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VERBAL AND ICONIC COMPONENT CORRELATION PECULIARITIES IN THE NEWS POLYCODE TEXT STRUCTURE (ON THE BASIS OF THE ENGLISH NEWS TEXTS OF THE PORTAL “THE ONION”) // Tomsk State Pedagogical University Bulletin. 2018. Issue 7 (196). P. 54-60

The article deals with the structure of a polycode text, which is a complex formation of semiotically heterogeneous components that are inextricably linked to each other. The peculiarities of their relationship make an urgent problem in modern linguistics due to the absence of a unified classification of sign systems represented in the text. In the articles published on the internet portal “THE ONION” verbal text is combined with iconic information blocks – photo and video materials, whose interaction leads to the formation of new meanings. The novelty of the study lies in the fact that the existing types of components correlation are thoroughly investigated and classified on the above stated material. As a result of the research three main types of correlation of iconic and verbal components are identified and their ratio is presented in the text of the article as a bar chart. Duplicating (split into partial repetition and complete repetition) and complimentary types of correlation are considered to be the most common that can be explained by the peculiarities of news texts: the iconic component usually repeats or backs up the verbal information block. The third type of their correlation demonstrates close integration of the verbal and iconic components whose relationship can be of two types – relations of correspondence and relations of opposition. The research proves that in the polycode news text the verbal component plays the leading role, while the iconic component serves as a visual aid.

Keywords: polycode text, creolysed text, sign, iconic component, verbal component