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1 | The article considers the specifics of two kinds of open letters: critical (ideological) letters and readers’ letters. Special attention is given to the dual character of the addressee of the open letter. Keywords: open letter, dual addressee, mass addressee, group addressee, institutional discourse, mass communication. | 828 | ||||
2 | The article enlightens the peculiarities of creating a letter of confession in the virtual discourse, describes its linguistic and stylistic peculiarities. It is concluded that the major function of a letter of confession is the phatic one. Keywords: a letter of confession, virtual discourse, phatic communication | 883 | ||||
3 | The article attempts to develop the genre model of the electronic poly-addressee letter. Emphasizing the monothematic character of the poly-addressee letters, the author divides them into three groups (political, social, and psychological). The next genre parameters of the poly-addressee letter are also to be noted: phatic macro-intention, diffusion between person-cantered and status-cantered communicative fields, complicated nature of the addresser (symbiosis of the virtual and the real communicant), dual nature of the addressee. Keywords: the genre of electronic poly-addressee letter, phatic communication, mono-addressee, massaddressee, group-addressee, person-cantered / status-cantered communicative fields, virtual / real communicant, dual nature of the addresser | 853 | ||||
4 | The article describes two basic strategies of a man’s self-presentation in the virtual discourse: virtual reconstruction of social identity and virtual reconstruction of personal identity. The peculiarities of gaining identity and nomination strategies, as exemplified by open letters presented on special sites, are described. Despite the inherent anonymity and carnivalization of communication process in the virtual discourse allowing transformation using speech masks and visual images, authors of the open letters voluntary refuse anonymity and desire to exhibit “Real Self”, emphasize the value of individuality, save the unique face in the era of total globalization. It is explained by the fact that open letters are ego-texts, bound by the author “Self”, which acts as the center of generating ideas, feelings and actions. It is concluded that the leading strategy for the authors of the open letters in the virtual discourse is virtual reconstruction of personal identity. Keywords: self-identity, virtual reconstruction of social identity, virtual reconstruction of personal identity, open letter, anonymity, self-nomination | 884 |