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LANGUAGE REPRESENTATION OF THE IDEA OF NATIONAL UNITY IN MEDIA DISCOURSE // Tomsk State Pedagogical University Bulletin. 2021. Issue 1 (213). P. 18-27

Introduction. The features of the lexical representation of the idea of national unity in publicistic and advertising texts are considered. The relevance of the study is due to the current state of the field of social communication, in particular, the unlimited possibilities of free interaction between people due to the availability of digital technologies, as a result of which, on the one hand, various actors can in-fluence human consciousness through texts (for example, newspaper publications, advertising, etc.), on the other hand, different types of discourses reflect the peculiarities of people’s ideas about a par-ticular fragment of modern reality. Aim and objectives. The purpose of the article is to analyze what lexical means represent the idea of national unity in the media discourse. The object of research is journalistic and advertising texts. Material and methods. The research material was lexicographic data, text fragments extracted from the National Corpus of the Russian language and selected by the authors from media publications, polycode texts of commercial advertising. The methods of semantic-motivational reconstruction, com-ponent analysis, interpretation of contextual semantics, analysis of definitions were used. Results and discussion. Based on the study of the linguistic representation of the idea of national unity in dictionaries and speech use, the value of the non-idiomatic compound expression national unity is established, contextual markers of the idea of national unity are identified in publicistic and advertising texts. The expression national unity is considered in a series of synonymous units of national unity and national consent. It is shown that the expression national unity has a procedural meaning and pre-supposes the duration of action, and the expressions of national unity and national consent have a substantive meaning of effectiveness and a contextual synonym for national union. Based on the analysis of the definitions of the adjective national and the noun unity and their speech use as a com-posite non-idiomatic expression, the definition of national unity is formulated as ‘the state process of rallying the citizens of the country who have a common historical past, based on the interaction of the authorities and the people on the issue of solving the problems of state development and national secu-rity’. It has been established that in commercial poly-code advertising, the expression national unity is not used, but the idea of national unification is implemented implicitly. Conclusion. The authors identified language markers for promoting the idea of national unity in mod-ern commercial advertising, nominating common traditions, territory and some features of the coun-try’s socio-cultural life. It is noted that commercial advertising has significant opportunities for promot-ing national ideas; a research perspective is seen in the study of the educational possibilities of adver-tising discourse.

Keywords: semantics, lexical markers, media discourse, polycode advertising text, national unity

HATE AND HATRED AS FORMS OF ENMITY IN MODERN COMMUNICATION: EXPERIENCE OF PORTRAITING LEXEMA AND CONCEPT // Tomsk State Pedagogical University Bulletin. 2022. Issue 1 (219). P. 33-42

Introduction. The issue of the functioning in modern speech of the word hate and its derivatives as units that name the phenomena associated with the manifestation of hostile relations is considered. A comparative characteristic of the meanings of the words hate and hatred, which are used in modern speech as synonyms are presented in the article. The relevance of the study is due to the emergence of new realities, in particular in the field of conflict Internet communication, and, accordingly, neologisms calling them, the meanings of which may be unknown to native speakers, especially to the older generation. The aim is to analyze the semantic volume of the lexeme hate as a nomination of a form of enmity in modern communication and its derivatives. Material and methods. The research material was lexicographic data, texts extracted from the National Corpus of the Russian language and collected by the authors in the media. The methods of discursive, interpretive, component analysis were used. Results and discussion. It is noted that in speech, hate is often used as a direct synonym for the word hatred. The general and different features of the manifestation of hate and hatred as communicative models are revealed. The characterization of hate as a communication model is given, in which there are interaction participants who perform actions using the appropriate language, realizing communication in a certain space, primarily in social networks. It is shown that the manifestation of hatred as a model of communication is distinguished, first of all, by the absence of a special place where it is possible to organize interaction on its basis. The semantic volume of the lexemes hate and hatred is analyzed. Based on the texts of mass media and social networks, a semantic description of the neologism hate is compiled. Its comparison with the lexicographic description of the lexeme hatred showed that hate is an emotional negative attitude towards an object, which is necessarily expressed publicly, and hatred is, first of all, a personal feeling that is not customary to demonstrate. Conclusion. It is concluded that the meanings of the words hate and hatred cannot be considered identical, therefore, when lexicographic description of the lexeme hate as a new nomination, differences in semantics should be reflected. It is noted that narrowing the scope of the interpretation of the word hate can create a misconception about it among a Russian speaker who is not familiar with the meaning of this substandard linguistic unit.

Keywords: hate, hatred, enmity semantics, lexicography, new vocabulary, Internet language, communication