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1 | The article gives results of the experiment, aiming at comprehensive study of students’ perception features of journalistic texts in regional editions and revealing linguistic means that influence on the reader. Keywords: newspaper style, journalistic texts, analytical genres, text regularitivity, regularitivity lexical means | 881 | ||||
2 | This article, based on the material of “AiF in Tomsk” appendix for 2008–2010 considers different types of regulatory strategies, which are typical not only for literary texts that were previously identified, but also for regional media discourse. The research is carried out with the communicative stylistics, oriented at the analysis of the dialogue between the author and the reader of newspaper and journalistic texts, which is possible owing to their particular organization and selection of language means. Different texts on the same topic analysis allowed defining some features of the journalists’ texts on the level of their regulatory tools, structures and regulatory strategies. The largest communicative effect, according to the survey of informants, is caused by regulatory strategy of paradoxically contrastive type thanks to contrast and irony techniques, as well as various regulatory tools. Keywords: communicative style of the text, regional media discourse, communicative strategy, regulatory strategy, the strategy of paradoxically contrastive type | 776 | ||||
3 | The article represents the selected addressee lexical, morphological and syntactic language means, characteristic of the regional newspaper and journalistic discourse on the material of “AIF-Tomsk” supplement for 2008. The complex variety of means of all language levels allows you to create text that forms confidential tone and aimed at “dialogue” with the reader.The study was conducted in communicative stylistics, focused on the analysis of the dialogue of the author and the reader of newspaper and journalistic texts. The study material allowed to identify some features of journalists’ text activity from the point of view of use of various linguistic means aimed at the dialogic interaction between the author and the addressee. Keywords: regional newspaper and journalistic discourse, dialogic interaction, addressee’s image, author image, language means | 678 |