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1 | Diagnostics and forecasting of the optimum personality of a manager are problems that has not been solved by management psychology until now. The article presents results of the investigations of social and psychological characteristics and models of behaviour of managers, currently performing their duties, and the comparative analysis of the obtained data and the resuits of foreign research. The conducted analysis has shown that the social and psychological potential of managers in Russia does not always conform to the modern situation with its needs. The problem of personnel planning with the accent on creating a reserve of managers, developing and applying improved methods of assessment of their activity, appears most urgent today. | 983 |