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| 1 | In the course of linguo-cognitive study of folk-lore language the empirical base include a number of comparable set of linguistic facts: a total of folk-lore nominations; data from individual author's texts, as well as from colloquial speech and dialects; material of associative experiment. In this article we describe the semantics of folk-lore language facts direct in the light of the contents of associative fields. It allow us to show that verbal code is a reliable sourсe of the ethnocultural information. Keywords: The linguo-cognitive study, the ethnocultural information, the folk-lore verbal code, the semantics, associative experiment | 989 | ||||