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| 1 | The article is dedicated to the negative evaluation expressing ways in German. The author analyzes the evaluating component occurrence ways in words level. It is very important to research new ways of occurrence of expressiveness in negative evaluation vocabulary in German. Scalar nature of the evaluation allows to analyze the negative evaluation vocabulary fund on different language levels (pejorative vocabulary). Pejorative vocabulary exists in opposition of neutral vocabulary. Combination of incompatible words is one of expressiveness means. The expressiveness means choice depends on different extratextual and intratextual factors. The author pays attention to the anthropocentric nature of the evaluating act. Axiological diversity depends on linguocultural aspects. Different cultures have different language tools for negative evoluation expression. Keywords: pejorative lexis, expressiveness of the negative evaluation vocabulary fund, connotation, anthropocentrism, axiology | 807 | ||||