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| 1 | The article deals with the linguistic axiological analysis of regional identity on the basis of onomastic space research of the provincial city. Regional identity is investigated as a unique system over time and in terms of crosscultural communication. The author reveals «the landscape image of lifeworld» through the system of toponims, which is made up of three components: a part of the genetic code, a part of the history of Russia, a part of the globalized world. The originality of regional identity is defined by a unique combination of authentic ingredients, historically established way of life. The basic motivating factor is axiological factor. Keywords: value, regional identity, onomastic space, toponim, linguistic axiological analysis, regional linguistic personality | 729 | ||||