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| 1 | The article contains analysis of the problem of broadcasting in both traditional and new media of the image of “Innovative Tomsk” substantial aspects, themes and sources of regional discourse of modernization, innovation and new industrialization as an example of the Tomsk region, as one of the most important innovation centers in Siberia with a high scientific, educational and creative potential. The authors carried out an information audit of regional print and audiovisual media, regional thematic portals and sites, as well as Tomsk groups and accounts in social networks for the presence in their content and broadcast of the stories with an emphasis on the innovative development of the city of Tomsk and the region. Keywords: image of the region, modernization, discourse of innovation, marketing of the areas, regional media, information audit, innovative development | 802 | ||||