistic personality including verbal-semantic, pragmatic- stylistic and cognitive levels. In the development of the multyicriteria approach to the measurement of text creativity special attention is paid to the development of the creative speech behavior of a learner and motivation of his creative activity. Universal criteria for diagnosing text creativity have been established. As evaluation parameters it is proposed to take into account: 1) functional literacy of the author of the text; 2) presence of a general creative idea supported by facts and the author’s own position; 3) compositional and semantic correctness of the text (coherence and integrity); 4) nontrivial expressiveness of speech; 5) speech literacy. Formation of creative competences in the process of Russian language learning should be systematic and be conducted in unity with the formation of linguistic, linguistic, communicative and cultural competences. The main principles of assessing students’ creative works include multi-criteria approach to measuring the quality of creativity; prohibition of criticism that can provoke creative blockage; different forms of text assessment. Keywords: creativity, speech creativity, creative linguistics, creative stylistics, creative text, creative text evaluation | 360 |