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1 | The author shows how the language and style used in the press depend on the social conditions of its functioning and on the type of publication. In the article, the method of sociolinguistic analysis of newspaper publishing is offered, taking into consideration its focus on the target audience. Typological features of the linguistic model of the publication are found in the headings, titles and texts. The stylistic consistency of the heading, title and text contains the semantic code of the type of publication and marks the professional degree of journalism. | 973 |