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1 | Nowadays it has become obvious for the scientists all over the world that the indispensable condition of economic growth and prosperity of the country is transition of economy to the innovative phase of development. Ability to innovations in general and to innovations of a certain type is a property of the men’s mentality, their cultural specifics. Distinctions in abilities of the different nations to innovations depend on the nature of culture and on the cultural environment in which the person is socialized Keywords: Innovativeness, the attitude to innovation, creativity, cultural values | 1021 |