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DESIGNATION AS A FACTOR OF OVERCOMING THE CRISIS OF EURO-AMERICAN GLOBALIZATION PROJECT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 187-190

The author claims that globalization is a modern transit, the essential features of which are the transformation of the life-world of the individual and the formation of a new value-normative consensus through designation of globalization projects. There was carried out the analysis of the designation of the basic ideas of the US-European project of globalization: united Europe as a unified Europe; return to Europe Eastern Europe; liberal Europe, the US and the EU – the world's leaders. The analysis revealed the absence of value-normative consensus in the EU about the liberal values and, therefore, to overcome the crisis it is necessary to change the value of the liberal basis and the corresponding designation of the project.

Keywords: designation, globalization, globalization project, transit, liberal values