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1 | The article deals with the peculiarities of using an allusion as one of the means of expressing concepts. An allusion is defined as the mention of the name of a real person, literary character, or historical event which conjures up some extra meaning in new contexts. In accordance with the properties of the person, character, or event, one allusion can represent several concepts in their peripheral fields. The article describes the research data in this area with special emphasis on binary allusions which can be analyzed in discrete and syncretic aspects. Every member of the binary allusion, as a rule, is specifically related to one or another of the concepts, while the two members taken together demonstrate additional conceptual relations characteristic only of their binary usage. Keywords: concept, binary allusion, background knowledge, discreteness, syncretism | 707 | ||||
2 | The article deals with the peculiarities of language representation of the mental and ethical concept traitor with the help of metaphorical means. The reasons for the benefits of metaphorical means of abstract concept’s representation are given. The survey identifies the anthroponyms associated with the concept traitor in the British conceptual sphere, besides, the peculiarities of their usage as means of verbalization of the studied concept are described. The special attention in the article is devoted to the metaphorical concept Judas that is viewed as an equivalent of the concept traitor. The analysis of the collocations with the word Judas as their cognitive center proves that the concept Judas can substitute the concept traitor, correlates with the common adjacent concepts and acts as an effective way of expressing the evaluating aspect. Keywords: concept, metaphor, metaphorical concept, adjacent concept, allusion-anthroponym | 772 | ||||
3 | The article deals with the analysis of the structure and content of the linguacultural concept “Enterprise” in the Russian linguacultural view of the world. Data for study includes dictionary entries of various explanatory dictionaries and encyclopedias as well as the electronic collection of newspaper reviews presented in a reference system of Russian National Corpus. The article provides the results of description and comparison of cognitive signs of the considered concept presented in the semantics of dictionary definitions and on material of Russian modern printing media. The analysis presented in the article allows to define and enlarge the list of notional signs of the concept “Enterprise”, and reveals some peculiar conceptual features while studying the combinability of the above-mentioned concept that gives the chance to present a more detailed mental world picture of Russian native speakers. According to our statistics, the key signs of the concept verbalized in dictionary definitions are “activity”, “agent/person” connected to enterprise activity and “benefit”, as a result of activity. While corpus examples, apart from those basic signs, demonstrate more diverse structure of cognitive signs, which represent concept “Enterprise” as a social phenomenon, such as “job”, “source of income”, “subject, course”, “social layer”, “social and economic phenomenon”, “image”, etc. The article is also due to show the changes in speakers’ mental picture of the world caused by the changes in the society. The research results can be used to compile dictionary entries as well as to provide lectures in Cognitive linguistics, Linguacultural Studies, etc. Keywords: linguacultural concept, lexeme-representative, notional sign, conceptual feature | 749 |