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| 1 | Media are recognized by the social translator of significant values and ideas, particularly, the development of inter-ethnic tolerance and dispel xenophobia. The messages are the most correct material for the analysis of the verbal model of ethnic and cultural images that exists among the social, political, cultural, social, and are the rich research base not only for established linguists, but also students as well, in particular by students philologists of Tomsk State Pedagogical University. Keywords: medialingvistics, the media and ethno-cultural image of Poland and Russia, linguistic and cultural research of students philologists | 845 | ||||